（央视财经《经济信息联播》）2025年开年至今，中国电影市场佳片不断，电影总票房节节攀升。三季 度的暑期档表现也相当亮眼。而刚刚过去的国庆中秋假期，全国多地，一张小小的电影票串联起了多元 消费场景，电影创造的价值链条正不断延伸。 浙江湖州，观众凭电影票根即可享受景区门票减免、餐饮专属折扣、购物满赠等诸多优惠权益，活动覆 盖全区91家商圈、餐饮店铺和7家影院。 走出影视产业园，青岛的滨海风光、里院建筑、啤酒文化也与影视IP深度融合，催生了"影视啤酒街"等 特色消费场景，重塑游客在青岛的旅行体验。 今年以来，中国电影产业不断向多元消费生态转型。"电影+"持续释放新活力。"为一部电影奔赴一座 城"成为文旅新趋势。 国庆中秋假期，在山东青岛东方影都影视产业园里，电影《蛟龙行动》实景片场已成为一处热门打卡地 和研学目的地。120米长的核潜艇外壳模型，精细还原的指挥舱、鱼雷舱、核反应堆舱，以及绿幕合成 影棚，让游客真切感受电影科技的力量。 山东青岛太平山观光索道副总经理 张涵钰：电影火了之后，来的游客明显比之前多了，我们顺势提升硬 件，今年还修缮索道、增加照明和夜景观光。国庆期间，单日接客量达到1万人次左右。 将影院内的 ...

今年，中国电影市场佳片不断，电影总票房节节攀升。近来多部门发力，将"观影流量"转化为"消费留 量"：国家电影局和中央广播电视总台共同打造"中国电影消费年"；国家电影局、文旅部联合主办 "跟 着电影去旅游" 推介活动，将影片取景地、故事发生地及影视基地纳入全国旅游线路。此外，电影与潮 玩、游戏、展览等业态的跨界融合也催生出千亿级衍生消费市场。上半年《哪吒2》手办脱销，《浪浪 山小妖怪》已推出超800款衍生单品，《罗小黑战记2》更是吸引大量客流走进线下快闪店消费。据预 计，今年我国动画衍生品市场规模将达6521亿元。（央视财经） ...

Core Insights - The box office revenue during the National Day holiday reached 1.835 billion yuan, with 50.07 million viewers, indicating a significant cultural demand shift among audiences [2][3] - The total box office for the year has reached 43.789 billion yuan, reflecting an 18.98% year-on-year growth [2] Group 1: Box Office Performance - The top five films during the holiday were: "The Volunteer Army: Blood and Peace" (450 million yuan), "731" (345 million yuan), "Assassination Novelist 2" (295 million yuan), "Life of the Waves" (219 million yuan), and "Deafening" (175 million yuan) [2] - The strong box office performance is attributed to a deeper cultural demand and emotional value sought by audiences, moving beyond mere storytelling [2] Group 2: Market Trends and Ecosystem - The film market is transitioning from a "box office economy" to a "diversified ecosystem," showcasing the continuous vitality and potential of the Chinese film industry [3] - The synergy between films and tourism, as seen with "Life of the Waves" boosting tourism in Quanzhou, demonstrates a closed-loop consumption model [3] - The popularity of film-related merchandise throughout the year indicates the commercial value of quality film IPs and the expansion of the film ecosystem from "content consumption" to "peripheral consumption" [3] - The multi-faceted ecosystem model of "content + scene + derivatives" is crucial for breaking traditional consumption boundaries and providing lasting vitality to cultural consumption [3]

Group 1 - The core viewpoint of the articles highlights the significant growth in China's film industry during the "National Day" holiday, with a box office of 1.835 billion yuan and 50.07 million viewers, indicating a deeper cultural demand among audiences [1][2] - The top five films during the holiday were "The Volunteer Army: Blood and Peace" (450 million yuan), "731" (345 million yuan), "Assassination of the Novelist 2" (295 million yuan), "Life of the Stray" (219 million yuan), and "Deafening" (175 million yuan) [1] - The total box office for the year reached 43.789 billion yuan, reflecting an 18.98% year-on-year growth, showcasing the resilience and potential of the Chinese film market [1] Group 2 - The articles emphasize a shift from a "box office economy" to a "diversified ecosystem," where films are increasingly linked with tourism and other sectors, creating a consumption loop [2] - The integration of ticketing with dining and accommodation promotions has transformed movie tickets into a "consumption pass," enhancing the overall consumer experience [2] - The success of film-related merchandise, such as the sold-out figures from "Nezha 2" and the merchandise frenzy from "Life of the Stray," illustrates the commercial value of quality film IPs and the expansion of the film ecosystem beyond just content consumption [2]

Group 1 - The Chinese film market has experienced continuous growth this year, marked by strong performances during major holiday periods such as the Spring Festival, summer, and National Day [2][3] - As of October 7, 2023, the National Day box office has surpassed 425.2 billion yuan with over 1 billion moviegoers, exceeding last year's total box office three months early [3] - The film "Assassination of the Novelist 2" has significantly boosted tourism in its filming location, with 5.65 million visitors and over 5.3 billion yuan spent in the first three days of the holiday [5] Group 2 - The "film + tourism" model has effectively transformed viewing traffic into consumer spending, creating a win-win situation for both industries [7] - Various regions are offering discounts on attractions and accommodations for tourists who present movie tickets, enhancing the overall consumer experience [7] - A collaboration between China UnionPay and Maoyan Entertainment has introduced a "food map" that provides dining discounts near cinemas for moviegoers [9] Group 3 - The market for animated film derivatives is thriving, with projections indicating that the market size for such products will reach 652.1 billion yuan this year [11] - The Chinese film industry is evolving from a focus solely on box office revenue to a more diversified consumption ecosystem, integrating cultural tourism and creating new consumer experiences [11]