Group 1: Game IP Business - The company has achieved a multi-dimensional layout in the game IP sector, launching several adaptations such as "Three Kingdoms 2017" [1] - The project "True Three Kingdoms Warriors World" is currently in the critical review stage and is expected to launch in the first half of 2026, aiming to become a core growth point for the business [1] - The original IP "Star Wings" has performed exceptionally well overseas, with over 80% of revenue coming from international markets since its launch in Japan [1] Group 2: New Game Operations - The company is focusing on the adaptation of "True Three Kingdoms Warriors World," with plans for multiple rounds of player testing [2] - The original IP game "Magical Bopi," an innovative pet-catching idle game, is expected to launch across all platforms in 2025 [2] - The independent game "Heroic Legend" is set to launch in 2024 and has received positive feedback, with plans for ongoing updates [2] Group 3: AI Sector Development - Since 2021, the company has been building a comprehensive AI platform covering application, model, and infrastructure layers [3] - The launch of the AI-native music social app "Give Mic" and the AI virtual podcast feature demonstrates breakthroughs in multi-modal models [3] - The company is exploring AI applications for overseas markets, aiming to enhance its technological capabilities [3] Group 4: Online Entertainment Platform Business - The company is benefiting from the recovery of the PC online game market, leveraging its high market share in offline core scenes like internet cafes and esports hotels [4] - Significant growth in mobile advertising business is attributed to cross-platform advertising needs from PC game clients [4] - The company aims to deepen its role as a "scene ecosystem builder" by integrating online and offline resources [4]

Summary of ShengTian Network Conference Call Company Overview - ShengTian Network's core business includes three main segments: platform, gaming, and social [2][4] - The company was established in 2006 and went public in 2015, transitioning from PC internet to mobile internet [3] Key Business Segments Platform Business - The platform business is primarily driven by the leading market share of the online gaming platform "Yi Le You," which holds approximately 30% market share in the internet café sector [6][8] - The company is expanding into esports hotels and other scenarios, benefiting from the recovery of the PC gaming market and the resurgence of internet cafés [2][8] Gaming Business - The gaming segment includes IP operation, mobile game development, and PC game development [4][9] - The company expects significant growth in 2025 due to the launch of new games and the recovery of existing titles like "Three Kingdoms Strategy Edition" [2][9] - Collaborations with established companies like Koei Tecmo for classic IPs are crucial for maintaining long-term operations [10] Social Business - The social segment includes gaming social platforms and AI music products, with "Ge Mai" being a leading AI music application [2][15][16] - The gaming social platform "Dai Dai Esports" enhances personalized gaming experiences through AI innovations [16] Financial Performance - Revenue has slightly declined over the past two years due to a lack of major new IP launches and a decrease in revenue from key products [6] - However, the company is expected to return to growth in 2025, driven by the recovery of game revenues and the increasing contribution from esports and social products [6][7] Future Growth Drivers - The company is actively pursuing an overseas expansion strategy, particularly in the gaming sector [9] - The introduction of new games and the integration of AI technologies in social applications are anticipated to create diverse revenue streams [17][18] Industry Position and Trends - ShengTian Network is positioned to benefit from the overall industry recovery and technological advancements, with stable growth expected across its three main business segments [19] - The company aims to maintain and enhance its leading position in the gaming and AI application sectors [19]

Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Views - The company's revenue and profit growth are driven by excellent overseas performance of new games, with a significant increase in both revenue and net profit in the first half of 2025 [1] - The company achieved a revenue of 633 million yuan in 1H25, representing a year-on-year increase of 17.23%, and a net profit attributable to the parent company of 52 million yuan, a year-on-year increase of 1186% [1] - The successful launch of the game "Star Wings" in Japan has contributed significantly to revenue growth, with over 60% of the monthly revenue from Japan in 2025 [1][4] Revenue Summary - Game operation business revenue in 1H25 reached 92 million yuan, up 41.61% year-on-year, largely attributed to "Star Wings" [1] - IP operation business revenue in 1H25 was 40 million yuan, down 16.92% year-on-year due to declining revenue from existing products and lack of new launches [2] - Network advertising and value-added services generated 498 million yuan in revenue in 1H25, an increase of 17.52% year-on-year [2] Profitability Summary - The gross margin for Q2 2025 was 22.47%, up 2.07 percentage points quarter-on-quarter and 7.01 percentage points year-on-year, driven by rapid growth in internet and overseas gaming businesses [3] - The overall expense ratio remained stable, with a sales expense ratio of 3.79% and a management expense ratio of 3.57% in Q2 2025 [3] Product and Ecosystem Summary - The company has successfully expanded its overseas gaming business with titles like "Star Wings" and "Heroic Legend," achieving notable sales in markets like Japan and Korea [4] - The social and scene business has developed a product matrix centered around voice and AI music social products, exploring new scenarios in "AI + social" [4] Investment Recommendations - The company is supported by its gaming and social businesses, with expectations for significant profit growth in 2025 due to new game launches [5] - Revenue projections for 2025-2027 are 1.51 billion yuan, 1.71 billion yuan, and 1.87 billion yuan, with net profits of 178 million yuan, 197 million yuan, and 218 million yuan respectively [5]

