翌09 甘 四 节 气 织 经 纬 ， 山 河 万 象 话 财 经 量 72 FULT ti 今日秋分（2025年9月23日），我国大部分地区已经进入凉爽的秋季，迎来钓鱼黄金期。但如今的池塘边早已不只是中年人的天 下，越来越多年轻人的加入，正为这项传统活动注入新的活力与商业潜力。 看似"中年专属"的钓鱼活动，为何成为年轻人的新宠？一根鱼竿如何"钓"动市场新活力？"钓鱼经济"背后蕴藏着怎样的情感需 求？本期《财经二十四节气》带你看。 01 一根鱼竿"钓"出大市场 催生产业新活力 秋分至，渔趣浓，近年的钓鱼热潮正朝着年轻化、规模化方向发展。据中国钓鱼运动协会不完全统计，全国目前约有1.4亿活跃 钓鱼者，每十个中国人中就有一位垂钓爱好者。在钓鱼运动中25至44岁人群已成主力，占比46%。弗若斯特沙利文数据显示， 2018年至2023年，中国钓鱼者的数量以5.9%的复合增速增长。 日益壮大的钓鱼群体催生了庞大的市场。企查查数据显示，截至9月9日，我国现存钓鱼相关企业高达11.96万家，其中华东地区 占比达36.68%，占据主导地位。今年已注册钓鱼相关企业超过8000家，增长势头强劲。 华东地区 36.68% 华中排区 ...

Group 1: Industry Trends - The "redemption economy" is gaining popularity among young people, characterized by compensatory spending on indulgent foods and activities to balance their stressful lifestyles [1][6] - Fishing has become a favored activity among young people, with approximately 150 million fishing enthusiasts in China, translating to one in ten people [2][3] - The fishing-related enterprises in China have seen significant growth, with over 8,000 new companies established this year alone, bringing the total to approximately 119,600 [2] Group 2: Company Performance - Dong'e Ejiao reported a revenue of 3.051 billion yuan in the first half of 2025, marking an 11.02% year-on-year increase, with a net profit of 818 million yuan, up 10.74% [5] - The company has successfully targeted younger consumers with innovative products, such as ready-to-eat snacks and instant ejiao powder, contributing to a projected revenue of 5.5 billion yuan from the "Peach Blossom Princess" product line in 2024 [5][6] - The health snack market is expected to reach 751.4 billion yuan by 2026, driven by the personalized health needs of the Z generation [6] Group 3: Consumer Behavior - Young consumers are increasingly drawn to fishing as a low-cost escape from their daily routines, with social media platforms playing a significant role in popularizing the activity [3][4] - The demand for lightweight and aesthetically pleasing fishing gear is pushing manufacturers to innovate, with companies like Guangwei Outdoor Equipment producing high-quality carbon fiber rods [9] - The fishing trend has led to the emergence of a comprehensive consumption chain, including camping, barbecuing, and tourism, particularly in Weihai, which has become a hub for fishing-related activities [8][11] Group 4: Regional Development - Weihai has established itself as a major center for fishing gear manufacturing, with over 1,400 related enterprises and an annual output value exceeding 10 billion yuan [8][11] - The city has also developed a thriving marine ranching tourism sector, attracting over 1 million visitors in 2024 and generating additional revenue for local businesses [11] - Events like the "Guangwei Fishing King Cup" have further enhanced Weihai's reputation as a fishing destination, driving both equipment sales and tourism [11]

现在正值垂钓市场向线上化迁移和价格战酣战热潮之际，乐欣户外的杀入、新趋势的诞生，将给线上市场带来变数。那么，它能在传统垂钓市场掀起多大 的风浪？对上下游以及人们的生活方式又有何影响？ 找回闲适，还是追求刺激？ "我们正在筹备国内电商（台钓&路亚钓具）品牌，预计9月底上线。"全球最大的钓鱼装备制造商乐欣户外（曾包揽迪卡侬、Pure Fishing、Ardisam、Fox 等国际钓鱼大牌的外贸代工），今年把目光瞄准中国钓鱼市场。 钓鱼，不再是中年男人的专属，成了年轻一代的新潮流，甚至慢慢演变为一种生活方式。中国已有1.6亿名钓鱼人群。据中国渔鱼协不完全统计，24岁及 以下占比23%，25至45岁占比46%。 钓鱼爱好者刘博，二十出头的年纪，不爱打游戏，也不爱上网冲浪，"睁眼就想去钓鱼，路过水面都想甩两竿"。喜欢钓巨物的余磊，更是放话，"无论 谁，只要钓到一次大鱼，就会彻底爱上它（钓鱼）"。年轻人为什么喜欢上了钓鱼？按照余磊的说法，钓鱼的时候，会产生一种"与天斗其乐无穷"，而 且"你还斗赢了"的感觉，这谁能扛得住？ 据弗若斯特沙利文（Frost & Sullivan）的报告，2023年中国钓鱼用具市场按零售额计算已 ...

