制图:朱林(即梦AI生成) 扫码看专题 春节即将来临，消费市场持续升温，广货借势不断"开挂"出圈。连日来，"广货行天下"春季行动持续刷 屏线上线下，一批批广东好物带着烟火气与科技感，成为消费市场的"流量担当"。 从家喻户晓的广州年花到引领潮流的新国漫，从硬核智造的工业产品到不断创新的广州生物医药，"广 货"早已成为中国货中的一块"金字招牌"。 每一款"爆款"广货的背后，都有着丰富的创新创业故事，深刻的产业范式变革。广货全球圈粉的秘笈是 什么?本期主播说，南都5位一线采编人员为您追光而行，逐个拆解。 徐劲聪 创新力强、品质有口皆碑 粤产无人机畅销欧美市场 比如一家在广州做无人机任务载荷产品的企业成至智能，2023年成功入选"小巨人"企业，如今已发展成 为广州低空经济的代表性企业之一，产品热销全球50+国家及地区。 成至智能开发各类可以挂载在无人机上的装备:无人机云台灯可以在山区黑夜里应急救援时提供宝贵的 大范围照明，机载多功能广播系统可以指挥交通、引导人流，甚至于用无人机解决高楼火情，也是企业 的研发方向。 我对这家企业一开始感兴趣的地方是:一家当时规模还不大的公司，却深入参与了不少重要的应急救援 工作。在采访 ...

Core Viewpoint - The film "Day Hanging in the Sky" directed by Cai Shangjun highlights the evolving representation of female characters in Chinese cinema, particularly through the lens of the lead actress Xin Zhilei, who won the Best Actress award at the Venice Film Festival, thus enhancing the visibility of Asian faces in the international film scene [1][17]. Summary by Sections Film Narrative and Character Dynamics - The plot revolves around the complex relationship between the main characters Meiyun and Baoshu, exploring themes of guilt, redemption, and the struggle for a new life after past mistakes [2][4]. - The film's narrative structure reflects a shift in the portrayal of female characters, moving away from traditional victim roles to more nuanced representations that challenge audience sympathies [17][26]. Influence of Noir and Localized Themes - The film draws inspiration from Film Noir, incorporating elements such as a fallen detective and a femme fatale, while localizing these themes within the context of a Northeast Chinese city [3][7]. - The character of Wu Zhizhen, portrayed by Gwei Lun-mei, is depicted with complexity, showcasing the duality of victimhood and moral ambiguity, which contrasts with typical Hollywood portrayals of female criminals [3][4]. Evolution of Female Representation - The evolution of female characters in contemporary Chinese cinema is marked by a departure from the "good woman" archetype, as seen in the works of directors from the "sixth generation" and beyond, reflecting broader societal changes [11][12]. - The film's narrative strategy emphasizes the internal struggles of female characters, often portraying them as victims of their circumstances rather than active agents, which raises questions about their moral standing and audience empathy [17][26]. Cultural Context and Historical Reflection - The film serves as a commentary on the historical and cultural context of modern China, using the personal struggles of its characters to reflect on broader themes of modernization and societal expectations [6][11]. - The narrative invites viewers to engage with the complexities of time and memory, as characters grapple with their past decisions and the consequences that shape their futures [19][27].

Core Insights - In 2025, Guangdong's film industry has transformed into a vibrant "creative source" and "incubator," driven by policies and market dynamics, establishing itself as China's leading film market and showcasing unique regional characteristics [1] Policy Initiatives - The "Film 15" and "Animation 15" policy packages were launched in May 2025, injecting significant support into Guangdong's film industry, resulting in 35 new creative film companies and approximately 300 active film production companies [2] - Guangdong recorded 313 film registrations in 2025, ranking second nationally, with around 1.6 billion yuan allocated in funding to support 55 films, enhancing the quality of productions [2] - A comprehensive upgrade of the industry service system was achieved with the establishment of a provincial public service platform, facilitating smooth filming for over 100 film crews across various locations in Guangdong [2] Box Office Performance - In 2025, 38 films produced in Guangdong were released nationwide, featuring diverse themes and styles, with notable successes in animation and realistic genres, such as "The Lychee of Chang'an" and "The Encounter" [3] - The film "Day Hanging in the Sky," produced in Guangdong, made history by being nominated for the main competition at the 82nd Venice International Film Festival, with actress Xin Zhilei winning Best Actress [3] Awards and Recognition - Guangdong films received multiple nominations and awards at prestigious domestic awards such as the Huabiao Awards and Golden Rooster Awards, supported by promotional initiatives including 12 film promotion events and script workshops throughout the year [4] Market Innovations - Guangdong developed a "Film+" ecosystem, integrating film with various aspects of daily life, including shopping and tourism, leading to significant public engagement and participation in related activities [5] - A total of 3.8 million yuan in viewing subsidies was distributed to audiences, alongside over 230,000 rural public screenings benefiting approximately 14 million people [5] International Engagement - Guangdong's film industry made significant strides internationally, with 58 local institutions participating in the Hong Kong International Film and Television Fair, promoting 120 works and securing over 70 collaboration agreements [6] - The Guangdong animation sector showcased its talents at the Annecy International Animation Film Festival, with notable entries like "Falling into Dust" gaining global attention [6] Cultural Exchange and Community Impact - The "Guangdong Art Film Festival" featured 24 films, achieving an average attendance rate of 78.3%, fostering cultural dialogue and engagement within the community [7] - The "Micro Short Drama + Agriculture" initiative in Gaozhou attracted nearly 200 film crews, producing over 80 short films that integrated local cultural elements, significantly boosting local tourism and economy [8]

