Core Insights - The report predicts a recovery in the commercial sector in 2026, benefiting from supportive policies and a rebound in consumer demand after a bottoming out in 2024-2025 [5][6][9] Sector Outlook Duty-Free - The new duty-free policy starting in November 2025 is expected to drive a strong recovery in the duty-free sector, with a focus on China Duty Free Group and Zhuhai Duty Free Group [6][9][14] Hotels - Hotel operations showed improvement in late 2025, with expectations for growth driven by domestic demand, spring and autumn travel, and inbound tourism in 2026. Key companies to watch include ShouLai Hotel, Junting Hotel, Huazhu Group, and Atour [6][20] Catering - The catering sector showed a year-on-year growth of 3.8% in October 2025, with expectations for recovery in 2026. Companies to focus on include Xiaocaiyuan, Dashishi, Yum China, and Haidilao [21][22] Tea Beverage - Leading tea beverage companies are expected to maintain good growth in 2026, with a focus on brands like Mixue Ice City, Guming, and Tea Baidao [6][25][29] Human Resources - The outsourcing industry is expected to continue steady growth, with a focus on new application scenarios and models. Key companies include Kelly Services, Beijing Human Resources, and Foreign Service Holdings [6][37] Tourism and Scenic Spots - The tourism sector is expected to benefit from holiday effects in 2026, with a focus on companies like Jiuhua Tourism, Emei Mountain A, and Lijiang Shares [31][32] Supermarkets - The trend of reform in supermarkets is expected to continue in 2026, with a focus on companies like Jiajiayue, Xinhua Department Store, and Yonghui Supermarket [7][39] Education - The education sector is expected to maintain a favorable trend, with a focus on companies that can capitalize on the rising demand for vocational education and exam retakes. Key companies include Xueda Education, Kevin Education, and China Oriental Education [7][45]

Core Viewpoint - The announcement of the longest Spring Festival holiday in history, lasting 9 days in 2026, is expected to significantly benefit various sectors including tourism, hospitality, retail, and transportation [2][5]. Tourism and Travel - The extended holiday is anticipated to boost travel demand, with a reported 63% increase in flight bookings for the 2026 Spring Festival compared to 2025 [6]. - Data from Qunar indicates a threefold increase in searches for flights during the Spring Festival shortly after the announcement, highlighting a surge in travel interest [5]. - Spring and summer travel to popular European destinations has seen a 200% increase in inquiries, indicating a strong demand for international travel during the holiday [5]. Hospitality and Dining - The longer holiday is expected to enhance overnight stays and dining out, benefiting hotels, restaurants, and related services [6]. - The hospitality sector, including hotels and restaurants, is likely to experience increased patronage due to the extended holiday period [6]. Retail and Consumer Spending - The holiday is projected to stimulate consumer spending in retail, particularly in sectors like duty-free shopping and commercial retail [2]. - Increased travel and dining out during the holiday are expected to drive sales in the retail sector, particularly in urban areas [6]. Industry Implications - The extended holiday will likely lead to a more balanced daily flow of tourists, reducing congestion and enhancing the overall travel experience [6]. - Analysts suggest that the 9-day holiday will not only encourage long-distance and interprovincial travel but also increase the duration of stays, positively impacting various industries [6].