中经记者张靖超北京报道 被称为"微短剧北美第一平台"的ReelShort在7月25日一天之内被国内微短剧头部公司听花岛与点众科技先后指责侵犯版权。 听花岛方面则表示，自今年6月份，听花岛版权短剧《卖菜大妈竟是皇嫂》《冷面小叔宠嫂无度》，先后被ReelShort一比一抄袭。公司已就侵权问题沟通 枫叶互动，但进展不顺利，对方作为侵权方，各种推诿。 点众科技方面表示，近期发现枫叶互动旗下短剧平台ReelShort未经许可，擅自发布、传播多部与点众享有著作权相关授权作品基本相同的侵权剧集。在发 现上述行为后，经过与枫叶互动的多次交涉，后者仅下架了其中的三部作品，其余多部作品仍未下架。 《中国经营报》记者就此事向枫叶互动方面询问了解相关情况，但截至记者发稿时，对方未做回应。 此次事件中，涉及的不仅包括国内头部制作公司、平台方，还包括海外平台。这也为当下在国内与海外都迅速发展的微短剧行业提出了一个新的课题：在 国际规则尚未搭建好、维权成本高且在全球仍属于新兴领域的微短剧行业，相关影视公司遇到国际版权纠纷又该如何应对？ 群起而攻之 7月25日上午，点众科技率先发难。该公司发布公告称："近期Crazy MapleStudio ...

Core Viewpoint - The article discusses the ongoing copyright infringement dispute between domestic short drama companies and the overseas platform ReelShort, highlighting the challenges of protecting intellectual property in the rapidly growing short drama industry. Group 1: Infringement Allegations - Point of contention involves ReelShort allegedly releasing unauthorized adaptations of works owned by Point Crowd Technology and other domestic companies [1][2] - Multiple domestic short drama platforms have publicly condemned ReelShort for its alleged "one-to-one plagiarism" of popular works [1][2] - The founder of ReelShort, Jia Yi, emphasizes the importance of legal processes over public disputes, asserting that the company will focus on its own business [1][2] Group 2: Market Position and Financial Performance - ReelShort is recognized as the top overseas short drama platform, achieving significant success since its launch in August 2022, including topping the Google Play entertainment app free chart for 38 consecutive days [2][6] - The parent company, Fengye Interactive, reported a revenue of approximately 1.087 billion yuan for the first half of 2024, a fivefold increase from the beginning of the year, with a net profit of 22.93 million yuan [2] - The short drama market in China has seen substantial growth, with the market size reaching 37.39 billion yuan in 2023, a 267.65% increase from 2022 [4] Group 3: Industry Dynamics and Challenges - The short drama industry is characterized by a high rate of content replication, with many platforms resorting to copying successful works to minimize risk [11][13] - The cost of producing original content is significant, with estimates suggesting that a single day of filming can cost around $20,000 [14] - The influx of new players into the overseas short drama market has intensified competition, leading to a decrease in ReelShort's competitive edge [16] Group 4: Legal and Copyright Issues - Legal experts suggest that copyright infringement claims should target the infringing parties directly, complicating the situation for companies like Chinese Online, which holds a significant stake in Fengye Interactive [3] - The challenges of enforcing copyright in international markets are highlighted, with companies facing high costs and lengthy processes to protect their intellectual property [17] - The article emphasizes the necessity for the industry to address copyright issues to ensure the sustainability of short drama exports [17]

Core Viewpoint - The ongoing copyright disputes among short drama companies, particularly involving the platform ReelShort, highlight the challenges of content infringement in a rapidly growing overseas market for short dramas [1][2][5]. Group 1: Copyright Disputes - On July 25, 2023, the short drama platform ReelShort was accused of content infringement by domestic companies Dianzhong and Tinghuadao, claiming that ReelShort copied multiple works from them [1][2]. - Dianzhong stated that the infringed works were successful hits in the domestic market, with the copied content being released after their original works [2]. - Tinghuadao also reported that their short dramas were directly copied by ReelShort, emphasizing the severity of the infringement [2]. Group 2: Market Performance - ReelShort, launched in August 2022, has seen a significant increase in downloads, rising from 402nd to 2nd place in the iOS free app rankings in the U.S. within a short period [3]. - As of March 2023, ReelShort's total global revenue reached $490 million, with in-app purchase revenue projected to grow by 31% to $130 million in Q1 2025 [4][8]. - In comparison, Dianzhong's platform DramaBox reported a 29% increase in in-app purchase revenue to $120 million in the same quarter, indicating strong competition [9]. Group 3: Legal Challenges - The legal process for copyright infringement is complicated, especially for domestic companies pursuing claims against foreign entities, due to differences in legal systems and the complexity of cross-border legal services [6][5]. - Despite the challenges, Dianzhong has decided to initiate legal proceedings against ReelShort in the U.S. after unsuccessful negotiations [5]. Group 4: Industry Trends - The overseas short drama market is experiencing rapid growth, with projections indicating that in-app purchase revenue could reach $1.5 billion in 2024 and $3.8 billion by 2025 [8]. - The competition is intensifying, with various companies, including TikTok and Kunlun Wanwei, entering the overseas short drama space, leading to concerns about content homogenization and user fatigue [10]. - Industry analysts suggest that the current trend of copying content may hinder long-term growth and innovation in the short drama sector [10].