Core Insights - The 2025 Guangzhou Film Industry Expo and the inaugural China Film Overseas Promotion Week were successfully held from December 19 to 21, 2025, attracting over 200 film institutions and 500 industry guests from 14 countries and regions [6][8] Group 1: Event Overview - The event was organized by the Guangzhou Municipal Government and the Guangzhou Film Industry Expo Committee, with the China Film Overseas Promotion Week co-hosted by the China World Film Society [7] - The expo highlighted Guangzhou's historical significance in film, being a center for film production since the 1930s, and showcased its current status as a major player in the film industry with a box office of 1.302 billion yuan in 2024, ranking fourth in China [8] Group 2: Industry Developments - The expo facilitated 153 international cooperation projects with an intended transaction value of nearly 6.7 billion yuan, showcasing advancements in virtual production, XR, and AI film technology [8] - The event included the "Vibrant Plan" international investment initiative, which received 711 project submissions from 21 countries, with awards given to projects like "The Tiger in the Mountain" and "My Best Friend's Wedding" [10][11] Group 3: International Collaboration - The international film project promotion session featured 15 cross-border projects, including co-productions between China and countries like Iran and Kazakhstan, emphasizing the cultural dialogue fostered through film [9][11] - The event also served as a platform for countries like Cambodia and Nepal to promote their film industries, with Cambodia noting that over 10% of its annual film releases are Chinese films [9][10] Group 4: Cultural Exchange and Historical Reflection - The "Light and Shadow Carry Chinese Feelings" event commemorated the 80th anniversary of the victory in the Anti-Japanese War, featuring classic anti-fascist films from Russia, highlighting the historical ties between China and Russia [12][13] - The event underscored the importance of film as a medium for cultural exchange and historical remembrance, with discussions on the role of filmmakers in conveying authentic narratives [13]

Core Viewpoint - The article highlights the contrasting recognition and box office performance of two films, "Nezha 2" and "Towards the Light Blossoms," emphasizing the importance of artistic quality and social value over mere box office success in film awards [3][4]. Group 1: Awards and Recognition - "Nezha 2" won the "Best Film" award, while Huang Zhizhong received the "Best Actor" award for "Towards the Light Blossoms," which also earned him the "Most Promising Director" award, making it one of the biggest winners of the event [3]. - "Towards the Light Blossoms" is noted for being the first Chinese film focusing on youth mental health, receiving significant attention and support from celebrities on social media during its release [4][5]. Group 2: Box Office Performance - "Nezha 2" achieved a remarkable box office of 15.44 billion yuan, contributing significantly to the annual box office exceeding 50 billion yuan, while "Towards the Light Blossoms" had a modest box office of 4.91 million yuan, highlighting the disparity in financial success between the two films [3][4]. Group 3: Film Industry Insights - The article argues for a diverse film market that accommodates both blockbuster films and smaller productions, suggesting that the focus on star power and box office numbers often overshadows the artistic and thematic diversity of films [5]. - The recognition of both films at the Golden Flower Awards is seen as a call for equal appreciation of quality films, regardless of their budget or box office performance, advocating for a broader and more inclusive perspective in future film awards [5].