Investment Rating - The report maintains a "Buy" rating for the company [6] Core Viewpoints - The company has shown strong performance with its game "Star Wings" topping the Steam daily sales chart and the independent game "Xia Chuan" receiving high acclaim and sales [2] - The company is focusing on global game development strategies, leveraging Chinese cultural elements to create more quality games [2] - The newly launched "AI Virtual Human Podcast" feature is expected to enhance user engagement and experience [3] - The company is exploring various scenarios in the XR field and has developed a new cloud gaming platform that allows for interactive social gaming experiences [4] - Revenue and profit forecasts for 2025-2027 indicate significant growth potential, with expected revenues of 15.33 billion, 18.09 billion, and 19.90 billion respectively [4] Financial Overview - In H1 2025, the company achieved revenue of 633 million, a year-on-year increase of 17.23%, and a net profit of 52.3 million, a year-on-year increase of 1186.02% [1] - The company is projected to achieve a net profit of 1.41 billion, 1.66 billion, and 1.92 billion for the years 2025, 2026, and 2027 respectively [4] - The expected P/E ratios for the years 2025, 2026, and 2027 are 53, 45, and 39 respectively [4]

Investment Rating - The report initiates coverage with a "Buy" rating for the company [13]. Core Viewpoints - The company has established a diversified business system covering platforms, games, and social interactions, with a solid foundation in the internet cafe management platform and a focus on AI and social gaming to expand its market potential [4][9]. Summary by Sections Company Overview - The company started as an internet cafe management platform and has gradually developed into a scene-based pan-entertainment platform, with a multi-faceted business system that includes platform services, gaming, and social interactions [4][9]. Platform Business - The internet cafe industry is expected to grow steadily, with the online service industry projected to increase from approximately 50 billion in 2023 to around 90 billion by 2024. The company's platform, 易乐游, holds a leading position in the market with a market share of 32.7% as of 2018 [10][66]. Gaming Business - The gaming segment is anticipated to see stable growth, with existing IP games maintaining strong performance and new titles like "真·三国无双 天下" expected to launch in 2025. The self-developed game "星之翼" has shown promising results, indicating the company's capability in game development [11][39]. Social Business - The company has a competitive edge in the social gaming sector with products like "带带电竞" and "给麦," which leverage AI to enhance user experience and create diverse monetization opportunities. The potential for overseas expansion in AI social products is also highlighted [12][39]. Financial Analysis - The company experienced a revenue decline of 14.56% in 2024, attributed to the absence of new IP games and a slight decrease in revenue from major products. However, a significant recovery was noted in Q1 2025, with a revenue growth of 24.16% [33][39]. Future Outlook - The company is expected to see a turning point in performance in 2025, driven by stable revenue from existing games and growth in social products. The forecasted net profits for 2025-2027 are 152 million, 202 million, and 245 million respectively, with corresponding EPS of 0.31, 0.41, and 0.50 [13][39].

