洞见 （ DJ00123987 ） —— 不一样的观点，不一样的故事， 3000 万人订阅的微信大号。点击标题下 蓝字 " 洞见 " 关注，我们将为您提供有价值、有意思的延伸阅读。 作者： 竹西 来源：每晚一卷书 （ID: JYXZ89896） 贫穷不仅是经济问题，更是心态问题。 ♬ 点上方播放按钮可收听洞见主播亚楠 朗读音频 2019年，诺贝尔经济学奖史无前例地颁给了一对"夫妻档"。 颁奖词里写道："他们同心协力，为人们摆脱贫困提供了有效方法。" 在此之前，这对夫妻曾花15年时间，深入走访五大洲多个地区，并把研究所得，整理成一本 书。 此书被《华尔街日报》称为"非凡之作"，全球性刊物《金融时报》更是盛赞它"为脱贫开辟了 新道路"。 这本书，就是《贫穷的本质》，而这对夫妻，就是班纳吉和迪弗洛教授。 在书里，夫妻俩指出，很多人之所以穷，是因为掉入了一个又一个的"贫穷陷阱"中。 因循守旧的人 书里，两位作者提到了自己走访过程中，发现的一个奇怪现象。 在一些贫困地区，政府明明大力推广高产量作物，可农民们却置若罔闻，依然耕种着低产量的 庄稼。 为什么？ 因为这些农民太担心种植新作物失败了。 他们为了规避风险，宁愿耕种 ...

Core Viewpoint - The article highlights the annual Double Eleven shopping festival, emphasizing the opportunity for consumers to purchase books at discounted prices, particularly in the investment and finance category [1][2]. Discount Benefits - The company has prepared special purchasing benefits for the Double Eleven event, including a discount of 120 yuan for purchases over 300 yuan, with coupons available on the product page [5]. - The promotional period is from November 9, 2025, at 20:00 to November 11, 2025, at 24:00 [5]. Selected Books for Investment and Finance - The company has selected six notable investment and finance books for this promotion, including: 1. **"Active Fund Investment Guide"** - A comprehensive introduction to active funds, covering what they are, how to buy and sell them, and investment strategies [11]. 2. **"Index Fund Investment Guide"** - Suitable for beginners, this book discusses 256 mainstream index funds in China and provides investment strategies for ordinary investors [13][14]. 3. **"Ten Years to Financial Freedom through Regular Investment"** - This book details the concept of regular investment, making it ideal for working professionals with steady cash flow [17]. 4. **"Long-Term Stock Market Secrets"** - A globally bestselling book updated with nearly 30 years of new data, emphasizing that stocks are the best long-term wealth accumulation method [19][20]. 5. **"Trillion Index"** - A narrative on the history of index funds, featuring stories of investment masters and industry elites [25]. 6. **"Patient Capital"** - This book illustrates the journeys of long-term investment pioneers, providing insights into managing family assets [26][27]. Additional Recommendations - The article also mentions various other financial and investment-related books, categorized into different themes such as professional investment, wealth thinking, and workplace improvement, providing a comprehensive reading list for interested individuals [49][75][80].

Core Viewpoint - The article emphasizes the importance of relying on books and knowledge rather than on others' advice for wealth accumulation, suggesting that reading is a more reliable path to financial success [4][6][37]. Group 1: The Dangers of Blind Trust - Many individuals fall into financial traps by trusting friends or acquaintances' investment advice, leading to significant losses [5][10]. - A case study of an individual named "Old Zhang" illustrates the risks of leveraging personal assets based on unreliable recommendations, resulting in substantial debt after a market crash [12][14]. Group 2: The Value of Reading - Research indicates that 88% of billionaires read at least 30 minutes daily, highlighting reading as a key habit for success [16]. - Notable investors like Warren Buffett attribute their success to extensive reading, which broadens their knowledge and enhances decision-making capabilities [17][19]. Group 3: Recommended Reading for Wealth Building - The article suggests various books that can enhance time management and cognitive skills, such as "The 7 Habits of Highly Effective People" and "The Pomodoro Technique Illustrated" [23][26]. - It also recommends books focused on cognitive awakening and financial literacy, including "The Essence of Poverty" and "Rich Dad Poor Dad," which provide insights into wealth-building mindsets [30][32].

Core Viewpoint - The article highlights the annual 618 shopping festival, emphasizing the opportunity for consumers to purchase books at discounted prices, particularly in the investment and finance category [1][2]. Summary by Sections Promotional Offers - The company offers limited-time discounts on investment-related books during the 618 event, with discounts starting at 50% and additional coupon stacking available, allowing for a maximum discount of 130 on purchases over 300 [4]. Featured Books - The promotional book list includes six notable titles: 1. "The Active Fund Investment Guide" 2. "The Index Fund Investment Guide" 3. "Ten Years to Financial Freedom through Regular Investment" 4. "The Long-Term Stock Market Secret" 5. "The Trillion Dollar Index" 6. "Patient Capital" [6][16][20][26][31]. Book Summaries - "The Active Fund Investment Guide" provides a comprehensive introduction to active funds, including how to buy and sell them, aimed at helping readers build their investment systems [9]. - "The Index Fund Investment Guide" is suitable for beginners, detailing 256 mainstream index funds and investment strategies for ordinary investors [12][13]. - "Ten Years to Financial Freedom through Regular Investment" outlines a detailed plan for regular investment, particularly beneficial for salaried individuals with consistent cash flow [16]. - "The Long-Term Stock Market Secret" is a globally recognized investment classic, emphasizing that stocks are the best long-term wealth accumulation method, while also addressing the risks involved [20][21]. - "The Trillion Dollar Index" narrates the history of index funds and features insights from renowned investors, making it an engaging read [26][28]. - "Patient Capital" shares stories of long-term investment pioneers, providing lessons on managing family assets effectively [31][32]. Additional Recommendations - The article also mentions various other investment and finance-related books, including titles focused on financial literacy for children, family financial planning, and classic investment strategies, catering to a wide audience from beginners to seasoned investors [35][39][45][49].