当地时间5月9日晚，《卧虎藏龙》上映25周年庆祝活动在美国洛杉矶举行。图为电影放映前，知名导演 李安、演员章子怡对话美国电影艺术与科学学院主席杨燕子(Janet Yang)。 中新社记者 张朔 摄 中新社洛杉矶5月10日电 (记者 张朔)《卧虎藏龙》上映25周年庆祝活动当地时间9日在美国洛杉矶 举行，知名导演李安、演员章子怡对话美国电影艺术与科学学院主席杨燕子(Janet Yang)。 9日晚，可容纳约千名观众的美国电影艺术与科学学院博物馆大卫·格芬影院几乎座无虚席。电影放 映前，《卧虎藏龙》导演李安、女主角章子怡和杨燕子举行对话会，畅谈这部武侠电影的幕后故事与不 凡成就。对话会及随后电影重映期间，全场观众多次报以掌声。 此次活动是好莱坞"挂灯笼：华语电影庆典"的重头戏。为庆祝一年一度的美国亚太裔传统月，美国 电影艺术与科学学院博物馆4月10日至5月24日展映10部华语影片。 除了曾在第73届奥斯卡奖颁奖典礼上夺得最佳外语片、最佳艺术指导、最佳摄影和最佳原创配乐4 项大奖的《卧虎藏龙》，"挂灯笼：华语电影庆典"还将重映同为李安执导的《色，戒》、张艺谋执导的 《大红灯笼高高挂》《菊豆》《十面埋伏》《英雄》、陈凯 ...

4月19日至4月29日，《哪吒2》连续11天再次登上了单日票房冠军的宝座。 虽然《哪吒2》依靠自身实力，的确还能闯进单日票房前三的位置，但是公映三个月之后还能占据单日票房冠军还是太夸张了。实际上，这是因为一些在 春节期间被发现存在偷票房行为的电影院目前正在"补票房"。但是因为一些技术问题，在1、2月偷的票房，只能在4月大盘票房上进行打补丁，这也让4月 大盘最终没有跌破10亿大关。 而这次主要是由于部分影院通过收取"影厅服务费"来侵占分账票房，被相关部门通过大数据分析所发现，只有乖乖吐出来。 什么是"影厅服务费"？ 中国电影发行放映协会、中国电影制片人协会2015年印发的《电影票务营销 销售规范》第8条，明确了"影厅服务费"概念，特殊屏包括4D厅、VIP厅等在经过双方合同沟通后可以收取该费用。但是和网络购票平台收取的"线上服务 费"不同，该服务费不计入"综合票房"和"分账票房"。 自2024年下旬相关政策开始收紧，各地要求电影院严格按照规定收取"影厅服务费"。然而今年春节期间很多电影院我行我属，违规设立VIP厅，收取30% 以上服务费，最后在这次国家电影局组织的大清查中露出马脚，不得不乖乖"补票房"。目前观察本 ...

Core Viewpoint - The article discusses the disconnect between promotional activities for films and their actual content, highlighting the ineffectiveness of current marketing strategies that prioritize entertainment over meaningful engagement with the audience [6][20][39]. Group 1: Promotional Activities - The promotional event for the new drama "In the Name of Beauty" featured actors Yao Chen and Jia Jingwen performing a dance unrelated to the show's theme, raising questions about the effectiveness of such marketing strategies [1][6]. - The awkwardness of the performance contrasted sharply with the characters they portray, leading to mixed reactions from the audience, with some finding it amusing while others felt it was forced [2][6]. - This incident is not isolated, as actors have previously expressed discomfort with being required to engage in similar promotional antics that detract from genuine audience interaction [3][4]. Group 2: Marketing Trends - The article identifies a trend where promotional events have devolved into superficial entertainment rather than substantive discussions about the film's content, resulting in a lack of meaningful audience engagement [9][20]. - Various types of promotional chaos are categorized, including forced performances, influencer interactions, and fan meet-and-greets, which often bear little relevance to the films being promoted [10][15][18]. - The commercialization of promotional events has led to a focus on generating viral content for social media rather than fostering authentic conversations about the films [32][33]. Group 3: Audience Engagement - The decline in valuable exchanges during promotional events has been noted, with audiences increasingly disengaged from the content and more focused on entertainment gimmicks [8][21]. - The article emphasizes the importance of returning to meaningful discussions about film content to rekindle audience interest and drive ticket sales [39][40]. - Successful films in recent years have managed to connect their content with broader social issues, demonstrating that engaging narratives can still attract audiences despite the current marketing chaos [34][38].