Group 1 - The core viewpoint of the report emphasizes the ongoing transformation in the media industry, particularly focusing on the gaming sector and the commercialization of AI applications [1][12] - As of June 30, 2025, the media industry index increased by 12.77%, outperforming the CSI 300 index by 12.74 percentage points and the ChiNext index by 3.99 percentage points [4] - The gaming sub-sector has shown the highest growth, with an increase of approximately 39.16% since the beginning of the year, while the publishing index saw a modest rise of about 1.30% [4] Group 2 - The report highlights a significant decline in the price-to-earnings (PE) ratios across various sub-sectors of the media industry, with the publishing sector at a relatively low PE of 19 times and the film and television sector at a higher PE of 46 times [6] - The current PE (TTM) for the media industry is around 43 times, which is above the historical valuation mean [6] Group 3 - The report notes that the Chinese gaming market reached a size of 28.05 billion yuan in May 2025, reflecting a year-on-year growth of 9.9% [13] - The report indicates a favorable policy environment, with various local governments providing financial support for high-quality gaming projects, including one-time grants of up to 5 million yuan [13] Group 4 - The gaming industry is characterized by two growth models: wave-type and step-type growth, with the former being influenced by new product cycles and the latter relying on core products with longer life cycles [14] - The report discusses the normalization of game license approvals, with 147 domestic game licenses and 11 imported licenses issued in June 2025, contributing to a robust supply of new content [15] Group 5 - The report identifies key companies in the media sector, such as Kuaishou, which launched the AI video generation model "Keling," and Kunlun Wanwei, which released the "Tiangong" AI model [24][31] - The report emphasizes the importance of AI applications in enhancing content creation and operational efficiency within the media industry [48]

Summary of ShengTian Network Conference Call Company Overview - ShengTian Network is focusing on three main business segments: scene business, gaming business, and social platform [2][3][4] Key Points and Arguments Scene Business - The company is transitioning from traditional internet cafes to e-sports hotels and cloud gaming, covering PC, Web, and large-screen terminals [3][4] - The company provides SaaS services for cloud gaming and has extended into advertising [3] - There has been a rebound in internet cafe numbers post-pandemic, contributing to short-term revenue and profit [2][3] Gaming Business - ShengTian Network has acquired game IP operation capabilities through mergers and has successfully launched mobile and C-end games [2][3] - Plans for 2025 include launching a pet-catching SLG hybrid game and "Dynasty Warriors 8," with several games signed for the Steam platform [2][3][4] - The gaming segment is expected to become a significant pillar of future performance [3][4] Social Platform - The "DaiDai" product has provided stable revenue, with increased demand for companionship and cloud social services driven by PC traffic growth [2][4] - The "GeiMai" platform is an AI application content trial platform, enhancing model selection, tuning, and localization capabilities [2][4] AI Initiatives - ShengTian Network is actively investing in AI, including AI glasses and smart cockpit hardware, and developing AI applications on the GeiMai platform [2][5] - The company has built strong application capabilities, optimizing computing power and training for specific vertical materials [5] - To address the challenge of low payment acceptance for AI applications in China, the company has launched virtual podcast and companionship services [6][7] International Market Opportunities - The overseas market shows a strong willingness to pay for AI applications, with high profit margins in vertical products [8] - The company has launched two overseas products: an AI social product and an AI tool product, both achieving initial success [8] - Plans to enhance international competitiveness include launching the AI game "YanLing QiYue" overseas [3][8] Market Trends - The PC gaming market has shown signs of recovery, driven by the release of multi-platform games and an increase in 3A titles [14] - The company is expanding its internet cafe presence to attract more users, particularly women, and modernizing the environment [14] Future Outlook - ShengTian Network aims to improve its industry ranking and become a top player by 2026, despite regulatory challenges [19][20] - The company expects stable operations in the coming quarters, with support from Alibaba to boost revenue [25] - Upcoming game releases include a hybrid pet game and "Dynasty Warriors 8," with a focus on overseas distribution [27][28] Additional Insights - The gaming companionship market has three main demands: team formation, leveling assistance, and emotional support [15][16] - Modern social needs are diverse, with many seeking short-term companionship and shared experiences through the internet [17][18] - The company is focusing on AI social companionship products with diverse character designs to enhance user experience [9][10] Conclusion - ShengTian Network is strategically positioning itself across multiple segments, leveraging AI and gaming to drive future growth while addressing challenges in domestic and international markets [2][3][4][5][8][19][20]

