Core Viewpoint - The article emphasizes the importance of long-term investment strategies for new investors, highlighting ten key principles that can guide their investment decisions. Group 1: Investment Principles - Use long-term idle funds for investment to avoid impacting normal life [7][10] - The market rises amidst volatility, and even in bull markets, there are fluctuations [11][12][14] - Indices tend to rise over the long term, driven by company earnings growth [16][18] - Significant market gains occur in short bursts, making timing crucial [23][24] - Buy low and sell high, adhering to value investing principles [25][26] - Long-term investing presents continuous opportunities, with multiple market cycles expected [27][30] - Avoid leveraging or short selling to prevent permanent capital loss [31] - Market trends are cyclical, with different sectors leading in various bull markets [32][34] - Maintain a positive mindset regardless of market fluctuations [35] - Patience is the best virtue for investors, focusing on buying during dips and selling during peaks [36]

Core Viewpoint - The article highlights the annual 618 shopping festival, emphasizing the opportunity for consumers to purchase books at discounted prices, particularly in the investment and finance category [1][2]. Summary by Sections Promotional Offers - The company offers limited-time discounts on investment-related books during the 618 event, with discounts starting at 50% and additional coupon stacking available, allowing for a maximum discount of 130 on purchases over 300 [4]. Featured Books - The promotional book list includes six notable titles: 1. "The Active Fund Investment Guide" 2. "The Index Fund Investment Guide" 3. "Ten Years to Financial Freedom through Regular Investment" 4. "The Long-Term Stock Market Secret" 5. "The Trillion Dollar Index" 6. "Patient Capital" [6][16][20][26][31]. Book Summaries - "The Active Fund Investment Guide" provides a comprehensive introduction to active funds, including how to buy and sell them, aimed at helping readers build their investment systems [9]. - "The Index Fund Investment Guide" is suitable for beginners, detailing 256 mainstream index funds and investment strategies for ordinary investors [12][13]. - "Ten Years to Financial Freedom through Regular Investment" outlines a detailed plan for regular investment, particularly beneficial for salaried individuals with consistent cash flow [16]. - "The Long-Term Stock Market Secret" is a globally recognized investment classic, emphasizing that stocks are the best long-term wealth accumulation method, while also addressing the risks involved [20][21]. - "The Trillion Dollar Index" narrates the history of index funds and features insights from renowned investors, making it an engaging read [26][28]. - "Patient Capital" shares stories of long-term investment pioneers, providing lessons on managing family assets effectively [31][32]. Additional Recommendations - The article also mentions various other investment and finance-related books, including titles focused on financial literacy for children, family financial planning, and classic investment strategies, catering to a wide audience from beginners to seasoned investors [35][39][45][49].