2026年一开年，高德北京总部洋溢着喜悦之情。高德员工宋磊高兴地说，过去一年大家干劲十足，年底 能拿到丰厚年终奖了。员工士气高涨背后，高德地图最新月活跃用户数已达9.96亿，高出第二名一大 截。 宋磊更开心的是，团队过去一年的努力，得到了阿里巴巴集团CEO吴泳铭的认可，他不光替高德的活动 站台，还在新年家书里，称赞高德去年推出的扫街榜能让商家专心经营、让消费者放心消费。 在阿里合伙人、技术派掌门刘振飞的带领下，高德地图以月活跃用户数9.96亿的体量，成为阿里生态中 跃升的关键力量，其破局点在于去年推出的扫街榜。它的推出标志着高德从导航工具成功转型为本地生 活服务的重要入口，与淘宝、支付宝、千问等业务深度协同，构成了阿里"AI+大消费"战略的核心支 点。 高德扫街榜是阿里生态协同的新典范。它在去年9月发布后，带动高德地图月活跃用户数持续攀升。曾 经游离于阿里主航道的高德，是怎么成为集团打通线上线下的关键棋子的？这背后藏着一个阿里技术派 蛰伏与崛起的故事。 01、技术派掌门的蛰伏与崛起 "他是个被低估的阿里合伙人。"阿里前员工李笠告诉《财经天下》。高德现任董事长刘振飞为人低调， 毕业于计算机专业，拥有北京科技大学 ...

与传统静态榜单不同，"年味指南"是基于高德地图真实行为数据，筛选出最具本地年味特色的体验地 点，用户在高德地图APP搜索"年味城市"，即可了解不同的年味场景，获取即时的出行与消费指引。其 中，北京、西安、开封等古都展现出宏大的年节仪式感，泉州、潮州以及广佛一带，则重点勾勒出别具 特色的民俗图景，包括泉州街头的非遗踩街、潮州的英歌舞巡游，以及广佛两地热烈的迎春花市等。通 过实时呈现民俗活动的密集点位，让传统文化变得可感知、可参与。 深圳商报·读创客户端首席记者 王海荣 随着"史上最长春节假期"的到来，线下消费市场将迎来新一轮高峰。2月6日，高德发布的《2026春运出 行预测报告》显示，2026年春节假期长达9天，除了返乡团圆，"旅行过年"成为更多消费者的选择。在 目的地偏好上，古城寻年味、登高祈福、海岛避寒等热度持续攀升，场景化的消费指南能帮助消费者更 好地进行节日规划。 为精准匹配消费需求，提升出游体验，高德扫街榜还上线了"2026春节年味指南TOP20城"专题，聚焦北 京、西安、泉州、潮州、哈尔滨等全国20个热门城市，为消费者提供包含文旅、餐饮在内的一站式春节 消费决策参考。 与此同时，高德于今年1月推出的 ...

Core Viewpoint - Gaode Map has launched a new feature called "Rabies Exposure Prevention and Treatment Clinic Map," allowing users to find nearby certified clinics for rabies vaccination and navigate to them easily [1] Summary by Category Product Launch - The new feature enables users to search for "rabies vaccine" within the app and view all officially certified clinics nearby [1] - The service currently covers 16 cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Ningbo, Nanjing, Suzhou, Wuxi, Chengdu, Wuhan, Xinyang, Tianjin, Xi'an, Wenzhou, and Bozhou [1] Coverage and Accessibility - A total of 1,836 clinics are included in the map feature, enhancing accessibility for users seeking rabies vaccination [1]

Core Insights - The chairman and CEO of XPeng Motors, He Xiaopeng, praised the launch of Gaode's "Flying Street View" on Weibo, highlighting its potential to allow small businesses to create "flying" storefronts using mobile phones [1] - This development is seen as not just an upgrade in experience but also a significant breakthrough in AI's ability to understand and replicate the physical world [1] - The company believes that world models will become the core technological foundation driving the next generation of vehicles, robots, and flying cars [1] - XPeng Motors is committed to deepening its exploration of physical AI and the integration of the physical world with AI [1] - The company looks forward to collaborating with Gaode Map and other industry players to further advance this initiative [1]

