据《经济日报》报道，从丑萌潮玩LABUBU强势出圈、造型软萌的手工捏捏即时解压，到火热"苏超"演绎"草根"传奇、《疯狂动物城2》联名周边热销…… 盘点2025年消费市场，情绪价值体现得淋漓尽致。一个活灵活现的小物件，一场激情四射的球赛或演唱会，一次陪游陪爬，都可被当作"精神快充"。主 打"让自己开心"的情绪消费渐成新趋势，持续激发内需潜力，展现强大国内市场的澎湃动能。 视觉中国 供图 （来源：中国旅游报） 转自：中国旅游报 ...

情绪消费的兴起，既有互联网和社交媒体的普及，以及企业营销策略的推动，更是消费差异化、细分化 的结果。受收入水平、年龄差异、受教育程度、家庭结构等各方面因素影响，消费呈现差异化特点。同 时，消费在被生活方式重新定义。在快节奏的现代社会，人们需要找到释放压力的出口、缓解焦虑的良 方、增进交往的媒介。物美价廉之外，具有体验感、情绪价值的消费成为一种品质追求：既要"性价 比"，也要"情价比"。 为心情买单，让热爱出圈。情绪消费与体验消费一脉相承，具有"返观内照"的特点，均超越了商品传统 功能需求，转而追求情感与自我实现的"小确幸"。一份关于2025年"Z世代"情绪消费的报告显示，情绪 消费以"Z世代"为核心主力，超九成年轻人认可情绪价值，44.8%的年轻人关注"品质升级"。由此可见， 年轻人的情绪消费并非盲目悦己，而是在情感驱动下追求更优的体验感。 小确幸里有大市场。情绪消费不再是年轻人的专属，从"小众所需"演变成"主流刚需"，情绪消费呈现巨 大市场潜力。据统计，2024年中国情绪经济市场规模已达2.3万亿元，预计2029年将突破4.5万亿元。情 绪消费承载着人们对美好生活的向往，期待更多优质消费品和服务供给，成为激 ...

Core Insights - The popularity of "Zootopia 2" is expanding beyond cinemas into the consumer market, with a box office exceeding 2.08 billion yuan within a week of release, setting records for single-day box office in China [1] - The film has received positive reviews, currently holding a Douban score of 8.5, and is projected to surpass 4 billion yuan in total box office revenue [1] Group 1: Consumer Brand Collaborations - Over 60 consumer brands have partnered with the "Zootopia 2" IP, spanning various sectors including dairy beverages, apparel, and trendy toys, leading to a surge in demand for co-branded products [2] - Notable brands like Pop Mart, Miniso, and 52TOYS have launched co-branded products, with some items like the "Zootopia 2" blind boxes selling out quickly and experiencing significant price premiums on third-party platforms [2][4] - Miniso has integrated its brand into the film's storyline, leveraging Disney's IP for global exposure, and reported a total revenue of 15.19 billion yuan in the first three quarters of the year, with overseas revenue accounting for nearly 40% [4] Group 2: Market Impact and Trends - The success of "Zootopia 2" is anticipated due to its established fan base and Disney's reliable collaboration model, with brands like Starbucks and Luckin Coffee launching related products ahead of the film's release [4] - The film's popularity has also positively impacted unrelated brands, such as DQ Ice Cream, which saw increased sales due to a social media trend linking their product to the film's themes [6] - The "Zootopia" theme park at Shanghai Disneyland has maintained high engagement since its opening in 2023, indicating the potential for sustained interest in the IP through both online and offline channels [8]