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从“商品输入”到“生态共建” 新消费品牌用内容共创、场景经营留住流量
Sou Hu Cai Jing· 2025-12-14 04:04
Core Insights - The consumer landscape is being reshaped, with a shift from "quantity growth" to "quality leap" in retail sales, necessitating new consumption brands to redefine their value creation strategies [1] - The roundtable discussion highlighted the importance of building a collaborative ecosystem both externally with partners and internally within companies to enhance operational efficiency [1] Group 1: New Consumption Trends - The retail sales of social consumer goods are experiencing steady growth, indicating a transition in consumer behavior towards quality and long-term value creation [1] - The film "The Little Monster of Langlang Mountain" achieved a box office of 1.7 billion yuan and created over 800 derivative SKUs, with an expected GMV of 2.5 billion yuan by year-end [3][4] Group 2: Ecosystem Collaboration - Companies are moving from short-term profit models to deeper industry chain collaborations, as illustrated by Hainan Supply and Marketing Group's shift towards joint ventures and agricultural partnerships [4] - Xiaomi's strategy involves leveraging its IT, financial, and human resources capabilities to build win-win relationships with over 18,000 retail stores in China and around 300 overseas [4] Group 3: Emotional and Social Consumption - The fragmented and segmented nature of current consumer behavior emphasizes the need for brands to capture and retain consumer attention through emotional engagement and social interaction [5] - The creation and operation of IP content, along with enhanced experiential marketing, are seen as effective methods for brands to convert fleeting consumer interest into sustained sales [5][6]
轩辕之风执行主席单志单:持续响应国家政策 联动各界资源搭建合作平台
Zheng Quan Ri Bao Wang· 2025-11-24 10:57
Core Viewpoint - The "Xuanyuan Wind" International Friends Club held a salon event in Beijing to discuss value investment concepts in the A-share capital market, gathering financial investment experts and cultural artists [1] Group 1 - Xuanyuan Wind is building a comprehensive overseas service system encompassing "cultural film and television - trade - finance - law" [1] - The company aims to continuously respond to national policy directions and connect various resources to establish a cooperation platform [1] - The initiative is designed to support Chinese enterprises in participating in global development [1]
本周末两场招聘会与你有约
Zheng Zhou Ri Bao· 2025-05-15 00:42
Group 1 - Zhengzhou will host a comprehensive job fair on May 17, featuring over 300 leading enterprises offering more than 20,000 quality job positions [1] - The event is organized by multiple authorities including the Human Resources and Social Security Department of Henan Province, aimed at connecting talent with the manufacturing, IT, finance, logistics, and new media sectors [1] - Notable participating companies include Foxconn, Gree Electric Appliances, and several others across various fields such as smart manufacturing and food processing [1] Group 2 - A specialized job fair for graduate students will take place on May 16, organized by the Zhengzhou Human Resources Bureau and other local authorities [2] - The event will feature 42 organizations, including universities and key enterprises, providing a total of 1,244 job opportunities in fields like technology research and artificial intelligence [2] - Participating entities include Zhengzhou Smart Technology Group and Zhengzhou First People's Hospital, highlighting the focus on high-demand sectors [2]