新华社北京12月25日电 题：供需两端齐发力 激活消费"主引擎" 新华社记者谢希瑶、邹多为、周蕊 消费是经济增长的"主引擎"，也是民生幸福的"晴雨表"。 今年以来，提振消费各项政策发力显效，促进消费潜力不断释放。前11个月，社会消费品零售总额同比 增长4%，增速不仅快于上年同期，也快于上年全年。 日前举行的中央经济工作会议围绕"坚持内需主导，建设强大国内市场"，部署"深入实施提振消费专项 行动""释放服务消费潜力"等多项具体举措。 当前，各地正加快从供需两端协同发力，着力添动能、挖潜力、增后劲，多维发力激活消费"主引擎"。 以新需求引领新供给 释放消费市场新活力 11月28日，华为Mate80系列首销，部分型号线上平台首销迅速售罄，全国多地门店销售紧俏。 挑选家电青睐远程控制、语音交互和节能管理，购买食品偏爱"配料表干净"，闲置交易等绿色消费成 为"心头好"…… 眼下，人们的消费需求已从"有没有"转向"好不好"。同时高端手机"一机难求"、热门演出"一票难求"的 现象也仍然存在。 我国消费品供给已进入优质优价新发展阶段，但部分领域供需结构性错配问题依然存在，供给过剩和优 质供给不足并存。 今年以来，从"两新"政 ...

Core Insights - The consumption potential in China's county areas is continuously being released, becoming a major force driving consumption growth, with a notable rise in green consumption concepts contributing to the popularity of green and smart products in these markets [1][2] Group 1: Expansion of Green Consumption - The expansion of green consumption in county areas is significantly beneficial for broadening the national green consumption market space, as these regions have vast populations and potential consumer bases [2] - The growth in demand for green products in county areas can provide broader development space for the green industry [2] - The increase in green consumption can help spread the green consumption concept to a wider audience, fostering a strong societal atmosphere that values green consumption [2] Group 2: Impact on Production and Supply - The expansion of green consumption in county areas can drive enterprises supplying these markets to focus on green production, promoting green transformation across the industry chain [2] - There are challenges in enhancing green consumption concepts and improving the supply and supporting infrastructure for related products in county areas [2] Group 3: Strategies for Promotion and Support - Strengthening promotional efforts can be achieved through various channels to enhance awareness of green consumption among county residents, such as hosting green product exhibitions and utilizing new media platforms [3] - Optimizing supply and support can involve implementing subsidy policies to encourage the development of green products suitable for county markets, as well as improving infrastructure like charging stations and waste classification systems [3] - Establishing unified standards, certifications, and regulatory frameworks for green products is essential to enhance market supervision and combat false advertising and counterfeit products [3]

Core Insights - The consumption potential in China's county areas is continuously being released, becoming a major force driving consumption growth, with a notable rise in green consumption concepts contributing to the popularity of green and smart products in these markets [1][2] Group 1: Green Consumption Policies and Trends - Recent government policies have been implemented to promote green consumption, including support for trade-in programs and the green upgrade of durable consumer goods [1] - Local governments are introducing incentive policies such as consumption vouchers and green points to guide green consumption, achieving significant results, especially in the county market [1][2] - In the home appliance sector, energy-efficient products are emerging as a new trend in county consumption [1] - The "Hundred Counties, Thousand Stations, Ten Thousand Piles" pilot project is accelerating the construction of charging facilities for electric vehicles, promoting the adoption of new energy vehicles in rural areas [1] Group 2: Impact of Expanding Green Consumption - The expansion of green consumption in county areas is beneficial for broadening the national green consumption market, as these regions have vast potential and a large population [2] - It aids in the dissemination of green consumption concepts, reaching rural consumers and fostering a societal atmosphere that values green consumption [2] - The growth of green consumption will drive enterprises in the county market to prioritize green production, promoting a green transformation across the supply chain [2] Group 3: Challenges and Recommendations - Challenges include the need to enhance green consumption awareness and the inadequacy of related product supply and support [2] - Recommendations for improvement include enhancing publicity and guidance through various channels, such as green product exhibitions and social media platforms [3] - Optimizing supply and support by implementing subsidy policies to encourage the development of suitable green products for county markets and improving infrastructure like charging stations and waste classification [3] - Strengthening market regulation by establishing unified standards for green products and enhancing oversight to combat false advertising and counterfeit products [3]

Core Insights - The consumption potential in China's county areas is continuously being released, becoming a major force driving consumption growth. The rising awareness of green consumption is promoting green and smart products as new favorites in the county market, injecting new momentum into the promotion of green consumption in China [1] Group 1: Expansion of Green Consumption - The scale of green consumption in county areas is expanding, which helps to broaden the national green consumption market space. The vast and populous county areas represent a significant potential consumer market, and the growing demand for green products can provide broader development space for the green industry [2] - The expansion of green consumption in county areas aids in the dissemination of green consumption concepts. By reaching rural consumption endpoints, the promotion of green consumption concepts in county areas can spread to a wider audience, creating a strong societal atmosphere that values green consumption [2] - The increase in green consumption scale in county areas can drive the green transformation of production. This expansion encourages enterprises supplying the county market to focus on green production, promoting the green transformation of the entire industry chain [2] Group 2: Challenges and Solutions - Current challenges in expanding green consumption in county areas include the need to enhance green consumption awareness and the inadequacy of related product supply and support [2] - Effective practices from various county areas suggest focusing on enhancing publicity and guidance, optimizing supply and support, and improving market regulation. This can be achieved through multiple channels to raise awareness of green consumption among county residents [3] - Optimizing supply and support can involve implementing subsidy policies to encourage enterprises to develop green products suitable for county markets, as well as improving infrastructure such as charging stations and waste classification systems to facilitate green consumption [3] - Strengthening market regulation is essential, including establishing a unified standard for green products, enhancing oversight to combat false advertising and counterfeit products, and improving consumer protection channels [3]