Core Viewpoint - The article discusses the transformation of the fishing float industry in Lingxiang, Hunan, which has evolved from a small-scale craft to a billion-dollar industry, capturing over 80% of the national market share through innovation and understanding consumer emotions [5][14][37]. Industry Development - The fishing float industry in Lingxiang has a rich history, with its roots tracing back to ancient times, and has become a significant economic driver for the region [10][11]. - The industry has transitioned from small workshop production to industrialized manufacturing, with over 3,100 float enterprises and five companies generating over 100 million yuan in revenue [14][12]. - The production value of Lingxiang floats surged from 3 billion yuan in 2021 to 8.5 billion yuan in 2024, with a target of reaching 10 billion yuan by 2025 [14]. Consumer Behavior - The rise of fishing as a popular leisure activity has led to increased demand for high-quality fishing floats, with consumers willing to invest significantly in specialized equipment [11][37]. - Emotional consumption plays a crucial role, as fishing enthusiasts seek not just functional tools but also products that enhance their experience and status within the fishing community [37]. Material and Technological Innovation - Lingxiang float manufacturers have embraced material innovation, utilizing advanced materials like nano and carbon fiber to enhance performance, sensitivity, and durability [22][24][25]. - The introduction of 3D printing technology allows for personalized float designs, catering to individual consumer preferences [27]. Market Strategy and Ecosystem - The industry has developed a multi-faceted ecosystem that includes product sales, live streaming, exhibitions, and fishing competitions, significantly enhancing brand visibility and consumer engagement [33][34]. - The establishment of a fishing float cultural festival and competitions has attracted tourists and participants, further boosting the local economy [35]. Conclusion - The success of the Lingxiang float industry illustrates a deep understanding of consumer emotions and market dynamics, transforming a simple fishing tool into a complex product that resonates with users on multiple levels [37].

Company Dynamics - The fishing tackle industry in China is significantly represented by the city of Lingxiang, known as the "hometown of fishing floats," which produces over 80% of the national market share in float products and has more than 3,000 related enterprises [2] - The Bank of Construction has provided financial support to over 1,100 fishing float and tackle enterprises in Yueyang, with a total credit exceeding 120 million yuan and loans amounting to 90 million yuan, fostering high-quality development of the float industry cluster [2] Financial Empowerment for Expansion - Hunan Chihai Float Tackle Co., a leading company in the float industry, received a 10 million yuan loan from the Bank of Construction to address funding shortages during its expansion phase, benefiting from low interest rates and flexible repayment options [3][5] - The collaboration with the Bank of Construction has led to significant improvements in production capacity and brand competitiveness for Chihai Float [5] Support for Small and Micro Enterprises - The Bank of Construction has adopted a model of "small loans, gradual credit, and flexible repayment" to support small and micro enterprises, exemplified by Hunan Xuanming Crafts Fishing Tackle Co., which increased its credit limit from 600,000 yuan to 4 million yuan to meet production demands [6] - Hunan Liuwan Fishing Tackle Co. also benefited from the Bank's financial support, which helped the company overcome challenges related to rising labor costs and tight liquidity [6][8] International Market Expansion - The float industry in Lingxiang aims to expand globally, facing challenges such as slow foreign exchange settlements and limited trade financing channels [8] - Hunan Ruiqi Outdoor Products Co., which specializes in artificial bait production, received a 10 million yuan loan from the Bank of Construction to ensure timely delivery of overseas orders, facilitating its international market expansion [9]