Core Viewpoint - Poverty is not only an economic issue but also a mindset problem, as highlighted by the authors Banerjee and Duflo in their book "Poor Economics" [5][6][7]. Group 1: Poverty Traps - Many individuals remain poor due to falling into various "poverty traps," lacking sufficient awareness and long-term vision, which confines them to a life of poverty [8][9]. - The authors observed that in some impoverished areas, farmers ignore high-yield crops promoted by the government due to fear of failure, opting instead for low-yield traditional crops, which ultimately leads to unstable harvests [13][15][18]. Group 2: Short-sightedness and Risk Aversion - The concept of "poor people's mindset" is introduced, where individuals are resistant to change and new opportunities, leading to missed chances for improvement [22][24]. - In India, shop owners refuse to diversify their products despite poor sales, adhering to traditional methods out of fear of risk, which perpetuates their financial struggles [21][24]. Group 3: Misallocation of Resources - Individuals with high intelligence may fail to accumulate wealth because they focus on short-term gains rather than long-term investments, as illustrated by the story of farmers who exploited an insurance scheme for cattle [30][41]. - The tendency to seek shortcuts and exploit opportunities can lead to a breakdown of trust and loss of potential benefits, as seen in the case of the insurance program that was ultimately shut down due to fraud [41][42]. Group 4: Lack of Long-term Vision - The concept of "tunnel vision" is discussed, where individuals limit their perspective and focus solely on immediate gains, neglecting long-term benefits [46][47]. - Examples from Zambia and Indonesia illustrate how individuals prioritize short-term pleasures over necessary investments, such as healthcare and education, which perpetuates the cycle of poverty [49][50]. Group 5: Resignation and Lack of Hope - The authors emphasize that many poor individuals lack the psychological resilience to change their circumstances, leading to a cycle of despair and stagnation [56][57]. - The narrative of individuals who resign themselves to their fate, such as a farmer who cannot cope with the loss of his camel, highlights the detrimental effects of a defeatist mindset [60][62]. Group 6: Mindset Shift - The authors argue that poverty is often rooted in internal limitations and a lack of cognitive flexibility, rather than external factors [74][75]. - A shift in mindset and the development of skills are essential for breaking free from poverty, as individuals must learn to view opportunities differently and invest in their future [76].

Core Viewpoint - The article highlights the annual Double Eleven shopping festival, emphasizing the opportunity for consumers to purchase books at discounted prices, particularly in the investment and finance category [1][2]. Discount Benefits - The company has prepared special purchasing benefits for the Double Eleven event, including a discount of 120 yuan for purchases over 300 yuan, with coupons available on the product page [5]. - The promotional period is from November 9, 2025, at 20:00 to November 11, 2025, at 24:00 [5]. Selected Books for Investment and Finance - The company has selected six notable investment and finance books for this promotion, including: 1. **"Active Fund Investment Guide"** - A comprehensive introduction to active funds, covering what they are, how to buy and sell them, and investment strategies [11]. 2. **"Index Fund Investment Guide"** - Suitable for beginners, this book discusses 256 mainstream index funds in China and provides investment strategies for ordinary investors [13][14]. 3. **"Ten Years to Financial Freedom through Regular Investment"** - This book details the concept of regular investment, making it ideal for working professionals with steady cash flow [17]. 4. **"Long-Term Stock Market Secrets"** - A globally bestselling book updated with nearly 30 years of new data, emphasizing that stocks are the best long-term wealth accumulation method [19][20]. 5. **"Trillion Index"** - A narrative on the history of index funds, featuring stories of investment masters and industry elites [25]. 6. **"Patient Capital"** - This book illustrates the journeys of long-term investment pioneers, providing insights into managing family assets [26][27]. Additional Recommendations - The article also mentions various other financial and investment-related books, categorized into different themes such as professional investment, wealth thinking, and workplace improvement, providing a comprehensive reading list for interested individuals [49][75][80].

Core Viewpoint - The article emphasizes the importance of relying on books and knowledge rather than on others' advice for wealth accumulation, suggesting that reading is a more reliable path to financial success [4][6][37]. Group 1: The Dangers of Blind Trust - Many individuals fall into financial traps by trusting friends or acquaintances' investment advice, leading to significant losses [5][10]. - A case study of an individual named "Old Zhang" illustrates the risks of leveraging personal assets based on unreliable recommendations, resulting in substantial debt after a market crash [12][14]. Group 2: The Value of Reading - Research indicates that 88% of billionaires read at least 30 minutes daily, highlighting reading as a key habit for success [16]. - Notable investors like Warren Buffett attribute their success to extensive reading, which broadens their knowledge and enhances decision-making capabilities [17][19]. Group 3: Recommended Reading for Wealth Building - The article suggests various books that can enhance time management and cognitive skills, such as "The 7 Habits of Highly Effective People" and "The Pomodoro Technique Illustrated" [23][26]. - It also recommends books focused on cognitive awakening and financial literacy, including "The Essence of Poverty" and "Rich Dad Poor Dad," which provide insights into wealth-building mindsets [30][32].

Core Viewpoint - The article highlights the annual 618 shopping festival, emphasizing the opportunity for consumers to purchase books at discounted prices, particularly in the investment and finance category [1][2]. Summary by Sections Promotional Offers - The company offers limited-time discounts on investment-related books during the 618 event, with discounts starting at 50% and additional coupon stacking available, allowing for a maximum discount of 130 on purchases over 300 [4]. Featured Books - The promotional book list includes six notable titles: 1. "The Active Fund Investment Guide" 2. "The Index Fund Investment Guide" 3. "Ten Years to Financial Freedom through Regular Investment" 4. "The Long-Term Stock Market Secret" 5. "The Trillion Dollar Index" 6. "Patient Capital" [6][16][20][26][31]. Book Summaries - "The Active Fund Investment Guide" provides a comprehensive introduction to active funds, including how to buy and sell them, aimed at helping readers build their investment systems [9]. - "The Index Fund Investment Guide" is suitable for beginners, detailing 256 mainstream index funds and investment strategies for ordinary investors [12][13]. - "Ten Years to Financial Freedom through Regular Investment" outlines a detailed plan for regular investment, particularly beneficial for salaried individuals with consistent cash flow [16]. - "The Long-Term Stock Market Secret" is a globally recognized investment classic, emphasizing that stocks are the best long-term wealth accumulation method, while also addressing the risks involved [20][21]. - "The Trillion Dollar Index" narrates the history of index funds and features insights from renowned investors, making it an engaging read [26][28]. - "Patient Capital" shares stories of long-term investment pioneers, providing lessons on managing family assets effectively [31][32]. Additional Recommendations - The article also mentions various other investment and finance-related books, including titles focused on financial literacy for children, family financial planning, and classic investment strategies, catering to a wide audience from beginners to seasoned investors [35][39][45][49].