9月4日发售以来，围绕《空洞骑士：丝之歌》（下文简称《丝之歌》）的争议话题就没有停止过。在此之前，可能没人想到，发售初期国区玩家遭遇的最 大挫折是本地化问题。在任何关于游戏设计的反馈发酵之前，译者选择的不符合世界观的"古风小生"式对话、诘倨聱牙且不乏过度演绎的用语，一度在一 两天内将简中区好评拉低到了53%。 随着开发团队Team Cherry表示会尽快优化中译，以及各种民间精校版本的出炉，玩家得以用各种方式绕过自己不喜欢的翻译。但仍然有一些问题悬而未 决，让玩家百思不得其解。比如，其中一位译者之前参与的工作就已经被玩家批评过，为什么此人还能接到如此受人瞩目的项目？本地化过程中，Team Cherry是否完全没有和译者方沟通，或者进行质量控制？以及，外国独立团队找到靠谱的中文本地化到底难不难？ 为此，触乐找到几位本地化相关的从业者，向他们咨询了这些问题。他们当中有主要以个人名义和小团队合作的译者，也有开设本地化公司、和大项目合 作的从业者。从他们各自的视角，能拼凑出目前国内本地化行业的大概样貌。 已经有热心玩家组团推出了汉化补丁 固定伙伴与散兵游勇 "感觉外国游戏公司找本地化团队，有点像几家大的各自迅速找到了 ...

Group 1 - The rise of "one-person companies" reflects a shift from the traditional "big is better" business paradigm, driven by digital tools and AI, allowing individuals to connect with global markets at low costs [1][2][3] - "One-person companies" are becoming a significant force in the digital economy, as evidenced by successful independent creators like Eric Barone, whose game "Stardew Valley" sold over 41 million copies [2][3] - The concept of "one-person companies" emphasizes a value-oriented approach, where entrepreneurs prioritize lifestyle and personal fulfillment over traditional growth metrics [3][4] Group 2 - The emergence of "non-scale economies" challenges the long-held belief that larger companies have inherent advantages, as new technologies enable small teams to compete effectively [5][6] - Automation and AI are reshaping job security, prompting individuals to adopt entrepreneurial roles rather than remain in traditional employment [6][7] - The number of "non-employer businesses" in the U.S. reached approximately 29.8 million in 2022, generating $1.7 trillion in revenue, indicating a growing trend towards smaller, flexible business models [7][8] Group 3 - The "small is beautiful" philosophy, as articulated by E.F. Schumacher, critiques the blind pursuit of growth and advocates for sustainable, human-centered economic practices [10][11] - Japanese "century-old shops" exemplify the success of small businesses that prioritize community and sustainability over scale, with a significant percentage being small enterprises [10][11] - The rise of "one-person companies" poses a challenge to large corporations, which must reconsider their structures and decision-making processes in light of increasing competition from agile small businesses [11][12] Group 4 - Large companies are beginning to adopt the flexibility and innovation associated with "one-person companies" by fostering internal entrepreneurial initiatives [12][13] - Examples include Google's "20% time" policy and Adobe's "Kickbox" program, which encourage employees to pursue independent projects, leading to significant innovations [13][14] - The concept of "one-person companies" is not only relevant for individual entrepreneurs but also offers insights for large organizations seeking to maintain agility in uncertain times [15][16] Group 5 - The trend of "one-person companies" is gaining traction in Japan, where entrepreneurs are opting for minimal organizational structures and leveraging outsourcing to enhance productivity [16][17] - This shift reflects a broader economic transformation, where small, agile entities are becoming vital components of the business ecosystem, especially in the context of Japan's aging population and market saturation [17][18] - The return of the "small is beautiful" narrative signifies a collective reevaluation of growth and success, with increasing recognition of the value of sustainable, community-oriented businesses [18][19] Group 6 - The term "主理人" (principal) has gained popularity in China, representing brand founders who emphasize personal branding and product philosophy, but it has also faced criticism for leading to inflated pricing and superficial marketing [20][21] - The backlash against the "principal" concept highlights a broader skepticism towards the commercialization of personal branding, as consumers seek authenticity and value [21][22] - The challenges faced by "one-person companies" in the U.S. reflect a global trend, where individuals are attempting to navigate unstable employment by branding themselves as entrepreneurs, often overlooking systemic issues [22][23] Group 7 - The philosophy of "one-person companies" can mask the underlying instability of gig employment, as individuals are encouraged to take on all responsibilities without the support typically provided by traditional employment [23][24] - This shift towards self-marketing and individual branding can lead to significant emotional labor and stress, as individuals strive to maintain their personal brands in a competitive environment [24][25] - The future of "one-person companies" will depend on the interplay between technological advancements and institutional responses, necessitating a reevaluation of social safety nets and labor protections [25]

