Core Insights - AIGC (Generative Artificial Intelligence) is transforming the game development industry, with a significant increase in AI-integrated games on platforms like Steam, which saw an 800% rise in the number of games using generative AI since 2025 [1][3] - Nearly 8,000 games on Steam now explicitly mention the use of generative AI, up from less than 1,000 a year ago, indicating a rapid adoption of AI technologies in game development [3] - The use of AI in game development is primarily aimed at reducing costs and increasing efficiency, particularly benefiting small independent developers who often handle multiple roles [3][8] Industry Trends - The game development process has evolved from manual coding to utilizing game engines that encapsulate core components, leading to a more structured and professional approach in larger companies [5][6] - Large game studios are cautious about AI due to potential negative perceptions from players regarding automated content, which can harm brand reputation if not executed properly [11][14] - Independent developers are more willing to embrace AI, as they prioritize survival and efficiency over brand image, allowing them to produce games more quickly and with fewer resources [14][15] Challenges and Risks - The rapid increase in AI-generated games raises concerns about quality, reminiscent of the "Atari Shock" in the 1980s, where an oversaturation of low-quality games led to a market crash [17][19] - Players may develop a distrust towards AI-generated content if they encounter poorly executed games, which could lead to a decline in overall demand for games on platforms like Steam [19]