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比学区房价格还贵!12万/个的墓地滞销,福寿园业绩爆雷
Sou Hu Cai Jing· 2025-08-13 11:23
Core Viewpoint - The company Fushouyuan, a leading player in the cemetery industry, has experienced a significant decline in performance, reporting a loss of over 200 million yuan after previously earning 300 million yuan the year before, leading to a 9% drop in stock price [1][2]. Group 1: Financial Performance - Fushouyuan's average grave price reached 121,200 yuan, which is 1.76 times higher than the average price of second-hand houses in Beijing [1]. - The company sold 12,600 graves last year, a decrease of nearly 4,000 graves compared to the previous year [2]. - The company's losses have been attributed to macroeconomic factors, with consumers becoming more budget-conscious [2]. Group 2: Pricing Strategy and Consumer Behavior - Fushouyuan has been increasing grave prices annually, from 95,400 yuan in 2017 to 121,200 yuan last year, but this strategy has not been effective in maintaining sales [1][3]. - Consumers are unwilling to purchase graves at such high prices, which are close to the average annual salary of an ordinary person [2][5]. - The notion that asset prices can continuously rise is challenged by the reality of consumer awareness and spending limits [4].
一个殡葬师的自白
Hu Xiu· 2025-04-01 15:02
Group 1 - The article discusses the transition of an individual from a product manager in the tech industry to a funeral service worker, highlighting the emotional and psychological aspects of dealing with death [1][7][34] - The funeral industry is portrayed as a space where the living connect with the deceased, emphasizing the unique emotional experiences of different families during funerals [2][50][51] - The narrative reflects on the complexities of human relationships and the challenges of accurately representing a person's life during memorial services, showcasing the subjective nature of personal experiences [22][23][66] Group 2 - The article illustrates the various tasks involved in the funeral industry, including selecting burial sites and organizing memorial services, which are described as intricate and emotionally charged processes [10][20][21] - It emphasizes the cultural significance of funerals, where rituals serve not only to honor the deceased but also to provide closure and healing for the living [49][65] - The narrative reveals the impact of personal experiences with death on the funeral worker, suggesting that their role is not just about logistics but also about emotional support and understanding for grieving families [34][66]