Core Insights - The rapid expansion of Guoquan Shihui's store count has significantly slowed down, attributed to increased competition in the hot pot sector and declining average spending per customer [1][7] - Recent food safety complaints have raised concerns about product quality, with multiple incidents reported involving foreign objects in food items [2][4] - The franchise model has been a key driver for Guoquan Shihui's growth, but it has also led to management challenges as the number of stores exceeds 10,000 [5][6] Group 1: Business Performance - Guoquan Shihui's store count grew from 1,441 in 2020 to over 10,000 by October 2023, achieving this milestone in just six years [3][5] - The company reported that as of September 2023, 99.9% of its stores were franchises, with only six being company-owned [5] - The growth rate of franchise stores has declined, with a drop from 2,859 in 2020 to 1,086 in 2023, indicating a slowdown in expansion [5][6] Group 2: Food Safety Issues - Recent complaints include finding a fly in beef tripe and a cigarette butt in a mushroom product, highlighting ongoing food safety concerns [2][4] - Consumers have reported various issues, including expired products and foreign objects in food, leading to increased scrutiny and complaints on platforms like Black Cat [2][4] Group 3: Market Competition - The hot pot industry is facing intensified competition, with major players like Haidilao and Xiaobai Xiaobai reducing their average spending per customer [7] - Guoquan Shihui must compete not only with traditional hot pot brands but also with platforms like Hema and Dingdong Maicai, which are gaining market share [7][8] Group 4: Strategic Recommendations - Industry experts suggest that Guoquan Shihui needs to optimize its product structure and consider expanding into overseas markets or developing a second brand to sustain growth [7][8] - The company is seen as a typical pre-prepared food business, and as consumer expectations rise, it must ensure high quality and cost-effectiveness in its offerings [8]

Core Viewpoint - The company, Guoquan Shihui, known as the "Mi Xue Bing Cheng of hot pot ingredients," is facing significant food safety issues, including complaints about foreign objects in their products, which could impact their brand reputation and growth potential [1][2][5]. Group 1: Food Safety Issues - Recent complaints have surfaced regarding food safety, including the discovery of a cigarette butt in a dried mushroom product and a fly in a beef tripe package [2][3]. - Consumers have reported various issues on complaint platforms, such as expired products and foreign objects in food items, raising concerns about the company's quality control [2][3][4]. Group 2: Business Growth and Challenges - Guoquan Shihui has rapidly expanded its store count, reaching over 10,000 locations within six years, primarily through a franchise model [3][4]. - The franchise model, while effective for rapid growth, has led to increased management challenges, including inconsistent product quality and service levels across locations [5][6]. Group 3: Market Competition - The hot pot industry is becoming increasingly competitive, with established players like Haidilao and Xiaobawang lowering their average customer spending [6][7]. - Guoquan Shihui faces competition not only from traditional hot pot restaurants but also from online grocery platforms, which could further pressure its market position [6][7]. Group 4: Product Strategy and Market Position - Experts suggest that Guoquan Shihui needs to optimize its product structure and may need to explore international markets or develop a second brand to sustain growth [6][7]. - The company is perceived as a typical pre-prepared food business, and as consumer expectations rise, it must ensure its products meet safety and quality standards [7][8].