Core Insights - Chinese gaming companies have become a focal point at the 2025 Gamescom in Cologne, with over 50 companies participating, marking a 32% increase from the previous year [1] - Paper Games' titles, "Infinite Warmth" and "Love in Deep Space," received significant attention, with "Love in Deep Space" winning the "Best Mobile Game" award, making it the first female-oriented game to achieve this honor at the event [1][3] - The success of Paper Games highlights the growing importance of Chinese games and aesthetics in the global gaming industry [3] Company Highlights - Paper Games has won two international awards within a year, showcasing its strong performance and recognition in the industry [3] - The booth of Paper Games attracted a large number of visitors, with "Love in Deep Space" having the longest queue at the event, indicating high player interest [3][7] - A collaboration was announced between "Infinite Warmth" and the independent game "Stardew Valley," marking the first partnership of its kind between a Chinese game and "Stardew Valley," driven by mutual recognition rather than commercial motives [5] Industry Impact - The achievements of Paper Games at Gamescom represent a significant milestone for Chinese culture and the international competitiveness of domestically developed games [7] - The event underscores the potential for more Chinese games and intellectual properties to shine on the global stage [7]

Core Insights - The 2025 Gamescom in Cologne, Germany, showcased significant participation from Chinese gaming companies, with nearly 40 companies attending, highlighting the global interest in the gaming industry [1][2] - The games "Infinite Warmth" and "Love and Deep Space" by Paper Games received notable attention, with interactive features designed to enhance player engagement and emotional connection [1][3] Company Performance - Paper Games has emerged as a leading mobile game publisher in China, ranking seventh in the revenue chart for Chinese mobile game publishers as of July 2025, with a 33% month-over-month revenue growth [2] - "Love and Deep Space" has achieved significant commercial success, generating a total global revenue of $650 million by June 8, 2025, with overseas market revenue surpassing 52% of its total income [5] Product Highlights - "Infinite Warmth" combines open-world gameplay with dressing-up mechanics, attracting industry-wide attention for its innovative approach [2] - The game has been recognized for its artistic design, winning the Apple Design Award earlier in the year, and is noted for its focus on collecting outfits rather than weapons [4] Cultural Impact - The games serve as a bridge for cultural exchange, with events like the "Warm Hearted Guardian Panda" activity promoting Chinese culture among international players [6] - The success of these games at Gamescom reflects the rise of self-developed Chinese gaming content and its influence on the global market, promoting emotional consumption and cultural appreciation [6]

Core Viewpoint - The article discusses the launch and features of DouDou AI 1.0, an AI gaming companion designed to enhance the gaming experience by providing real-time assistance and emotional support during gameplay [8][56]. Group 1: Product Features - DouDou AI 1.0 utilizes real-time VLM (Visual Language Model) technology to understand game visuals and provide context-aware assistance [11][45]. - The AI can recognize various game scenarios and initiate conversations, offering gameplay tips, strategies, and emotional encouragement [12][19]. - It supports a wide range of game genres, from hardcore action games like "Black Myth: Wukong" to casual games like "Stardew Valley" [13][21]. Group 2: User Experience - Users have reported a highly engaging experience, with the AI providing real-time feedback and suggestions during gameplay, enhancing both performance and enjoyment [6][26]. - The AI's ability to analyze gameplay and provide post-game reviews adds a layer of depth to the gaming experience [28][29]. - Emotional support is a key feature, with the AI offering encouragement and maintaining a positive atmosphere during gameplay [24][36]. Group 3: Broader Applications - Beyond gaming, DouDou AI 1.0 is positioned as a versatile companion for various activities, including watching shows, shopping, and online learning [43][62]. - The AI's capabilities extend to real-time screen reading and analysis, making it applicable in multiple contexts beyond just gaming [45][46]. Group 4: Technical Insights - The AI's multi-modal perception capabilities allow it to integrate visual and auditory inputs for a more human-like interaction [47][48]. - DouDou AI 1.0 incorporates long-term memory features, enabling it to learn user preferences and provide personalized recommendations over time [52][53]. - Data security measures are in place, limiting the AI's visual recognition capabilities to specific applications, ensuring user privacy [54].

Core Viewpoint - The article discusses the launch and features of an innovative AI companionship product called DouDou AI, specifically designed for gaming companionship, which differentiates itself from general emotional AI products by focusing solely on the gaming sector [1][3]. Summary by Sections Product Overview - DouDou AI is an AI companionship product that focuses on gaming, providing a unique experience compared to traditional emotional AI products [1][3]. - The official version 1.0 was launched on August 18, and it requires a PC with Windows 10 or higher and an independent graphics card to operate [5]. Character Selection - Users can choose from a wide variety of characters, including original designs and popular figures from the gaming community, enhancing the gaming experience [7][11]. - The character selection includes a mix of archetypes, appealing to different player preferences, such as catgirls and strong female leads [9][11]. Interaction Features - DouDou AI offers interactive features, including a Live2D desktop pet that can engage with users during gameplay, providing a more immersive experience [16][18]. - The AI can analyze gameplay and provide real-time advice, drawing from a vast and continuously updated knowledge base related to various games [27][28]. Gameplay Assistance - The AI can assist players by analyzing their gameplay strategies and suggesting optimal character builds and strategies, demonstrating a deep understanding of game mechanics [25][32]. - It can also guide new players through complex games, providing information about characters and gameplay objectives without needing to exit the game for tutorials [34][35]. Emotional Engagement - DouDou AI incorporates a relationship-building system where users can increase their affinity with characters through interactions, enhancing the emotional connection [39][50]. - The AI retains memory of past interactions, allowing for personalized responses and a sense of continuity in the user experience [48]. Monetization Model - The product features a monetization model that includes a monthly subscription for extended features and in-game currency for purchasing gifts and unlocking new characters [50][52]. - The AI supports a wide range of games, including popular titles like League of Legends and Genshin Impact, and can adapt to other games through visual recognition [52][55]. Broader Implications - The article suggests that AI companionship in gaming may fulfill a growing need for social interaction among players, especially as gaming becomes more solitary [76][79]. - DouDou AI is positioned as a modern solution for companionship in gaming, potentially serving as a "cyber campfire" for players seeking connection in their gaming experiences [80].

