攀枝花农文旅特产共富集市。攀枝花市商务局供图 蜀里安逸消费新场景——自贡市中华彩灯大世界新年促消费活动现场。自贡市商务局供图 四川作为劳务输出大省，2026年春节返乡人员规模预计突破760万人次。他们是新春里最独特的一道亮丽风景 线，也是激活春节消费市场的重要力量。 马年春节将至，四川省商务厅为返乡人群准备了一份特别的"暖冬归蜀礼"——"蜀里安逸·惠享团圆"2026四川 新春返乡惠民大礼包。 2月5日—23日，这场持续19天的"返乡消费"惠民活动，将推出近200场活动、释放超亿元惠民福利，面向春节 期间返回四川的务工、求学、旅居等各类返乡人群，送上家乡最浓厚的一份温情。 春节返乡 发现老家新玩法 红灯笼沿街高挂，暖色调灯光点亮街巷。2月8日，攀枝花各商圈纷纷开启新春"氛围感模式"：龙狮巡游穿梭 核心商圈，搭配文旅IP玩偶互动送福；萌宠嘉年华、非遗皮影戏、"五福马儿"气球艺术展、超级特卖年货大 集……丰富的场景让市民游客共迎团圆时刻。 达州市华西15街潮玩集市。达州市商务局供图 "遂心遂意·遂宁大集"遂潼2026新春年货节。遂宁市商务局供图 春节是家的召唤，是游子在外拼搏奋斗的温暖归期。踏上返乡的归途，团圆的烟 ...

Core Viewpoint - Consumption is identified as the "main engine" of economic growth and a barometer of public well-being, with policies effectively stimulating consumption potential throughout the year [1][10]. Group 1: Consumption Growth and Policies - In the first eleven months, the total retail sales of consumer goods increased by 4% year-on-year, surpassing both the same period last year and the total growth for the previous year [1][10]. - The Central Economic Work Conference emphasized the importance of domestic demand and outlined specific measures to boost consumption, including the implementation of special actions to stimulate consumption and the release of service consumption potential [1][10]. Group 2: Supply and Demand Dynamics - Local governments are accelerating efforts to stimulate consumption from both supply and demand sides, focusing on enhancing momentum, tapping potential, and increasing resilience [2][11]. - Consumer preferences are shifting towards quality, with high-demand products like the Huawei Mate80 series selling out quickly, indicating a transition from mere availability to quality considerations [3][12]. Group 3: Service Consumption and Market Trends - Service retail sales grew by 5.4% year-on-year in the first eleven months, marking a recovery trend, with basic services like elderly care and childcare becoming essential for many families [4][14]. - Various regions are launching initiatives to enhance service consumption, such as themed trains and tourism measures, reflecting a focus on personalized consumer experiences [4][14]. Group 4: New Supply and Demand Creation - The introduction of L3-level autonomous driving vehicles and the establishment of charging stations are expected to create new market opportunities and drive innovation in the automotive sector [5][15]. - The "first store economy" is gaining traction, with new retail formats attracting significant foot traffic, indicating a shift towards innovative shopping experiences [5][15]. Group 5: Policy Support and Economic Environment - The Hainan Free Trade Port has seen a surge in duty-free shopping, with daily sales exceeding 100 million yuan, driven by favorable policies such as expanded visa-free travel and optimized tax refund processes [8][17]. - The government is implementing measures to enhance consumer confidence and spending power, including extending parental leave and improving public service funding [9][19]. Group 6: Systematic Approach to Consumption - A comprehensive approach is being adopted to boost consumption, focusing on supply-demand coordination, quality improvement, and consumer rights protection [10][20]. - The "14th Five-Year Plan" emphasizes the integration of livelihood improvement and consumption promotion, aiming for a virtuous cycle between consumption and investment [9][18].