Core Insights - The collaboration between Gaode Map and Tsinghua University has led to the launch of China's first AI smart campus project, "Friendly Community," which aims to enhance campus traffic management and improve the travel experience for students and faculty [1][2]. Group 1: Project Features - The project introduces a campus bus navigation feature that allows users to input start and end points within the campus to receive real-time bus routes, stop locations, and estimated arrival times, significantly reducing wait times [1]. - AI technology has been utilized to address issues such as road congestion during peak hours and difficulty in locating points of interest, with over 120 campus roads and traffic rules accurately mapped [2]. - The platform has optimized nearly 1,600 points of interest (POIs) within the campus, improving the efficiency of locating classrooms, offices, and dining facilities [2]. Group 2: User Engagement and Statistics - Within three months of launch, the project recorded over 100,000 searches for new POIs, nearly 1,000 navigation uses, and a daily search volume of 30,000 for campus buses [2]. - The project is positioned as a model for digital governance in higher education, with expectations for future enhancements such as Gaode's VIP ride-hailing service for Tsinghua students, offering benefits like priority booking and dynamic discounts [2][3]. Group 3: Technological Advancements - The project has completed 3D modeling technology validation, paving the way for future applications in 3D navigation and emergency simulations, thus expanding the scope of digital management on campus [3]. - The partnership between Gaode and Tsinghua not only optimizes campus travel experiences but also establishes a sustainable model for collaboration between enterprises and educational institutions, potentially accelerating the digital transformation of more universities [3].

有网友反映，"导航崩溃了，一会显示在秦淮，一会显示在鼓楼。"也有网友表示"人在江心洲家里，已 经跑玄武湖里面去了。" 另据潇湘晨报，记者就此事致电南京12345便民服务热线，接线人员表示将立刻去核实该情况，会有 职能部门进行回复，截至发稿，记者未获回复。 百度地图客服表示，已记录该情况反馈给相关工作人员。记者同时将情况反馈至高德地图app，反馈显 示"您上报的问题已经告诉定位工程师。" 昨天（12月17日）傍晚，有南京网友反映，多个常用导航软件系统突发异常。导航界面持续显示"行 驶在无数据道路上"。 外卖骑手也纷纷反映外卖软件等内置导航出现问题。"看不见导航"或导致外卖配送延时。 无独有偶，部分共享单车同样出现定位错误。某南京网友表示自己使用一辆共享单车短短五六分钟，停 车时却"显示超出运营范围""死活关不了锁"。强制关锁后，订单终点定位在了57公里之外的地方。 今天，据江苏新闻，记者咨询了多个平台，平台均表示如果因定位造成订单异常，可以向平台进行申 诉。美团回应，如果骑手因为导航产生超时等问题，也可以申诉解决。 来源｜江苏新闻、潇湘晨报 编辑 ｜瑜见 ...

Core Insights - The article highlights the competitive landscape of the map industry, emphasizing the shift towards AI-driven services and the challenges faced by major players like Baidu, Gaode, and Tencent in balancing technology implementation with user experience [1][13]. Gaode Map - Gaode Map has launched the world's first AI-native map application, leveraging AI technology to enhance its competitive edge in the industry [2][3]. - The integration with Alibaba's ecosystem allows Gaode to utilize advanced models and cloud computing, creating a robust "spatial intelligence" capability that enhances its service offerings [3]. - Despite its advancements, Gaode faces challenges in user experience due to potential over-commercialization, which may detract from the core navigation experience [4][5]. Baidu Map - Baidu Map is recognized for its strong technical capabilities, driven by its Wenxin model and extensive AI patent portfolio, positioning it as a key supplier for major smart car brands [6][7]. - The platform has achieved 96% AI automation in data production, boasting a vast database that supports high-precision navigation and intelligent decision-making [8]. - However, Baidu's lack of a cohesive service ecosystem limits its ability to fully capitalize on its technological advantages, resulting in challenges in commercializing its offerings [9]. Tencent Map - Tencent Map, while historically a follower in the market, is now pursuing a differentiated strategy with the launch of its GAIA platform and Smart Driving Map 9.0, aiming to enhance its service capabilities [10][11]. - The integration with social platforms like WeChat provides Tencent with a unique advantage, allowing seamless access to navigation services without requiring a standalone app [11][12]. - Nonetheless, this reliance on social platforms may hinder brand recognition and the establishment of a strong, independent identity for Tencent Map [12]. Industry Trends - The competition among Gaode, Baidu, and Tencent is intensifying, with a shift from traditional navigation tools to intelligent services capable of perception, understanding, and decision-making [13]. - The value proposition of map services is expanding beyond transportation to encompass broader lifestyle applications, necessitating a focus on ecosystem collaboration [13]. - The future of competition will hinge on the ability to deliver reliable, useful, and unobtrusive AI services on top of accurate navigation capabilities [13].

