新浪科技讯 12月3日晚间消息，在今日的一加Ace 6T新品发布会上，一加中国区总裁李杰发表演讲。 新浪科技讯 12月3日晚间消息，在今日的一加Ace 6T新品发布会上，一加中国区总裁李杰发表演讲。 李杰表示，得益于用户的口碑传播，2025年一加手机销量同比增长42.3%，增速行业第一。10月底发布 的一加15与一加Ace 6在京东等平台超99%用户给出好评。 发布会上，一加正式发布全新性能旗舰新选择：一加Ace 6T。他介绍，该机型首发第五代骁龙8旗舰处 理器，支持165Hz高刷新率游戏体验，结合续航能力，普及高端配置标准化。 责任编辑：何俊熹 李杰表示，得益于用户的口碑传播，2025年一加手机销量同比增长42.3%，增速行业第一。10月底发布 的一加15与一加Ace 6在京东等平台超99%用户给出好评。 发布会上，一加正式发布全新性能旗舰新选择：一加Ace 6T。他介绍，该机型首发第五代骁龙8旗舰处 理器，支持165Hz高刷新率游戏体验，结合续航能力，普及高端配置标准化。 责任编辑：何俊熹 ...

Core Insights - OnePlus has launched two flagship models, OnePlus 15 and OnePlus Ace 6, on October 27, marking a strategic shift in pricing with OnePlus 15 starting at 3999 yuan, down from 4499 yuan for OnePlus 13, while Ace 6 starts at 2599 yuan, up from 2299 yuan for Ace 5 [1][4] Group 1: Product Launch and Market Positioning - The launch of both flagship models simultaneously is a rare occurrence in the smartphone industry, aligning with market demand and technological readiness [1][2] - OnePlus has reported a sales growth of 36.7% in 2025, with expectations to reach nearly 50% by year-end, particularly among users under 24, whose numbers have increased by 106% year-on-year [1][2] - The focus on gaming performance is highlighted by the introduction of a 165Hz refresh rate, which is a significant advancement over the previous 120Hz standard [1][2] Group 2: Competitive Landscape - The smartphone market is currently experiencing a contraction, with IDC reporting a 0.6% year-on-year decline in shipments for Q3 2025, and Omdia noting a 3% drop in sales [4] - The competitive environment is intensifying, with major brands like Apple, Xiaomi, and Vivo also launching new models around the same time [4] Group 3: Strategic Direction and Future Plans - OnePlus aims to continue focusing on high-performance and gaming-centric products, with plans to explore other product categories while maintaining its core user base [4][6] - The company has integrated closely with OPPO, leveraging its extensive retail network to enhance customer experience and support [6] - OnePlus is committed to making advanced technologies like the 165Hz refresh rate accessible to a broader audience, emphasizing user experience over immediate financial considerations [6]

Core Viewpoint - Despite challenges in the global smartphone market, OnePlus has reported significant growth, particularly among younger consumers, driven by a focus on performance and gaming experience [1][3]. Group 1: Company Performance - OnePlus has achieved a 36.7% year-on-year increase in smartphone sales since early 2025, leading the industry in growth [1]. - The company’s target demographic, particularly gamers under 24, has doubled in size compared to the previous year [1]. - OnePlus's smartphone shipments increased by over 30% in the first half of the year, attributed to an expanded product line [2]. Group 2: Market Strategy - OnePlus emphasizes the importance of performance and gaming experience in its product strategy, aiming to enhance user experience across various models [2][5]. - The company plans to increase the user base for its 165Hz refresh rate phones to 7-8 million, aiming to reduce costs through economies of scale [2]. - OnePlus intends to maintain a balance between price and performance by offering competitive pricing across different product tiers [2]. Group 3: Future Outlook - OnePlus anticipates a 50% year-on-year increase in overall sales by the end of 2025 [3]. - The company remains confident that product competitiveness will drive sales, regardless of external factors like government policies or component price fluctuations [3]. - The shift from Hasselblad to OPPO's self-developed imaging technology in the OnePlus 15 is a strategic move to focus on core product strengths [3][5]. Group 4: Competitive Positioning - OnePlus denies any concerns about being overshadowed by OPPO, asserting that its focus remains on delivering the best products for its target audience [4][5]. - The company positions itself as a strong competitor in the gaming and performance segment, even as it acknowledges the strengths of other brands like OPPO in different areas [5].

