每天中午12点到晚上8点，一辆公交车往返于杭州城西紫荆天街和三墩镇之间。单程票价2元，每半小时一班。 车门一开，车厢很快会被塞满。乘客多是二十岁出头的女生，背包上挂着写有"后陡门58号"的蓝色行李牌，或背着透明的"痛包"（粉丝用于展示偶像IP周 边的透明塑料包），里面摆着小卡、吧唧（徽章）。 她们是"十个勤天"的粉丝，自称"禾伙人"。这趟旅程对很多人来说并不轻松：得先乘坐高铁或飞机抵达杭州，换乘地铁到达古墩路地铁站，再挤上这辆大 巴。几小时的狂欢后，又要循着原路，回到江浙沪乃至全国各地的写字楼或大学宿舍里。 这群女生的目的地，是一片普通得不能再普通的郊区农田。官方名称叫"种地星球"，粉丝也喊它"地士尼"。 这是综艺节目《种地吧》录制地点，也是粉丝们的精神耶路撒冷。 人群中偶尔混杂着带孩子或宠物的家庭——有人住在附近，知道这里有风景不错的稻田、有市集，仅此而已。他们并不知道，自己闯入的是一个为粉丝设 计的"精神领地"。他们看不懂痛包，也无法理解为什么有人要在没有人出现的宿舍围墙外蹲点，连续拍上半小时。 但粉丝懂。 今年双11，因一档综艺而出名的10个年轻男生，凑成了一个名为"十个勤天"的组合，他们的周边不仅被粉 ...

Core Points - The "Beijing Spring Swallow Award" is the only government-led comprehensive award for broadcasting and film in Beijing, approved by the Beijing Municipal Committee and Government [1] - The award's logo features a swallow, symbolizing the vitality of artistic creation and the spirit of innovation in Beijing's audio-visual industry [1] Group 1: Award Overview - The award aims to recognize and promote high-quality works in the broadcasting and film industry, emphasizing the importance of "精品" (high-quality) creations [1] - The event included a sharing session with three chapters: "Policy Empowerment," "Ecological Cultivation," and "Quality Output," summarizing the creative experiences of outstanding works [1] Group 2: Industry Insights - Notable figures from the industry shared insights on various aspects of creation, such as the need for collaboration in comedy and the experiences of documentary creation [1][2] - The integration of "realistic themes + genre dramas" was discussed as a way to push industry exploration, highlighting the importance of emotional engagement in historical dramas [2]

Core Viewpoint - The news discusses the potential addition of new cast members to the popular variety show "Women's Detective Agency," which has sparked resistance among fans who fear it may disrupt the show's established chemistry and narrative continuity [1][2][3]. Group 1: Fan Reactions - Fans have expressed strong opposition to the idea of adding new members, with key cast members like Qi Wei and Li Yitong stating they are unaware of any changes [2][10]. - The resistance stems from a belief that the original cast's chemistry is crucial to the show's success, and any new additions could undermine this dynamic [3][9]. - Fans feel that new members might be seen as opportunists who want to benefit from the show's success without having contributed to its development [7][10]. Group 2: Show Structure and Narrative - "Women's Detective Agency" is structured as a serialized mystery show, where each episode builds on the previous ones, creating a cohesive storyline that fans have come to appreciate [3][4]. - The addition of new cast members could disrupt the narrative flow and continuity that has been established over the first two seasons [4][8]. - The show has a unique format that relies on the established relationships and interactions among the original cast, making it challenging for newcomers to integrate seamlessly [8][9]. Group 3: Industry Trends - The trend of adding new cast members to variety shows has become common, especially in the context of cost-cutting measures in the industry [2][10]. - Other shows have faced similar backlash when introducing new members, indicating a broader resistance among fans of ensemble casts [10][11]. - The success of ensemble variety shows has led to the creation of spin-off programs, which often rely heavily on the original cast's chemistry and audience attachment [8][15].

Core Insights - The article discusses the importance of emotional resonance in building urban cultural tourism brands, particularly among young consumers, emphasizing the role of quality IP content in creating lasting commercial value and city influence [1][2] Group 1: Emotional Resonance and IP - The core driving force for contemporary young travelers is "spiritual necessity," highlighting the critical role of emotional resonance in urban cultural tourism brand development [2] - The case study of the show "Planting Land" illustrates how quality IP can serve as an emotional entry point for young users, achieving high ratings and transforming a location into a popular destination [2] Group 2: Innovative Marketing Strategies - The company employs an "open-loop ecosystem" marketing strategy, utilizing a content matrix of long videos, short videos, and live broadcasts to maximize IP value [2] - The "518 Love Day" event, derived from the "Planting Land" series, exemplifies how IP can create commercial value by linking multiple enterprises [2] Group 3: IP as a City Brand - Quality IP can act as a "city business card," telling urban stories and serving as a "traffic password" for effective communication [2] - The company aims to achieve long-term retention of audience engagement through new business formats like offline parks and immersive theaters [2] Group 4: Advertising Innovations - The company has launched an upgraded advertising platform called "Qiju," which integrates brand and performance advertising to enhance the efficiency of quality traffic monetization [3] - Innovative technologies such as AI-driven content integration are being utilized to improve advertising effectiveness and user experience [3] Group 5: Strategic Planning in Content Marketing - The company is focused on a "long + short" content ecosystem, maintaining its core strength in long videos while expanding into short-form content to meet diverse consumer needs [5] - The strategy includes breaking down IP into various formats and leveraging different media channels for rapid content iteration and user interaction [5]