Core Insights - The article discusses the emergence of "emotional economy" as a trend in consumer behavior, highlighting a shift from "cost-performance" to "emotional value" among younger consumers [1][2] - It emphasizes the dual nature of emotional consumption, where it can provide comfort and joy but can also lead to anxiety-driven marketing practices that exploit consumer emotions [2][3] Group 1: Emotional Consumption Trends - The term "谷子（经济）" represents the emotional economy, indicating a growing trend where consumers prioritize emotional satisfaction over mere cost [1] - Products like trendy toys and virtual goods serve as emotional outlets for young consumers, fulfilling their psychological needs and contributing to new economic growth [1][2] Group 2: Negative Marketing Practices - Some businesses exploit consumer anxiety by creating a sense of urgency around products, such as limited edition blind boxes and exaggerated claims in the beauty industry [2] - This leads to a misperception among young consumers that happiness is directly tied to spending, resulting in financial and emotional burdens [2] Group 3: Recommendations for Stakeholders - To realign emotional consumption with its original intent, consumers should develop rational spending habits and be cautious of marketing traps [3] - Businesses are encouraged to focus on genuine emotional support rather than exaggerated marketing tactics, while regulatory bodies should address misleading advertising and price inflation [3] - The core strength of emotional consumption lies in authentic human care, which can transform it into a sustainable and heartwarming force [3]

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19天花费超3万挽回女友？多名消费者投诉遭遇情感咨询陷阱 编者按 失恋分手、离婚后，你会怎么样挽回感情？315期间，数十名消费者向南都鉴定报料称，自己疑似在情感咨询服务中遭遇到诱导消费、虚假承诺等情 况。这些情感咨询服务机构到底提供了哪些服务？消费者在其中又遭遇了什么？相关的规范和监管是否存在模糊性？南方都市报推出"情感咨询乱象调查"系 列报道。 像是溺水时，隐隐约约漂过来的浮木，让人忍不住伸手想去够到它，就快要抓到了。 在盛十七经历一场失恋后，在社交平台上，有人向他伸出了这根浮木。对方表示，"这段感情值得继续"，"除了重大神经病，否则问题不大"。于是他在 33天时间里，前后付款了6次，花费31879元，购买了"处理感情问题""提升情商""男性魅力"等课程，极力想要挽回这段感情。最终前女友还是跟别人结婚 了，再然后，盛十七才开始意识到自己好像被骗了。 像盛十七这样的情况并非个案。近日，南都鉴定"消费曝光台"接到数十起消费者报料，他们疑似在情感咨询服务中遭遇到诱导消费、虚假承诺等情况。 这些报料人花费数千元到数万元，想要跟前任复合，短期内付款多次，有消费者19天里花了35800元，但最后"人财两空"。 这些消费 ...