Core Insights - OnePlus has launched two flagship models, OnePlus 15 and OnePlus Ace 6, with starting prices of 3999 yuan and 2599 yuan respectively, marking a strategic price shift compared to previous models [1][2] - The company reported a 36.7% sales growth in 2025, with expectations to reach nearly 50% by year-end, and a 106% increase in users under 24 years old [1][2] - The introduction of a 165Hz refresh rate is a significant advancement in gaming performance, enhancing display speed by 27% and reducing response time by 10 milliseconds [2] Product Launch and Market Positioning - The dual flagship launch aligns with the chip release cycle and market peak buying season, driven by technological maturity and user demand [2] - OnePlus is focusing on young users with a strong preference for gaming, optimizing product design and software to meet their needs [2][3] - The competitive landscape in the smartphone market is intensifying, with major brands like Apple, Xiaomi, and others releasing new models simultaneously [3] Company Background and Strategy - OnePlus, founded in 2013, has evolved from a newcomer to a significant player in the smartphone industry, now operating under OPPO's umbrella since 2021 [4][5] - The company aims to provide a consistent high-quality experience across all sales channels, leveraging OPPO's extensive retail network [5] - OnePlus is committed to making advanced technologies like the 165Hz refresh rate accessible to a broader audience, focusing on user experience over immediate financial returns [5]

Core Insights - OnePlus has launched its flagship models, OnePlus 15 and OnePlus Ace 6, emphasizing significant advancements in gaming performance [1][2] - The company reported a 36.7% year-on-year sales growth for 2025, leading the industry in growth rate [1][4] - The influence among consumers aged 24 and below has increased by 106% compared to the previous year [1] Product Performance - OnePlus 15 is positioned as the industry's first true "Performance Ultra" flagship, introducing a 165Hz high refresh rate for gaming, marking the beginning of a new era in mobile gaming [2][3] - The device features the fifth-generation Snapdragon 8 Gen 2, a new gaming kernel, and an advanced cooling system, ensuring optimal performance and stability during gaming [3] - OnePlus Ace 6 also offers a 165Hz gaming experience, equipped with similar high-end specifications as the OnePlus 15, targeting younger consumers who are passionate about gaming [3] Pricing and Availability - OnePlus 15 will be available for purchase starting October 28, with a starting price of 3999 yuan [4] - OnePlus Ace 6 will be available from October 30, starting at 2599 yuan [4] Software and Ecosystem - The integration of ColorOS 16 enhances system fluidity and AI functionalities, creating a comprehensive performance ecosystem from hardware to software [4] - The company is focusing on AI technology to improve user experience in various scenarios, including gaming and photography [4] Strategic Focus - OnePlus plans to continue its business strategy centered around core user groups, emphasizing performance and gaming in future product developments [5]

