Core Viewpoint - The IFA (Internationale Funkausstellung) in Berlin is highlighted as a crucial event for the electronics and consumer goods industry, alongside CES and AWE, serving as a significant platform for B2B and B2C interactions in cutting-edge technology [1][2]. Summary by Sections Event Overview - The IFA has been held since 1924 and is recognized as one of the three major global consumer electronics exhibitions [1]. - Last year's IFA attracted over 1,800 exhibitors and more than 210,000 attendees from 138 countries, including over 133,000 professional visitors [3]. Focus Areas - This year's IFA will emphasize AI, sustainability, and digital health, with many leading exhibitors confirmed to participate, alongside numerous startups [4]. Exhibits Categories - The exhibition will feature a wide range of product categories, including televisions, smart home devices, wearables, digital health products, large and small appliances, embedded devices, communication and connectivity, computers and gaming devices, smart mobility, artificial intelligence, electronic devices, and audio equipment [5]. Business Opportunities - IFA Global Markets will continue to provide a platform for OBM, OEM, and ODM manufacturers, distributors, and retailers to establish new business connections and expand their customer base for innovative products [7]. - The event is seen as an entry point into the European market, helping Chinese brands connect with European and global retailers and understand emerging market trends, distribution channels, and supply chain logic [8]. Business Exploration - A business exploration trip is planned from September 4 to September 14, focusing on IFA and the IAA (International Motor Show) in Munich, allowing participants to gain insights into the real demands and development directions of the consumer electronics and automotive electronics sectors [9].

Core Viewpoint - The IFA (Internationale Funkausstellung) in Berlin is highlighted as a crucial event for the electronics and consumer goods industry, alongside CES and AWE, serving as a significant platform for B2B and B2C interactions in cutting-edge technology. Group 1: Event Overview - IFA has been a key trade and industry exchange platform since its inception in 1924, recognized globally as one of the top three consumer electronics exhibitions [1][2]. - Last year's IFA attracted over 1,800 exhibitors and more than 210,000 attendees from 138 countries, including over 133,000 professional visitors, with notable attendance from German Chancellor Olaf Scholz [3]. - This year, IFA will focus on AI, sustainability, and digital health, with many leading exhibitors and numerous startups confirmed to participate [4]. Group 2: Exhibits and Participation - The range of exhibits at IFA includes televisions, smart home devices, wearables, digital health products, large and small appliances, embedded devices, communication and connectivity tools, computers and gaming devices, smart mobility, AI, electronic devices, and audio equipment [5]. - IFA Global Markets will continue to provide a platform for OBM, OEM, and ODM manufacturers, distributors, and retailers to establish new business connections and expand their customer base for innovative products [7]. Group 3: Strategic Importance - The increasing interest in international expansion highlights the need for a deep understanding of terminal markets, regional regulations, technological trends, and industry rhythms, making IFA a gateway to the European market [8]. - Participation in IFA allows companies to connect with European and global retailers and distributors, aligning with consumer demands and gaining insights into emerging markets, distribution channels, and supply chain logic [8].