Core Viewpoint - The launch of the "Le You Guangdong" series of cultural and tourism maps aims to integrate and enhance the accessibility of Guangdong's rich cultural and ecological resources through digital means, providing a comprehensive guide for both residents and tourists. Group 1: Map Features - The first batch of the map includes seven categories: museums, libraries, cultural centers, art galleries, tourist attractions, nature reserves, and botanical gardens, utilizing digital tools to enhance service accessibility [7][8]. - The map emphasizes a shift from "people finding services" to "services finding people," leveraging big data and AI technology to improve tourism services and integrate supporting services [22][23]. - The map aims to enhance brand image and stimulate new consumption in cultural tourism by connecting various cultural and ecological spaces and embedding key activities [25][26]. Group 2: Resource Integration - The map integrates resources from Guangdong's rich cultural and forestry ecological sectors, creating a scientifically categorized and clearly marked resource matrix [18][20]. - It features 61 museums, 93 first-class libraries, and 93 key cultural venues, providing real-time updates on exhibitions and activities [32][36][40]. - The map includes 100 tourist attractions rated 4A and above, covering diverse experiences such as coastal, forest, hot spring, and theme park tourism [56]. Group 3: Ecological Highlights - Guangdong is recognized for its biodiversity, being the birthplace of China's first nature reserve and home to significant wildlife and plant species [63][64]. - The map promotes 30 nature reserves and 20 botanical gardens, highlighting unique ecological landscapes and educational activities [62][75]. - Public engagement in nature conservation is encouraged through various educational programs and the use of technology for virtual experiences [76][77].

Core Viewpoint - The article discusses the recent news regarding Gaode Map achieving full coverage in Taiwan, providing advanced navigation features and localized voice prompts, which has been positively received by some Taiwanese users, indicating a growing acceptance of mainland products and services in Taiwan [1]. Group 1 - Gaode Map has implemented full coverage in Taiwan, offering lane-level navigation and real-time traffic updates [1]. - The localized voice prompts in Gaode Map have been well-received, with users expressing a sense of closeness to the mainland [1]. - The spokesperson from the Taiwan Affairs Office emphasized the right of both sides to pursue a better and more convenient life, highlighting the increasing choice of mainland products and services among Taiwanese people [1].

Core Viewpoint - The article discusses the recent introduction of voice advertisements in Gaode Map's navigation system, which has sparked complaints from users about the intrusive nature of these ads [1][3][31]. Group 1: User Experience - Several users reported that the first voice prompt during navigation is an advertisement, which feels abrupt and unexpected [21][26]. - Not all users encounter this issue, indicating that the advertisement feature may only affect a subset of Gaode Map users [2]. - Users expressed frustration over ads appearing not only during navigation but also when the app is opened, leading to concerns about the frequency and placement of these ads [15][12]. Group 2: Advertising Strategy - A promotional post highlighted the effectiveness of Gaode Map's voice advertisements as a new marketing strategy, claiming it can directly attract customers to nearby businesses [27][29]. - The cost of this advertising method is relatively low, with a rate of 195 yuan for 1000 broadcasts, translating to less than 0.2 yuan per ad [30]. - The article notes that while users may resist ads in mapping applications, businesses feel compelled to adopt such commercialization strategies to sustain operations [31][32]. Group 3: Industry Implications - The introduction of voice ads raises questions about the balance between providing free services and implementing effective monetization strategies in mapping applications [32][33].