Core Insights - The consumption potential in China's county areas is continuously being released, becoming a major force driving consumption growth, with a notable rise in green consumption concepts contributing to the popularity of green and smart products in these markets [1][2] Group 1: Expansion of Green Consumption - The expansion of green consumption in county areas is significantly beneficial for broadening the national green consumption market space, as these regions have vast populations and potential consumer bases [2] - The growth in demand for green products in county areas can provide broader development space for the green industry [2] - The increase in green consumption can help spread the green consumption concept to a wider audience, fostering a strong societal atmosphere that values green consumption [2] Group 2: Impact on Production and Supply - The expansion of green consumption in county areas can drive enterprises supplying these markets to focus on green production, promoting green transformation across the industry chain [2] - There are challenges in enhancing green consumption concepts and improving the supply and supporting infrastructure for related products in county areas [2] Group 3: Strategies for Promotion and Support - Strengthening promotional efforts can be achieved through various channels to enhance awareness of green consumption among county residents, such as hosting green product exhibitions and utilizing new media platforms [3] - Optimizing supply and support can involve implementing subsidy policies to encourage the development of green products suitable for county markets, as well as improving infrastructure like charging stations and waste classification systems [3] - Establishing unified standards, certifications, and regulatory frameworks for green products is essential to enhance market supervision and combat false advertising and counterfeit products [3]

Core Insights - The consumption potential in China's county areas is continuously being released, becoming a major force driving consumption growth, with a notable rise in green consumption concepts contributing to the popularity of green and smart products in these markets [1][2] Group 1: Green Consumption Policies and Trends - Recent government policies have been implemented to promote green consumption, including support for trade-in programs and the green upgrade of durable consumer goods [1] - Local governments are introducing incentive policies such as consumption vouchers and green points to guide green consumption, achieving significant results, especially in the county market [1][2] - In the home appliance sector, energy-efficient products are emerging as a new trend in county consumption [1] - The "Hundred Counties, Thousand Stations, Ten Thousand Piles" pilot project is accelerating the construction of charging facilities for electric vehicles, promoting the adoption of new energy vehicles in rural areas [1] Group 2: Impact of Expanding Green Consumption - The expansion of green consumption in county areas is beneficial for broadening the national green consumption market, as these regions have vast potential and a large population [2] - It aids in the dissemination of green consumption concepts, reaching rural consumers and fostering a societal atmosphere that values green consumption [2] - The growth of green consumption will drive enterprises in the county market to prioritize green production, promoting a green transformation across the supply chain [2] Group 3: Challenges and Recommendations - Challenges include the need to enhance green consumption awareness and the inadequacy of related product supply and support [2] - Recommendations for improvement include enhancing publicity and guidance through various channels, such as green product exhibitions and social media platforms [3] - Optimizing supply and support by implementing subsidy policies to encourage the development of suitable green products for county markets and improving infrastructure like charging stations and waste classification [3] - Strengthening market regulation by establishing unified standards for green products and enhancing oversight to combat false advertising and counterfeit products [3]

Core Insights - The consumption potential in China's county areas is continuously being released, becoming a major force driving consumption growth. The rising awareness of green consumption is promoting green and smart products as new favorites in the county market, injecting new momentum into the promotion of green consumption in China [1] Group 1: Expansion of Green Consumption - The scale of green consumption in county areas is expanding, which helps to broaden the national green consumption market space. The vast and populous county areas represent a significant potential consumer market, and the growing demand for green products can provide broader development space for the green industry [2] - The expansion of green consumption in county areas aids in the dissemination of green consumption concepts. By reaching rural consumption endpoints, the promotion of green consumption concepts in county areas can spread to a wider audience, creating a strong societal atmosphere that values green consumption [2] - The increase in green consumption scale in county areas can drive the green transformation of production. This expansion encourages enterprises supplying the county market to focus on green production, promoting the green transformation of the entire industry chain [2] Group 2: Challenges and Solutions - Current challenges in expanding green consumption in county areas include the need to enhance green consumption awareness and the inadequacy of related product supply and support [2] - Effective practices from various county areas suggest focusing on enhancing publicity and guidance, optimizing supply and support, and improving market regulation. This can be achieved through multiple channels to raise awareness of green consumption among county residents [3] - Optimizing supply and support can involve implementing subsidy policies to encourage enterprises to develop green products suitable for county markets, as well as improving infrastructure such as charging stations and waste classification systems to facilitate green consumption [3] - Strengthening market regulation is essential, including establishing a unified standard for green products, enhancing oversight to combat false advertising and counterfeit products, and improving consumer protection channels [3]