Core Insights - The Chinese smartphone market experienced a mild decline of 2% year-on-year in the first three quarters of this year, while OnePlus saw a significant growth in sales, projected to increase by 50% year-on-year for the entire year [1] - OnePlus's focus on performance and gaming has led to a 36.7% year-on-year increase in sales for the first three quarters of 2025, making it the fastest-growing brand in the industry, with a notable 106% increase in users aged 24 and below [1][3] - The launch of the OnePlus 15 and OnePlus Ace 6 features the world's first 165Hz high-refresh-rate display, aimed at enhancing the gaming experience [1][2] Company Strategy - OnePlus's sales growth is attributed to a doubling of young gaming users, with a strategic alignment of product, technology, and market efforts focused on this target demographic [1] - The company aims to make high-refresh-rate technology accessible across various models, not just high-end devices, to drive down costs through increased adoption [2] - OnePlus plans to continue innovating in the gaming sector, with future releases expected to include new technologies related to gaming performance and user experience [3] Market Trends - The smartphone industry is entering a new era with the introduction of 165Hz displays, which OnePlus is leading, responding to consumer demand for smoother gaming experiences [2] - The eSIM technology is gaining attention, although OnePlus currently has no immediate plans to implement it, recognizing its potential for enhancing user experience and device design [4] - The overall market for gaming smartphones is expected to grow, with OnePlus positioning itself to capture a significant share through ongoing technological advancements [3]

Core Insights - OnePlus officially launched its flagship models, OnePlus 15 and OnePlus Ace 6, on October 27, 2025, with a reported year-on-year sales growth of 36.7%, leading the industry [1] - The company aims to deepen its focus on performance and gaming, particularly targeting younger consumers, with a 106% increase in users aged 24 and below [1] OnePlus 15 Highlights - OnePlus 15 is positioned as the industry's first true "Performance Ultra" flagship, featuring the Snapdragon 8 Gen 2 processor and a new gaming kernel, achieving a 165Hz ultra-high frame rate for gaming [3][10] - It includes a 7300mAh battery with 120W fast charging, a 165Hz high-resolution display, and advanced cooling technology to maintain performance during high-load gaming [3][24] - The design is inspired by "Dune Aesthetics," featuring a minimalist approach with a focus on comfort and durability, including IP66/68/69K water and dust resistance [8] OnePlus Ace 6 Highlights - OnePlus Ace 6 is described as a "fully equipped performance powerhouse," also featuring the Snapdragon 8 Gen 2 and a 165Hz ultra-high frame rate display [5][30] - It boasts a 7800mAh battery with 120W fast charging and advanced cooling systems to ensure stable performance during gaming [34] - The design includes a silk glass back and IP66/68/69/69K protection, ensuring high durability while maintaining a premium feel [32] Gaming and Performance Features - Both models emphasize gaming performance, with the OnePlus 15 and Ace 6 featuring advanced cooling systems and dedicated gaming chips to enhance user experience [14][16] - The introduction of the "G2 Gaming Network Chip" improves network stability and reduces latency, crucial for online gaming [16] - The "Lingxi Touch Chip" in OnePlus 15 enhances touch response, achieving a 3200Hz sampling rate for precise gaming control [17] Display and Visual Experience - OnePlus 15 features the world's first 165Hz ultra-high refresh rate display, enhancing visual fluidity and responsiveness in gaming [19] - The display technology includes advanced color accuracy and low blue light features, receiving TÜV Rheinland certification for eye comfort [21] Additional Products and Launch Details - OnePlus 15 will be available for purchase starting October 28, 2025, with a starting price of 3999 yuan, while OnePlus Ace 6 will be available from October 30, 2025, starting at 2599 yuan [7][36] - The company also launched the OnePlus Pad 2, targeting students with a focus on gaming and productivity features [36][38]

