今年已经有22家游戏公司把黄金当成年终奖励。游戏公司发黄 金背后，是行业整体回暖。 作者：任晓宁 封图：图虫创意 1月30日，等着看年会线上演出的沐瞳科技员工小决（化名）开场便收到惊喜。公司CEO宣布， 给每位员工发一条5克黄金手链作为全员奖。按照当天1685元/克的首饰金价格，这条手链价值 8425元。 不止是沐瞳科技，据经济观察报不完全统计，今年已经有22家游戏公司把黄金当成年终奖励。 游戏公司发黄金背后，是行业整体回暖。2025年中国游戏市场收入3507.89亿元,同比增长 7.68%;用户规模6.83亿，同比增长1.35%，两项数据均创历史新高。多家游戏上市公司在2025 年度业绩预告中宣布扭亏为盈。 要发就发硬通货 一家上海游戏公司的HR告诉记者，年会发黄金是老板的决定。之前他们年会以数码产品为主，比 如显卡、电脑、手机三件套，或是游戏机、无人机、耳机等，从未发过黄金。 黄金在2025年受到游戏公司青睐，与金价暴涨走势有关。2025年黄金价格屡次刷新历史纪录，成 为全民疯抢的理财产品。在这种环境下发黄金，能给员工提供一种额外的情绪价值。 小决说，公司年会发的黄金手链是与周大福定制的，不仅保值，日常也 ...

Core Insights - The gaming industry in China is experiencing a recovery, with projected revenue of 350.79 billion yuan in 2025, marking a year-on-year growth of 7.68% and a user base of 683 million, an increase of 1.35% [2][8] - 22 gaming companies have adopted gold as a year-end reward for employees, reflecting the industry's positive outlook and the rising gold prices [2][3] Group 1: Employee Rewards - Companies are giving gold as year-end rewards, with examples including a 5-gram gold bracelet valued at 8,425 yuan given to employees of Mu Tong Technology [2] - The distribution of gold rewards varies: some companies provide gold to all employees, while others include it in a lottery or award it to employees with special contributions [4][5] - The trend of giving gold is linked to its rising value and serves as a morale booster for employees [3][6] Group 2: Company Performance - Several gaming companies are reporting significant financial improvements, with many expected to turn losses into profits in 2025 [2][8] - Companies like Century Huatong and Gigabit are forecasting substantial profit increases, with Century Huatong's net profit expected to rise by 357.5% to 475.3% [8] - MiHoYo's flagship game "Genshin Impact" is projected to generate over 40 billion yuan in global revenue in 2025, highlighting the success of its products [7][8] Group 3: Market Trends - The popularity of gold as a reward is influenced by its status as a sought-after investment, with gold prices reaching historical highs in 2025 [3] - Companies that are less well-known, but have profitable products, are using gold rewards to enhance their employer brand and attract talent [6] - The gaming industry is seeing a resurgence, with many companies capitalizing on successful products and expanding their market presence [8]

Core Viewpoint - MiHoYo's legal department has officially established a presence on platforms like Bilibili, Douyin, Xiaohongshu, and Weibo, marking a significant step in its efforts to combat IP infringement and protect its gaming assets [2][6][25] Group 1: Legal Actions and Achievements - MiHoYo has successfully pursued legal action against Dream Back Company for unauthorized use of its official name, resulting in a court ruling that requires the company to compensate MiHoYo 500,000 yuan for economic losses and legal expenses [2] - The company has assisted law enforcement in apprehending over 40 individuals involved in illegal account rentals and sales, with the total amount involved exceeding 1 billion yuan and over 10 million pieces of stolen personal information recovered [4] - MiHoYo has taken action against over 200 game leak perpetrators, with individual penalties reaching up to 550,000 yuan [19] Group 2: Industry Context and Comparisons - As a leading player in the domestic ACG (Anime, Comic, and Game) market, MiHoYo faces ongoing challenges related to IP infringement, necessitating a robust legal strategy [6][25] - The establishment of a dedicated legal account for case updates is a first among Chinese gaming companies, positioning MiHoYo alongside industry giants like Disney and Nintendo, known for their aggressive legal protections [6][10] - The legal department's visibility and proactive communication strategy are expected to enhance MiHoYo's brand reputation and deter potential infringers [12][25] Group 3: Community Engagement and Reactions - Players have shown interest in MiHoYo's legal battles, often discussing ongoing cases and expressing support for the company's efforts to protect its intellectual property [4][22] - The shift in MiHoYo's strategy from discreet legal victories to publicizing its legal actions has increased community engagement, with players humorously acknowledging the company's efforts [23][25] - The expansion of the ACG market and the popularity of derivative works make it challenging to eliminate infringement entirely, but MiHoYo's public announcements and legal actions are likely to have a deterrent effect [25]