Core Viewpoint - Aimer Co., Ltd. has decided to terminate the investment in the Aimer Central Intelligent Logistics Park project due to weak terminal sales growth and high operating costs, shifting its strategic focus towards international markets [2][5]. Group 1: Project Termination - The company announced on September 17 that it will halt the investment in the logistics park project, which was initially planned to cost 550 million yuan [2][5]. - The logistics park was intended to enhance the company's warehousing and logistics capabilities, with a projected storage capacity of 30 million items [3]. - Despite nearly a year and a half of planning and supplier selection, no actual investment was made in the project [5][4]. Group 2: Financial Performance - For the first half of 2025, Aimer reported a revenue of 1.598 billion yuan, a year-on-year decrease of 2.91%, and a net profit of 106 million yuan, down 31.37% [6][7]. - The company has experienced a continuous decline in net profit for one and a half years, with a significant drop attributed to high operating costs and a challenging market environment [6][7]. - As of June 30, 2025, Aimer had 1,696 offline sales terminals, a net decrease of 50 from the end of 2024 [8]. Group 3: Market Conditions - The company faces a challenging domestic market characterized by stagnant demand and increased competition, prompting a strategic shift towards global expansion [5][6]. - Aimer's management has acknowledged the impact of consumer downgrade and weak mid-to-high-end demand on its revenue, leading to a cautious approach towards new investments [7][8]. - The company aims to optimize product design and management practices to improve profitability amidst these challenges [9].

爱慕股份此次终止的苏州物流园项目，实际始于2024年。 2024年4月25日，爱慕股份第三届董事会第七次会议、第三届监事会第六次会议审议通过了《关于投资 建设物流园项目的议案》，同意以自筹资金5.50亿元投资建设苏州物流园项目，由公司全资子公司苏州 爱慕内衣有限公司投资建设，打造高效仓储物流供应链体系。 彼时，爱慕股份给出的投资理由是："为响应国家发展新质生产力的要求，进一步满足公司未来8至10年 业务发展的存储及物流需求，增强仓储配送整合能力，提升物流效率和智能化水平。" 按最初计划，项目建成后预计仓库存储能力可达3000万件，具备智能化、数字化、柔性化、生态环保、 可扩展等现代化能力。 据爱慕股份介绍，2024年4月，公司通过招投标程序，确定了项目建设方案供应商。此后，公司持续推 动项目建设方案制定，并于同年6月完成了项目整体建设方案。同年9月，公司组织了建筑设计供应商招 投标工作，陆续推动供应商选定及建筑设计方案制定完善等工作。 9月17日盘后，贴身服饰龙头爱慕股份（SH603511，股价16.06元，市值64.89亿元）公告，拟终止投资 爱慕中央智能物流园（苏州）项目（以下简称苏州物流园项目），相关议 ...

Core Viewpoint - Aimer Co., Ltd. reported a decline in revenue and net profit for the first half of 2025, attributed to weak demand in the mid-to-high-end market and increased operational costs [1][2]. Financial Performance - Revenue for the first half of 2025 reached 1.598 billion yuan, a year-on-year decrease of 2.91% [1]. - Net profit attributable to shareholders was 106 million yuan, down 31.37% year-on-year [1]. - Net profit excluding non-recurring gains and losses was 89.2611 million yuan, a decline of 28.62% year-on-year [1]. - Net cash flow from operating activities was 342 million yuan, an increase of 14.85% year-on-year [1]. Business Model and Strategy - The company focuses on high-quality intimate apparel and has developed a multi-brand, omnichannel business model, including brands like AIMER, AIMER MEN, and AIMER KIDS [1]. - Offline channels remain the core sales avenue, while online presence includes platforms like Tmall, JD.com, and Douyin, along with new retail models [2]. - The company plans to enhance profitability through operational innovation, brand enhancement, and overseas market expansion, including terminating the Huxi brand and integrating resources [2]. Product and Market Development - Aimer's brands continued to innovate, with the "Seaweed Sleepwear" winning two awards at the 2025 China Sleep Conference [3]. - Revenue by brand showed AIMER at 696 million yuan (down 3.25%), AIMER MEN at 308 million yuan (down 2.28%), AIMER KIDS at 216 million yuan (down 1.04%), Aimeili at 70.2077 million yuan (down 22.14%), and Lankaven at 64.5149 million yuan (up 2.62%) [3]. - The company is expanding its overseas strategy, including entering the TIK TOK US platform and establishing stores in Vietnam and Australia [3].

Core Viewpoint - In 2024, Aimer Co., Ltd. faced significant challenges in the intimate apparel industry, with a 7.71% year-on-year decline in revenue to 3.163 billion yuan and a 46.56% drop in net profit to 163 million yuan, marking the worst performance since its listing [1] Group 1: Revenue and Profit Decline - The revenue from the core bra category plummeted by 15.83%, with sales volume decreasing by 18.12%, reflecting a disconnect between product iteration and consumer demand [2] - Overall sales across all channels declined, with offline direct sales down 7.96% and online sales down 8.14%, indicating the fragility of traditional retail models [2] - The company reported a high inventory level of 982 million yuan and an inventory turnover period of 327 days, posing a significant risk of inventory depreciation [2] Group 2: Strategic Challenges - The company implemented a high dividend payout of 4 yuan per 10 shares, distributing 99.55% of its net profit, which, while temporarily boosting stock prices, severely weakened future funding reserves [3] - The sales expense ratio surged to 47.17%, while revenue contribution from the online platform Xiaohongshu was minimal, highlighting a mismatch between marketing investment and channel expansion [3] - Operating cash flow net amount dropped by 53.31% year-on-year, indicating a decline in the company's ability to generate cash from its core business [3] Group 3: Long-term Solutions - The core issue for Aimer Co., Ltd. is its adaptability crisis in the consumer sovereignty era, necessitating inventory turnover optimization and channel value reconstruction as immediate solutions [4] - Long-term strategies should involve redefining brand core through material innovation to enhance product competitiveness or leveraging private domain operations to rebuild user connections [4] - The industry is shifting from "scale expansion" to "value cultivation," requiring a break from reliance on channel inventory pressure and a supply chain transformation driven by user demand [4]