Core Insights - OnePlus is adopting a focused "anti-consensus" strategy to carve out a unique growth path in a slowing smartphone market, emphasizing a "Performance Ultra" product strategy aimed at young gaming enthusiasts [1][2][7] - The company reported a 36.7% year-on-year growth in Q3 and expects to approach a 50% growth rate for the year, driven by a clear and aggressive business logic targeting a specific user group [1][3][7] Product Strategy - OnePlus is prioritizing user experience by focusing on performance and gaming, opting for a 1.5K+165Hz screen instead of a traditional 2K display, which is seen as a better fit for user needs despite some controversy [2][3] - The decision to remove the Hasselblad branding from the OnePlus 15 does not compromise its imaging capabilities, as the company maintains a strong focus on color and aesthetic quality [4][6] Pricing and Cost Management - Despite rising supply chain costs, particularly in memory components, OnePlus is committed to its zero-profit pricing strategy for hardware over the next three years, prioritizing user experience and scale over immediate profitability [3][4] - The company aims to set the most sincere prices while ensuring product quality, reflecting confidence in its growth trajectory [3][7] Brand Synergy and Market Positioning - OnePlus emphasizes that its collaboration with OPPO does not hinder its market strategy, as both brands target different user segments, allowing for a clear product definition without compromise [4][5] - The company is focused on maintaining its identity and product strategy, ensuring that its offerings remain distinct from OPPO's flagship products [4][5] Future Outlook - OnePlus plans to deepen its focus on gaming and performance, considering new product categories only if they align with its core user base and scenarios [5][6] - The company is collaborating closely with Qualcomm to launch the next-generation Snapdragon 8 flagship chip, which has been co-developed over two years, indicating a commitment to innovation [6][7]

Core Viewpoint - OnePlus has launched the OnePlus Ace 6, targeting the mid-range market with a starting price of 2599 yuan, offering a "fully equipped" experience for users [1] Group 1: Product Features - The OnePlus Ace 6 features a compact metal camera module designed to avoid hand obstruction during landscape gaming [1] - It is available in three colors: near black, scattered white, and fast silver, with the fast silver variant utilizing a new "micro-gradient silk glass" technology for a unique metallic feel and fingerprint resistance [1] - The device is powered by the Snapdragon 8 Gen 2 mobile platform and includes the new "Wind Chasing Game Kernel" for performance optimization [1] - It offers a 165Hz ultra-high refresh rate gaming experience, making it the only Snapdragon 8 Gen 2 phone in its price range to provide this feature [1] Group 2: Performance and Battery - The OnePlus Ace 6 is equipped with a 7800mAh battery and supports 120W Super Flash Charge, claiming to charge 50% in just 16 minutes [2] - The device features a flagship-level eye-care screen with 165Hz high refresh rate and "sun display technology" for clear visibility in bright outdoor conditions [2] - It includes high-end configurations such as ultrasonic fingerprint recognition, a flagship metal frame, and IP66/68/69/69K dust and water resistance ratings, enhancing durability and usability in complex environments [2] Group 3: Additional Specifications - The OnePlus Ace 6 comes pre-installed with ColorOS 16 and features a 50MP main camera from Sony, an X-axis linear motor, and stereo speakers for a comprehensive user experience [2]

Core Insights - OnePlus officially launched its annual flagship OnePlus 15 and the Ace series product OnePlus Ace 6, with a reported 36.7% year-on-year sales growth for 2025 and a 106% increase in consumers aged under 24 [2] Group 1: Product Features - OnePlus 15 features the fifth-generation Snapdragon 8 mobile platform, a new ice cooling system, and supports 165 frames per second for mainstream games across six categories [2] - The device includes a 7300mAh Glacier battery with 120W wired and 50W wireless fast charging capabilities [2] - OnePlus 15 is equipped with a 50MP Sony IMX906 main camera, a 50MP 3.5x periscope telephoto lens, and the OPPO LUMO imaging system [3] - The Ace 6 also features the Snapdragon 8 mobile platform, a 165Hz high-refresh-rate display, and a 7800mAh battery with 120W super flash charging [4] Group 2: Software and Connectivity - OnePlus 15 is the first to run ColorOS 16, featuring AI functionalities for seamless integration with iPhone and Mac ecosystems [3][4] - The device supports various AI features, including one-click AI quality enhancement and fluid cloud uploads for multiple content formats [3] Group 3: Pricing and Target Audience - OnePlus 15 is priced between 3999 yuan and 5399 yuan, while OnePlus Ace 6 is priced between 2599 yuan and 3899 yuan [4] - The company also launched the OnePlus Pad 2, targeting students, starting at 2799 yuan [4]