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左手摆摊,右手文旅,爆火的“鸡排哥”如何做到两手抓?
3 6 Ke· 2025-10-08 00:46
"鸡排哥"的走红,不仅成功解锁了摆摊素人网红化的又一路径,还给城市的文旅营销带来了新的启示。 "鸡排免费,塑料袋6块,如果袋子被风吹走,我不承认收了你的钱" "美味即将到来,希望你给我一次为你服务的机会" "别总盯着手机看世界多大,先看看眼前这鸡排多香" "做完你的,我做你的,做完你的,做你的,我心里有数,我的控场能力是非常强的,这种局面下并没有失控" …… 国庆前夕,江西景德镇卖炸鸡排的摊主李俊永凭借风趣幽默的"脱口秀"式销售、充满"情绪价值"的服务在网络上迅速走红,被称为"鸡排哥"或"鸡排主理 人"。对此,社交平台掀起了玩梗、二创的热潮,有创造力的网友们借用"做完你的做你的"等经典语录,制作了"学生版"、"打工人版"等各类主题版本的视 频,以幽默表达反衬现实的无奈,拉满了玩梗的娱乐价值与社会共鸣,在全民玩梗中进一步带动"鸡排哥"的进一步出圈。 随着国庆假期的到来,"鸡排哥"带领家族裂变式出摊,化身为景德镇的"新晋网红地标",吸引了大量外地游客前来打卡。面对"鸡排哥"突然爆火所带来的 巨大人流,景德镇不仅主动为其安排新的固定摊位,并成立专班维持秩序和环境卫生。在"鸡排哥"独特的个人魅力与景德镇当地的高效运作 ...
动辄三四十元起,为什么路边摊越来越贵?
3 6 Ke· 2025-09-15 04:15
Core Viewpoint - The rising prices of street food have sparked discussions on social media, with many consumers expressing that they can no longer afford street food, which is often more expensive than meals at local restaurants [2][6]. Group 1: Consumer Sentiment - Consumers are increasingly vocal about the high prices of street food, with social media discussions highlighting that street food can be more expensive than restaurant meals [2][6]. - A video by a social media influencer showcased that certain street food items, such as a portion of beef offal, cost 41 yuan, while a similar dish at a chain restaurant was only 35.5 yuan, indicating a significant price discrepancy [3]. Group 2: Vendor Perspectives - Street food vendors express frustration over rising costs and declining customer traffic, leading to a cycle where they must increase prices to cover expenses, which in turn drives away more customers [5][6]. - Vendors report that their profit margins are squeezed by high costs associated with stall fees and operational expenses, with some stating that they are considering leaving the business due to insufficient earnings [5][6]. Group 3: Cost Structure - The perception that street food is cheaper is challenged by the reality of various costs, including stall fees, utilities, and the quality of ingredients used, which have all increased [8][9]. - For instance, a vendor in Foshan mentioned that stall fees can reach up to 248 yuan per night, significantly impacting their pricing strategy [9]. - Vendors are also investing in higher quality ingredients to differentiate their offerings, which further increases their operational costs [10][12]. Group 4: Market Trends - The shift in vendor mentality from basic survival to adopting a "celebrity economy" approach has led to higher prices, as vendors aim to create visually appealing products and unique offerings [13]. - Examples include gourmet versions of traditional street food, such as a simple sweet potato being sold for 20-30 yuan due to added premium ingredients and presentation [13].