中新网哈尔滨12月22日电 (记者 刘锡菊)近日，2026年中央大街创意灯饰景观全面呈现，打造了一座没 有屋顶的"光影艺术殿堂"，游客可在冰雪世界中邂逅欧陆风情的浪漫。 央大街创意灯饰景观全面呈现。赵宇航 摄 据悉，本次灯饰景观秉承"冰雪迎宾、瑞马迎新"的设计主题，以冰雪童话、智慧光影、生肖祈福与盛世 迎新为设计要素，通过动态光影及程控技术塑造灵动的光影效果，展现地域文化、中国传统文化与现代 科技三者碰撞的火花。 "太漂亮了，仿佛进入了童话世界。"22日晚，几名游客在灯饰下自拍，定格飞马奔腾、振翅、颔首的鲜 活瞬间。 2026年中 游客在灯 饰下自拍，定格飞马奔腾、振翅、颔首的鲜活瞬间。赵宇航 摄 此外，多处依托中央大街现有环境的浪漫灯饰改造，为老街增添色彩，为游客带来寻宝般的游览体验。 《生长烟花》树，灯光从树干向上生长至树冠处似烟花绽放，形成与树木相辅相成的梦幻效果；《七彩 悬浮》树，环状七彩光晕环绕树冠，星光灯珠悬于其上，打造激发行人好奇心的奇幻场景；《马上鸿 运》树文字灯牌点亮中央大街中段，不同的"马"字主题成语、俗语悬挂枝头，吸引游客驻足，带来雅俗 共赏的游览体验…… 运》树文字灯牌点亮中央大街中段 ...

Core Insights - The development of digital IP is a crucial driving force for the growth of urban cultural tourism [1][2] - The success of the animated film "Nezha 2" with a box office of 15 billion yuan has led to a total sales of derivative products exceeding 100 billion yuan, contributing over 200 billion yuan to GDP [1] - The current urban cultural tourism faces issues of homogenization and lack of deep cultural exploration, which can be addressed through the creation of distinctive IP symbols [1][2] Company and Industry Summary - The company specializes in creating CG special effects for major films and emphasizes the importance of digital IP in urban cultural tourism [1][2] - The operational logic for developing digital IP involves systematically analyzing cultural symbols, industry characteristics, and the spiritual core of cities to create differentiated themes [2] - The company utilizes AI technology to enhance the efficiency and speed of IP creation, breaking traditional stereotypes associated with urban IP [2] - The example of the "Orange Dragon" IP from the Miao Autonomous County of Mayang illustrates successful marketing strategies and commercialization through various channels, achieving significant sales [4] - The company recognizes the potential of the Greater Bay Area for cultural industry development due to its vibrant commercial environment and strong manufacturing capabilities [4] - Future support for the cultural industry should focus on talent development and co-creation mechanisms to foster original content and cultivate management talent [5]

Core Viewpoint - The article discusses the rise of the entertainment group "Ten Kintian" and its innovative business model that combines fan culture with commercial success, drawing parallels to Disney's operational strategies [1][3][8]. Group 1: Fan Engagement and Economic Impact - The "Ten Kintian" group has successfully leveraged fan engagement, with their merchandise ranking high on sales platforms like Tmall, indicating strong consumer interest and purchasing power [3][8]. - The group's flagship store on Tmall reportedly generates over 3.5 million in monthly revenue from top-selling items, with an estimated annual revenue of around 50 million from clothing alone [8]. - The "Zhongdi Xingqiu" (Planting Star Planet) serves as a physical space for fans, enhancing their emotional connection to the brand and providing a unique experience that traditional theme parks cannot offer [12][13]. Group 2: Business Model and Strategy - The operational strategy of "Ten Kintian" mirrors Disney's model, focusing on content-driven emotional engagement that translates into consumer spending through merchandise and experiences [9][10]. - The group has created a continuous content matrix, including main and derivative shows, live events, and social media engagement, to maintain high fan loyalty and interaction [19][20]. - The physical space "Zhongdi Xingqiu" represents a successful integration of online and offline experiences, showcasing a sustainable model for urban tourism and community engagement [21][22]. Group 3: Community and Cultural Significance - The article highlights the importance of community in the success of "Ten Kintian," where fans are not just consumers but active participants in the brand's ecosystem, enhancing its cultural relevance [23]. - The collaboration between the entertainment group, fan communities, and local government has transformed a simple agricultural area into a vibrant cultural and commercial hub, demonstrating the potential of fan-driven economic models [22][23]. - The group's ability to create a living IP that evolves with its audience sets it apart from other brands, ensuring ongoing relevance and engagement [14][19].

Core Insights - The article highlights the unexpected rise to fame of a street vendor known as "Chicken Chop Brother" during the National Day holiday in China, where his 6 yuan chicken chop became a viral sensation, attracting long queues and significant media attention [1][4][8]. Group 1: Popularity and Impact - The "Chicken Chop Brother" gained immense popularity, with his related topics trending on major platforms nine times during the holiday, showcasing a peak of four entries on the same day [1][3]. - His live streaming sessions attracted over 14 million viewers on the first day of the holiday, with average daily views ranging from 7 million to 8 million thereafter [5][7]. - The phenomenon not only boosted his personal brand but also significantly increased sales for nearby vendors, with chicken chop-related orders on Douyin increasing by 56% year-on-year [7][8]. Group 2: Business Model and Strategy - The vendor's success is attributed to his unique service approach, providing high emotional value and customer interaction, which has been described as offering 60 yuan worth of emotional value for a 6 yuan chicken chop [11]. - He has maintained a strong commitment to quality and customer service, refusing to expand his business through franchising or to compromise on his principles despite the surge in popularity [12][16]. - The local government has recognized his influence, appointing him as a cultural tourism ambassador and integrating him into official promotional efforts [9][20]. Group 3: Challenges and Future Outlook - Despite the success, there are concerns about sustainability, as the vendor faces challenges such as fatigue from long working hours and the potential for over-commercialization of his brand [13][15]. - The article draws parallels with other viral street vendors, emphasizing the need for ongoing engagement and emotional connection with customers to maintain popularity [17][19]. - The local tourism sector is working to capitalize on this surge in interest, implementing measures to enhance visitor experience and ensure that the momentum does not fade post-holiday [20][21].