Core Insights - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference emphasizes the integration of cultural technology, cultural manufacturing, digital creativity, and cultural export, aligning with the province's new policy package aimed at high-quality cultural industry development [6][8]. Cultural Industry Overview - In the first three quarters of 2025, Guangdong's cultural enterprises generated over 2 trillion yuan in revenue, maintaining the highest total revenue in the country [6]. - The province's operating performance in the cultural sector is robust, with a total of 35,600 performances and revenue of 6.356 billion yuan, leading the nation [6]. Regional Performance - Guangzhou's cultural industry saw 3,707 entities with revenues of 477.63 billion yuan, an 8.6% year-on-year increase, while Shenzhen's cultural industry achieved 1,091.76 billion yuan, a 16.7% increase [7]. Film and Television Sector - Guangzhou and Shenzhen are attracting top talent and enterprises in the film and television sector, with Guangzhou implementing supportive policies to enhance local production [8][10]. - The film "Dumpling Queen" from Guangzhou topped the box office during the May Day holiday, showcasing the effectiveness of the new policies [10]. Performing Arts Market - The performing arts market is thriving, with Guangzhou's concert economy generating over 1.1 billion yuan from events like the "Evolution Nic Live" concert, attracting significant out-of-province audiences [13]. - Shenzhen's performing arts sector recorded 33,181 performances with ticket revenue of 1.208 billion yuan, reflecting a 19.1% increase [14]. Animation and Gaming Industry - Guangdong is a hub for animation and gaming, with successful IPs like "Pleasant Goat" and "Boonie Bears" achieving global reach [15][16]. - The first Guangdong Electronic Sports Super League launched, marking a significant event in the esports sector [15]. Policy Support and Development - Both Guangzhou and Shenzhen are establishing service centers for gaming enterprises, providing comprehensive support for local and international expansion [16]. - Shenzhen's gaming industry is projected to generate 150 billion yuan in revenue, accounting for nearly half of the national total [16].

Core Insights - The 15th National Games opening ceremony showcased a blend of traditional cultural elements and cutting-edge technologies, highlighting Guangdong's strength in the tech and cultural industries [1] - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference aims to create a one-stop service platform for cultural project financing, attracting significant investment interest [1][3] Investment Conference Highlights - The conference attracted over 120 investment institutions and 336 cultural enterprises, with 14 institutions managing over 10 billion in assets [1][13] - Previous conferences facilitated nearly 10 billion in actual financing through project roadshows, with a conversion rate of about 50% [5][4] - The 2025 conference is expected to feature 40 project roadshows, doubling the number of cooperation projects and significantly increasing financing amounts [5][6] Cultural Industry Growth - Guangdong's cultural industry revenue reached 30,252.10 billion in 2024, growing by 9.9% year-on-year, outpacing the national average [6] - The cultural manufacturing sector generated 12,639.86 billion in revenue, accounting for 25.5% of the national total, maintaining its position as the largest in the country [6][7] Policy Support and Talent Development - The Guangdong government introduced a comprehensive "policy package" to accelerate cultural industry development, focusing on six key areas [10][11] - Talent attraction initiatives have successfully brought over 100,000 recent graduates to Guangdong, enhancing the local cultural workforce [12] Investment Trends and Focus Areas - Investment in the cultural sector is increasingly concentrated in leading regions, with a focus on long-term and early-stage investments [7][8] - Key investment areas include content creation, technology integration, and platform development, particularly in sectors like AI, AR/VR, and gaming [8][9]

Group 1: Cultural Industry Development - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference emphasizes cultural technology, cultural manufacturing, digital creativity, and cultural export [1] - Guangdong Province has released six major policy packages to promote high-quality development in the cultural industry, covering areas such as film, performing arts, animation, and esports [1] - In the first three quarters of 2025, the revenue of large-scale cultural enterprises in Guangdong exceeded 2 trillion yuan, with profits surpassing 200 billion yuan, maintaining the highest total revenue in the country [1] Group 2: Revenue Growth in Guangzhou and Shenzhen - In the first three quarters of 2025, Guangzhou's cultural and related industries achieved a revenue of 477.63 billion yuan, a year-on-year increase of 8.6% [2] - Shenzhen's cultural industry revenue reached 1,091.76 billion yuan, with a year-on-year growth of 16.7%, and 16 new cultural sectors saw a revenue increase of 20.4% [2] Group 3: Support for Film and Television Production - Guangzhou has introduced measures to attract top talent and enterprises in the film and television sector, establishing a comprehensive support system for film projects [3] - The film "Tomorrow's Paradise," produced by Guangdong Xingge, is a representative of the first batch of enterprises entering Guangdong after the policy package was released [3] - Guangzhou's film "Dumpling Queen" became the box office champion during the May Day holiday, showcasing the success of local productions [5] Group 4: Performing Arts Market Growth - Both Guangzhou and Shenzhen are actively promoting the performing arts market as a new engine for cultural tourism consumption [18] - In Shenzhen, the number of commercial performances increased by 19.1% year-on-year, with ticket revenue reaching 1.208 billion yuan [18] - Guangzhou's new policies aim to create a "premiere + debut + launch" ecosystem, enhancing the city's attractiveness as a performance venue [15] Group 5: E-sports and Animation Industry - Guangdong is focusing on building a dual-core highland in animation and esports, with significant achievements in both sectors [19] - The first Guangdong Electronic Sports Super League has been launched, attracting attention and participation from various cities [23] - Shenzhen's gaming industry revenue is projected to reach 150 billion yuan in the first three quarters of 2025, accounting for nearly half of the national revenue [24]