Core Insights - AIGC (Generative Artificial Intelligence) is transforming the game development industry, with a significant increase in AI-integrated games on platforms like Steam, which saw an 800% rise in the number of games using generative AI since 2025 [1][3] - Nearly 8,000 games on Steam now explicitly mention the use of generative AI, up from less than 1,000 a year ago, indicating a rapid adoption of AI technologies in game development [3] - The use of AI in game development is primarily aimed at reducing costs and increasing efficiency, particularly benefiting small independent developers who often handle multiple roles [3][8] Industry Trends - The game development process has evolved from manual coding to utilizing game engines that encapsulate core components, leading to a more structured and professional approach in larger companies [5][6] - Large game studios are cautious about AI due to potential negative perceptions from players regarding automated content, which can harm brand reputation if not executed properly [11][14] - Independent developers are more willing to embrace AI, as they prioritize survival and efficiency over brand image, allowing them to produce games more quickly and with fewer resources [14][15] Challenges and Risks - The rapid increase in AI-generated games raises concerns about quality, reminiscent of the "Atari Shock" in the 1980s, where an oversaturation of low-quality games led to a market crash [17][19] - Players may develop a distrust towards AI-generated content if they encounter poorly executed games, which could lead to a decline in overall demand for games on platforms like Steam [19]

Group 1 - Capcom's "Devil May Cry 5" has surpassed 10 million units sold, with 9.1 million from the original game and 1 million from the "Special Edition" released in November 2020 [1] - The success of "Devil May Cry 5" highlights the strong brand value and product strength of Capcom's classic IPs, providing a good reference for the gaming industry regarding long-lasting successful titles [1] Group 2 - JD Global Purchase has initiated a special "anti-scalper" action in response to scalpers using technical means to monopolize reservation slots for the newly launched Switch2 [2] - The platform's decision to adjust reservation and pricing strategies reflects its commitment to maintaining market order, which may raise concerns about platform governance capabilities in the cross-border e-commerce and retail sectors [2] - The incident illustrates the complexities of maintaining market order amid supply-demand imbalances for popular consumer electronics [2] Group 3 - The developer ConcernedApe has indicated that there is still "a lot of work to do" on the new game "Haunted Chocolate Factory," aiming for a release within the next five years [3] - The long development cycle and high standards for "Haunted Chocolate Factory" demonstrate the developer's commitment to quality, emphasizing the trend towards high-quality independent game development [3] - The extended development timelines for high-quality games may lead to new market expectations regarding the output rhythm of the gaming industry [3]

中国企业家杂志 . 讲好企业家故事，弘扬企业家精神 将投中网设为"星标⭐"，第一时间收获最新推送 本来要告别历史舞台的小游戏，又热闹起来了。 作者丨《中国企业家》记者 李晓天 编辑丨 张昊 来源丨中国企业家杂志 周子杭在B站上爆火的一条视频，评论区里骂声一片。 以下文章来源于中国企业家杂志 ，作者李晓天 这条一分多钟的视频主题是"我做出了人生第一个游戏"。他向AI软件Manus输入了一句话，做一个类 似《沙威玛传奇》式的北京卷饼游戏，果真生成了一个能玩的小游戏，他又试了一次，这次的"指 令"更简单，做一个射击小游戏。几个小时后，游戏生成了，Manus甚至还给分配了二级域名，相当 于直接"上线"了。 "炒作""博眼球""营销号"……数百条评论里，少有赞赏和支持。 周子杭也纳闷。他陆续试验了好几个其他类型的小游戏，"基本半小时就能搞定了"。他就是个科技博 主，毫无游戏制作经验，但AI实实在在地帮他做出了几款游戏，尽管它们的粗糙被网友狂喷。 就在他发布视频的前一周，特斯拉创始人马斯克刚刚点赞了一个类似内容的视频。博主Levelsio要比 周子杭厉害很多，他是专业开发者，同样用AI软件在三小时内就做出了一款比较复杂的 ...