Investment Rating - The report assigns an "Accumulate" rating for the company, marking its first coverage [4][7]. Core Views - The company is focused on building a diversified entertainment ecosystem, leveraging AI to drive social growth [4]. - The company has shown a strong recovery trend in its performance, with a significant increase in revenue and net profit in the first quarter of 2025 [6]. - The company is well-positioned in the digital entertainment landscape, with a robust IP operation and a strong pipeline of new products [6][9]. Summary by Sections Company Overview - The company, Hubei Shengtian Network Technology Co., Ltd., was established in 2009 and is a leading digital entertainment platform in China, focusing on a "platform-content-service" integrated operation system [14][19]. - The company has a diverse product matrix that includes cloud gaming, esports hotels, and game operations, supported by a strong IP portfolio [20][24]. IP Operation Business - The company has a solid foundation in the game IP market, with a significant portion of revenue coming from IP products [40]. - The company has established long-term partnerships with major game manufacturers, enhancing its IP operation capabilities [45][50]. Game Development and Publishing - The company has made significant strides in self-developed and independent games, with successful titles like "Star Wings" and "True Three Kingdoms" [54][57]. - The independent game studio, Paras Games, has produced high-quality content, establishing itself as a benchmark in the industry [57]. AI Integration - The company launched its AI platform, VRACE, which integrates various AI technologies to enhance gaming and social experiences [61]. - The AI platform aims to provide intelligent companionship services, significantly improving user engagement on social platforms [61].

Group 1: Company Performance and Financials - In Q1 2025, the company achieved a revenue of 315 million CNY, representing a year-on-year growth of 24.16% [12] - The net profit attributable to shareholders was 25.43 million CNY, showing a significant increase of 78.56% year-on-year [12] Group 2: Game Development and International Expansion - The company is focusing on overseas expansion in both social and gaming sectors, with key products like "Star Wings" being launched in Japan, Korea, and Southeast Asia [3][5] - "Star Wings" achieved significant success in Japan, ranking second on both Google Play and App Store in its first month, and contributing over 60% to the company's revenue from games in Japan by 2025 [3][5] Group 3: AI and Technology Integration - The company is leveraging its VRACE AI platform to enhance game and social experiences, exploring applications in virtual companionship, content generation, and player behavior analysis [4][15] - The AI-driven social app "Give Mai" integrates multi-modal AI technologies, achieving breakthroughs in emotional analysis and voice recognition [16] Group 4: Strategic Partnerships and IP Development - The company is deepening collaborations with international IP partners like Koei Tecmo to extend the lifecycle of core IPs such as "Three Kingdoms" and "Dynasty Warriors" [3][10] - A partnership with "Koto's Frame Arms Girl" has been established to enhance the IP attributes of "Star Wings" through character and item collaborations [7][8] Group 5: Future Goals and Market Strategy - For 2025, the company aims to drive growth through AI innovations, focusing on content creation and expanding into new entertainment scenarios [9][10] - The company plans to explore acquisition opportunities in gaming, social, AI applications, and AR/VR sectors to strengthen its market position [10]

Summary of ShengTian Network Conference Call Company Overview - ShengTian Network is expected to see continued improvement in performance during Q2 and Q3 of 2025, benefiting from previously accounted game projects, and is currently in a light operational state [2][4]. Financial Position - The company holds approximately 1 billion yuan in cash, indicating potential for mergers and acquisitions to further expand its business and enhance market competitiveness [2][4]. AI Application Developments - ShengTian Network has made strides in AI applications, with a product named "GeiMai" generating monthly revenue of approximately 3-4 million yuan. The company plans to launch an AI companion product during the summer, targeting overseas markets with expectations of reaching monthly revenues in the tens of millions [2][5]. - The company intends to add AI virtual character features, such as an astrologer role, to its domestic version to attract younger female users and increase user engagement [2][5]. Key Game Products and Market Performance - Important game products include "Three Kingdoms Strategy Edition" and "Heart's Wings." The monthly revenue for "Three Kingdoms Strategy Edition" remains stable, while "Heart's Wings" plans to enter the South Korean and Southeast Asian markets to mitigate potential declines in the Japanese market [2][6][7]. - A new fighting game developed by the "Heart's Wings" team is expected to undergo testing during the summer, having faced delays due to strict Japanese IP review processes [2][7]. Profit Forecast and Valuation Outlook - The profit forecast for ShengTian Network in 2025 is projected to be between 100 million to 150 million yuan. The company is expected to shift from a gaming-focused entity to one that emphasizes AI applications, which typically have higher valuation levels, leading to a positive outlook for future development [2][8].