Group 1: Policy Impact on Cultural Industry - Guangdong launched a comprehensive "policy package" for high-quality development in the cultural industry, covering six key areas including film, performing arts, animation, online games, e-sports, and online audio-visual media, with 87 measures to stimulate growth [1] - The policy has led to significant talent aggregation and the successful establishment of quality projects, enhancing the overall industry ecosystem [1] - The film "Day Hanging in the Sky," produced by Guangzhou Mint Candy Film, became the first "Guangdong-produced" film to enter the main competition at the Venice International Film Festival, showcasing the positive effects of the policy [1] Group 2: Animation and IP Development - The introduction of 15 policies for the animation and film industry addresses core pain points, creating a comprehensive support system from original IP incubation to distribution and derivative development [2] - The policies encourage the production of original IP content for all age groups, helping companies to innovate beyond traditional markets [2] - The animation industry in Guangdong has expanded from relying solely on box office revenue to a diverse ecosystem including blind box toys, card economies, and theme parks [2] Group 3: Talent Development and Employment - The "policy package" emphasizes talent recruitment and development, establishing a full-chain talent service system to attract skilled individuals to Guangdong [3] - Over 100,000 recent graduates have been attracted to work and start businesses in Guangdong as part of the "Million Talents Gather in Guangdong" initiative [3] - The "Cultural Industry Talent Fair" aims to connect over 100 cultural enterprises with job seekers, offering more than 18,000 quality positions, with salaries ranging from 6,000 to 20,000 yuan [3] Group 4: Investment and Financing - Guangdong is creating a financing platform through the Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference to connect cultural resources with financial capital [3] - The first two editions of the investment conference demonstrated success, with significant funding secured for multiple projects, achieving a financing conversion rate of approximately 50% [3]

Core Viewpoint - Guangdong has launched a comprehensive cultural industry development policy package, consisting of 87 measures aimed at enhancing the quality and integration of the cultural sector, which includes film, performing arts, animation, online games, esports, and online audio-visual content [1][3][17]. Group 1: Policy Impact on Film and Performing Arts - The policy package has led to significant achievements in the film industry, exemplified by the film "Day Hanging in the Sky," which became the first Guangdong film to enter the Venice International Film Festival's main competition and won Best Actress for its star [3]. - The "first performance + first show + first release" policy has attracted high-profile artists to perform in Guangzhou, making the "concert economy" a new driver for cultural tourism consumption in Guangdong [3][4]. - The implementation of the "Guangzhou Implementation Measures for Promoting Television and Online Drama Production" has created a supportive ecosystem for the entire production lifecycle, attracting nearly 20 leading companies and top talents to settle in Guangzhou [3]. Group 2: Animation Industry Transformation - The introduction of 15 policies for the animation industry has addressed core pain points, promoting the production of all-age original IP content and providing risk-sharing for project incubation [6][7]. - The success of the "Pig Pig Hero" IP's 20th anniversary film and the international recognition of "Falling into Dust" highlight the effectiveness of the policy support in fostering creativity and global outreach [7]. - Guangdong's animation sector has expanded beyond box office reliance to include merchandise, cross-industry collaborations, and international distribution, showcasing a comprehensive ecosystem [7][8]. Group 3: Esports and Online Gaming Growth - The establishment of service centers for gaming companies in Guangzhou has facilitated localized support and overseas expansion for the gaming industry [10]. - The number of top-tier esports events in Shenzhen has increased by 300% compared to the previous year, indicating a growing interest and investment in the esports sector [10]. - The integration of esports with local tourism has resulted in significant increases in daily foot traffic and sales in surrounding areas, demonstrating the economic impact of esports events [10]. Group 4: Talent Attraction and Development - The "policy package" emphasizes talent recruitment and development, with over 100,000 recent graduates attracted to Guangdong for employment and entrepreneurship [14]. - Various cities in Guangdong have implemented targeted policies to support talent retention, including housing benefits and job placement services [14]. - The "Cultural Industry Talent Fair" aims to connect over 18,000 quality job opportunities with job seekers, reflecting the region's commitment to building a skilled workforce [14]. Group 5: Capital Support and Investment - The Guangdong Cultural Industry Investment Conference serves as a platform for connecting cultural resources with financial capital, achieving a significant investment conversion rate in previous events [16][17]. - This year's conference will feature targeted investment opportunities across six cultural sectors, highlighting the importance of capital in driving industry growth [16]. - The collaboration between policy support and capital investment is creating a closed-loop ecosystem for cultural industry development in Guangdong [17][18].