Group 1 - The article emphasizes the importance of enhancing the adaptability of supply and demand in consumer goods to promote consumption and achieve a dynamic balance between supply and demand [1] - By 2027, the plan aims to optimize the supply structure of consumer goods, creating three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots [1] - The concept of "supply-demand adaptability" involves the supply side proactively adjusting to changes in consumer trends, ensuring that products meet diverse needs from the design stage [1] Group 2 - The article highlights that technological innovation, particularly the rise of artificial intelligence, is crucial for stimulating new demand and creating new markets, such as smart electric vehicles and smart home products [2] - It points out the structural issues in the supply side, where there is an excess of low-end products and a lack of high-end offerings, which hinders industrial upgrading [2] - The evolution of lifestyle, aesthetic values, and beliefs in developed countries drives changes in consumption patterns, indicating that these factors are essential for understanding consumer desires [2] Group 3 - The article suggests that cultural development should be strengthened to drive supply upgrades through evolving lifestyles and new demands, especially considering the potential of over 400 million middle-income individuals in China [3] - It notes the growing importance of the silver economy due to an aging population, while also highlighting the mismatch between product design and the diverse needs of older consumers [3] - The article concludes that consumption upgrades require not only technological revolutions but also a shift in societal values and lifestyles to create sustained new demand [3]

Group 1 - The core viewpoint of the article is the release of the "Beijing's Special Action Plan for Deepening Reform to Boost Consumption," aiming for an average annual growth of around 5% in total consumption by 2030 and the establishment of 2 to 3 new consumption landmarks worth over 100 billion [1][3] - The plan includes measures to enhance residents' consumption capacity, such as improving the minimum wage adjustment mechanism and promoting labor income through infrastructure projects [3] - The action plan emphasizes support for three key consumption areas: cultural entertainment, esports, and domestic brands, encouraging new business models and international events in these sectors [3] Group 2 - The plan aims to enhance Beijing's global consumption market influence and resource allocation capabilities, contributing to the construction of an international consumption center city [1] - It also highlights the importance of housing fund utilization, allowing depositors to withdraw funds for down payments while applying for personal housing loans [3] - This is not the first initiative focusing on fashion consumption, as a previous plan was released in June 2023 to expand fashion consumption [4]

Industry Overview - The "Guochao" movement refers to products that integrate traditional Chinese culture with modern aesthetics and fashion elements, gaining popularity among consumers as their cultural confidence increases [1][5] - The Guochao industry is becoming a significant growth driver in China's economy, particularly in the new consumption sector, with a market size projected to grow from 12,266.6 billion yuan in 2018 to 22,922.3 billion yuan in 2024 [1][9] Industry Chain - The upstream of the Guochao industry includes cultural resources and raw material supply chain integration, focusing on intangible cultural heritage and traditional aesthetics [3] - The midstream consists of innovative operations of Guochao brands, with notable brands including Li Ning, Anta, and Huawei [3] - The downstream involves sales and consumption of Guochao products through various online platforms and retail stores [3] Current Industry Status - Recent government policies emphasize the importance of cultural confidence and the promotion of traditional Chinese culture, supporting the development of the Guochao economy [5][7] - Various measures have been introduced to foster new consumption brands and promote Guochao products, including fashion items that reflect Chinese aesthetics [5][7] Market Trends - Consumer interest in Guochao products is driven by their fashion appeal and unique cultural connotations, particularly among the Z generation and millennials [9] - The Guochao economy is expected to exceed 30,000 billion yuan by 2028, indicating a robust growth trajectory [9] Competitive Landscape - The Guochao market features a diverse range of participants, including traditional brands, new local brands, and tech giants, creating a "three-legged" competitive structure [11] - Leading brands like Li Ning and Anta are revitalizing their image to capture the sports fashion market, while new brands leverage cultural aesthetics to reshape the beauty market [11] Development Trends - The Guochao theme is gaining traction, with over 80% of consumers expressing confidence in the industry's future [18] - Local brands are encouraged to focus on product quality and innovation to transition from manufacturing to brand development [19] - As brands expand into overseas markets, localization strategies will be crucial for success [20]