转自：北京日报客户端 12月31日 全国上映 t 《 默 杀 》班 底 再 集 结 导 演 柯 汶 利 再 放 茶 招 899 :: 痞客邦 :: 痞客邦 :: 痞客邦 :: 痞客邦 :: 痞客邦 :: 痞客邦 :: 痞客邦 :: 痞客邦 :: 痞客邦 :: 痞客邦 :: 痞客邦 :: 痞客邦 :: 痞客邦 :: 痞客邦 :: 痞客邦 :: 痞客邦 :: 痞客邦 :: 痞客邦 :: 痞客邦 :: 痞客邦 :: ( 2017/02/20 :: ): 痞客邦 : 《误杀》《默杀》后，导演柯汶利带来又一部悬疑电影《匿杀》。该片云集了彭昱畅、张钧甯、黄晓 明、王迅、徐娇、邢佳栋、阿如那、王圣迪等演员，将于12月31日正式上映。 《匿杀》延续了柯汶利前两部电影悬疑和复仇的主题，将匿名连环杀人案与15年前的一起高中生遇害案 联系起来。故事中不仅有权力、金钱、欲望织就的罪恶之网，也有人与人之间情感的慰藉和救赎。 主演彭昱畅透露，他饰演的方天阳在片中有很多精彩的推理桥段，还经历了从胆怯到勇敢的成长蜕变。 饰演方天阳姐姐方正楠的张钧甯则成为影片的动作戏担当，柯汶利这次挖掘了张钧甯身上英姿飒爽的一 面，为她设计了很多高光打斗戏。 ...

Core Insights - The 2025 Guangzhou Film Industry Expo and the inaugural China Film Overseas Promotion Week were successfully held from December 19 to 21, 2025, attracting over 200 film institutions and 500 industry guests from 14 countries and regions [6][8] Group 1: Event Overview - The event was organized by the Guangzhou Municipal Government and the Guangzhou Film Industry Expo Committee, with the China Film Overseas Promotion Week co-hosted by the China World Film Society [7] - The expo highlighted Guangzhou's historical significance in film, being a center for film production since the 1930s, and showcased its current status as a major player in the film industry with a box office of 1.302 billion yuan in 2024, ranking fourth in China [8] Group 2: Industry Developments - The expo facilitated 153 international cooperation projects with an intended transaction value of nearly 6.7 billion yuan, showcasing advancements in virtual production, XR, and AI film technology [8] - The event included the "Vibrant Plan" international investment initiative, which received 711 project submissions from 21 countries, with awards given to projects like "The Tiger in the Mountain" and "My Best Friend's Wedding" [10][11] Group 3: International Collaboration - The international film project promotion session featured 15 cross-border projects, including co-productions between China and countries like Iran and Kazakhstan, emphasizing the cultural dialogue fostered through film [9][11] - The event also served as a platform for countries like Cambodia and Nepal to promote their film industries, with Cambodia noting that over 10% of its annual film releases are Chinese films [9][10] Group 4: Cultural Exchange and Historical Reflection - The "Light and Shadow Carry Chinese Feelings" event commemorated the 80th anniversary of the victory in the Anti-Japanese War, featuring classic anti-fascist films from Russia, highlighting the historical ties between China and Russia [12][13] - The event underscored the importance of film as a medium for cultural exchange and historical remembrance, with discussions on the role of filmmakers in conveying authentic narratives [13]

Group 1 - The core issue in the film marketing industry is the lack of creativity and effective strategies, leading to ineffective promotional campaigns that fail to resonate with audiences [1][9][19] - Traditional film marketing companies have faced significant challenges due to talent loss during the pandemic, resulting in a shift towards short video marketing while struggling with limited budgets [4][5][26] - The current marketing landscape is characterized by a decline in the effectiveness of traditional promotional strategies, as they increasingly detach from the film content itself [9][10][27] Group 2 - The rise of short video marketing has created a competitive environment where established companies dominate, while smaller firms struggle due to lower conversion rates from views to box office sales [7][21] - The audience's perception of film marketing has shifted negatively, with many feeling deceived by misleading promotional tactics, leading to a general distrust of marketing efforts [23][24][32] - There is a pressing need for the film marketing industry to return to content-driven strategies, focusing on multi-dimensional promotion to attract the right audience and enhance word-of-mouth [27][32][33]

Core Viewpoint - Alibaba Pictures reported a revenue of 6.702 billion yuan for the fiscal year 2024/25, marking a 33% year-on-year increase, with adjusted EBITA reaching 809 million yuan, up 61% year-on-year, showcasing strong growth and resilience in a challenging film market [1] Group 1: Film Business - The company maintains high-quality content output while enhancing its production capabilities and localizing strategies to capture box office market share [1] - Notable film releases include "Catching Dolls," "Silent Kill," and "Fengshen Part II," contributing to significant box office success, particularly for imported films like "What Kind of Person Do You Want to Be" and "Grandma's Grandson" [1] - The strategic focus includes strengthening promotional advantages and leveraging technology to accelerate industry modernization, with investments in virtual filming and AI analytics to reduce costs and enhance efficiency [3] Group 2: Performance and Technology in Live Events - Damai, Alibaba's ticketing platform, continues to lead the market with a GMV that has seen high growth for two consecutive years, supported by a user base of 316 million "want to see" users [4] - The platform has developed a comprehensive content ecosystem, investing in over 120 IPs across various entertainment sectors, enhancing its market adaptability and competitive edge [5] - Technological advancements have improved user experience and operational efficiency, enabling the platform to handle high traffic during peak demand [5] Group 3: IP Derivatives and Series - The IP derivatives business has shown rapid growth, with a significant increase in retail sales of licensed IP products, leading to a revenue increase of over 90% for Alibaba Fish [8] - The company has a rich IP matrix, including partnerships with top global IPs, indicating substantial potential for future growth in the IP derivatives market [8] - The series business is progressing steadily, with new high-quality productions being launched, further solidifying the content ecosystem [8] Group 4: Long-term Development Strategy - Alibaba Pictures' growth is attributed to a decade-long systematic approach, evolving from its initial film business in 2014 to a multi-engine development model after acquiring Damai in 2023 [9] - This strategic evolution has provided the company with stability and growth potential, positioning it for continued operational success and long-term investment appeal [9]