露营装备

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这个十一假期,打败酒店行业的是帐篷?
3 6 Ke· 2025-10-10 12:58
2025年国庆中秋双节叠加,旅游市场迎来全面复苏。 然而,与往年"一房难求"的盛况不同,今年的假期却呈现出一幅令人深思的画面:武汉江滩、长沙橘子 洲头、西安大唐不夜城、青海茶卡盐湖……这些热门景区白天人潮涌动,夜晚却不见灯火通明的酒店, 反而在公园、草地、公路边,五颜六色的帐篷如雨后春笋般铺展开来。 长期以来,节假日尤其是"十一"黄金周,一直是酒店行业的"丰收季"。凭借供需失衡的市场格局,酒 店、民宿普遍采取"旺季翻倍甚至数倍涨价"策略。据公开数据显示,今年国庆期间,一线及热门旅游城 市的中高端酒店平均房价普遍突破800元/晚,部分景区内民宿甚至标价2000元以上,涨幅高达300%。 然而,与高昂价格形成鲜明对比的是,许多酒店的实际入住率却未达预期,部分区域甚至出现"空房率 上升"的反常现象。 这一现象的背后,或是酒店行业长期积累的结构性困境。 节假日涨价本身是市场规律的体现,但当涨幅远超合理区间,且服务质量并未同步提升时,便构成 了"价格歧视"与"消费绑架"。许多游客反映,花上千元住一晚,换来的可能是老旧设施、差劲服务和狭 小空间,性价比极低。这种"趁节打劫"式的定价策略,严重透支了消费者对酒店品牌的信任, ...
1公斤的帐篷、200克的睡垫……轻量化成为露营新趋势
Bei Jing Qing Nian Bao· 2025-06-18 00:40
Core Insights - Lightweight camping is emerging as a new trend, with a significant shift from traditional camping methods like "搬家式露营" (moving-style camping) and "精致露营" (glamorous camping) due to the cumbersome preparation involved [1][2] Market Trends - The global camping equipment market is projected to reach $63.8 billion by 2025, with the Asia-Pacific region showing substantial growth potential, particularly in China, which leads the world with an annual growth rate of 15.8% [2] - Over 68% of novice campers prioritize "equipment weight" as their main consideration when selecting gear, indicating a strong demand for lightweight solutions [2] Equipment Innovations - Lightweight camping relies heavily on innovative gear, with a focus on compactness and weight reduction. For instance, some lightweight tents weigh under 2 kg for two-person models and around 1 kg for single-person models [3] - New sleeping systems, such as down sleeping bags and inflatable sleeping pads, are gaining popularity due to their portability and effective insulation [3] - Cooking equipment has also evolved, with pocket stoves and collapsible utensils becoming mainstream, allowing for easier transport and setup [3] Outdoor Activities - Lightweight camping is adaptable to various outdoor activities, including hiking and cycling, leading to new experiences like "山野露营+音乐派对" (mountain camping + music parties) that attract younger audiences [4] - Solo camping is becoming a popular trend, allowing individuals to enjoy solitude and connect with nature, with "轻量化Solo露营" (lightweight solo camping) trending on social media [4] - Bicycle camping is also gaining traction, enabling cyclists to explore urban and rural areas while carrying lightweight gear [4]
2024年中国露营桌出口金额达115.64亿美元 高性价比产品驱动市场扩张[图]
Sou Hu Cai Jing· 2025-05-07 09:02
Core Insights - The report titled "2025-2031 China Camping Table Market Panorama Survey and Investment Direction Research" provides essential reference for decision-makers and investors in the camping table industry [1] - The camping table industry is characterized by its portable design, making it suitable for outdoor activities, and is an integral part of camping gear [6] Industry Overview - The camping table market in China is experiencing stable export growth, with an export value of $11.564 billion in 2024, representing a 6.63% increase from the previous year [8] - The export quantity increased by 24.83% to 484 million units, driven by high cost-performance products, leading to a decrease in unit prices while achieving significant scale effects [8] - In 2024, the United States accounted for 26.67% of China's camping table exports, indicating a diversified export market with Malaysia, the UK, Japan, and Thailand forming a secondary market [11] Product Characteristics - Common types of camping tables include: - **Folding Tables**: Most common type, designed for easy storage and portability, available in materials like aluminum alloy and wood [7] - **Roll Tables**: Made from flexible yet sturdy materials, offering a smaller storage volume and lighter weight, ideal for space-constrained campers [7] - **Height-Adjustable Tables**: Can be adjusted according to user needs, suitable for various activities [7] Market Trends - The camping table market is increasingly focusing on sustainable development, with products designed for easy transport and storage, thereby reducing logistics costs and energy consumption [13] - The report outlines the operational environment of the camping table industry, including political, economic, social, and technological factors that influence market dynamics [16] Competitive Landscape - The report analyzes the competitive barriers within the camping table industry, including operational, technological, brand, and talent barriers [20] - It also evaluates the market concentration and competitive forces, providing insights into existing competition, potential entrants, and the bargaining power of suppliers and customers [20] Future Outlook - The report forecasts the camping table industry's investment scale and growth rate from 2025 to 2031, identifying driving and constraining factors for industry development [21] - It includes predictions for production, demand, market size, and price trends in the camping table sector over the forecast period [21]
跨境电商运营:中国露营装备出海国别机会洞察报告
Sou Hu Cai Jing· 2025-04-11 19:56
Core Insights - The report titled "Cross-Border E-commerce Operations: Insights into China's Camping Equipment Export Opportunities" focuses on the export market for Chinese camping equipment, analyzing market size, competitive landscape, buyer and supplier conditions, regulatory standards, and key enterprises [1] - From 2020 to 2024, China's camping equipment export value is expected to show an overall growth trend, with major export destinations including the United States, Mexico, and Russia [1] - The competitive landscape reveals a low market concentration with many exporters, leading to significant product homogeneity and price competition, although some companies are gaining market share through brand and technological advantages [1] Industry Overview and Export Data - The global camping equipment market is experiencing rapid growth, driven by increasing consumer demand for convenient camping solutions, particularly in markets like Russia [7][8] - The report highlights the importance of product quality, innovation, and brand building for suppliers to enhance competitiveness in the international market [1] - Regulatory standards are becoming stricter across various countries, necessitating compliance with safety and environmental regulations to ensure market access [1] Export Trends and Challenges - The export value of camping carts is projected to reach $2.436 billion in 2024, reflecting a 15.32% increase from 2023, with a significant rise in export volume [13] - The United States remains the largest export market for camping carts, accounting for 35.51% of total exports, while emerging markets like Germany and Russia are showing substantial growth rates [13] - The export value of camping lights is expected to decline to $2.747 billion in 2024, following a peak in 2022, indicating a shift towards lower-priced products [15][19] Key Product Insights - Camping tents and canopies are primarily made from synthetic fibers, with an export value of $1.902 billion in 2024, although this represents a decline from previous highs [23][25] - The export of camping chairs is projected to reach $7.762 billion in 2024, with the U.S. as the leading market, but with increasing competition from European markets [30][31] - Camping tables are expected to generate $1.1564 billion in exports in 2024, with the U.S. also being the dominant market, while Southeast Asian markets are showing significant growth [35][37]