证券研究报告|行业研究周报 入境游：携程数据显示入境游订单同比激增 130%，五一假期 上海、深圳、义乌等地入境游订单分别同比增长 138%、188% 和 60%。 [Table_Date] 2025 年 05 月 05 日 [Table_Title] 五一假期消费力旺盛，多景区创新高，酒店 预定量高增，茶饮品牌热度攀升 [Table_Title2] 社服零售行业周报 [Table_Summary] ► 五一假期消费力旺盛，多景区创新高，酒店预定量 高增，茶饮品牌热度攀升 客流：根据交通运输部数据，5 月 1 日至 5 日，预计全社会跨 区域人员流动量累计 14.67 亿人次，日均 2.93 亿人次，同比 增长8.0%。其中：铁路客运量同比增长10.8%。公路人员流动 量同比增长7.6%。水路客运量同比增长24.9%。民航客运量同 比增长 11.8%。 酒店：根据酒店之家数据，五一假期 OTA 酒店销量同比增长 24.93%，OTA 用户酒店消费支出同比增长 24.8%。其中经济型 优于中高端，低线城市优于高线城市。 景区：根据黄山风景区公众号，2025 年五一假期期间黄山风 景区游客同比增长 13.7%，创 ...

[Table_Summary] 事件: 4 月 25 日，公司发布 2024 年年报及 2025 年一季报。2024 年，公司实 现营收 24.17 亿元（同比+25.49%），归母净利润 10.49 亿元，扣非归母 净利润 10.32 亿元，扭亏为盈。2025 年一季度，公司实现营收 5.61 亿 元（同比+0.26%），归母净利润 2.46 亿元（同比-2.18%），扣非归母净 利润 2.40 亿元（同比-3.88%）。 新项目驱动增长，轻资产业务亮眼 [Table_StockName] ——宋城演艺（300144）2024Q4&2025Q1 业绩点评报告 [Table_ReportDate] 投资要点: 新项目持续爬坡，轻资产业务贡献增量。现场演艺项目中，新项目表现 更加出色，2024 年新开业景区广东千古情录得收入 2.56 亿元，占营收 比重超 10% ； 西 安 千 古 情 与 上 海 千 古 情 营 收 分 别 同 比 增 长 178.02%/18.25%。杭州宋城旅游区仍为营收占比最大的景区，2024 年 实现收入 6.37 亿元，同比-2.71%。轻资产业务表现出色，2024 年实现 收入 ...

Investment Rating - The investment rating for the company is "Buy" [1][5] Core Views - The company reported a revenue of RMB 2.417 billion in 2024, representing a year-on-year growth of 25.49%, and a net profit attributable to shareholders of RMB 1.049 billion, marking a turnaround from a loss [3][8] - The growth in 2024 was primarily due to a low base from the previous year, with existing projects under pressure, necessitating ongoing attention to optimization [3][8] - New projects are ramping up quickly and showing excellent performance, with stable progress in light-asset contracts, indicating promising growth potential [3][5] Summary by Sections Financial Performance - In 2024, the company achieved a revenue of RMB 2.417 billion, up 25.49% year-on-year, and a net profit of RMB 1.049 billion, recovering from a loss [8] - The company plans to distribute a cash dividend of RMB 2 per 10 shares, totaling RMB 525 million, with a payout ratio of 50% [8] Project Performance - Existing projects showed mixed results, with most under pressure; however, new projects are performing well, such as the Guangdong Foshan project, which became profitable in its first year [8] - The company has signed a cooperation agreement for the "Silk Road Eternal Love" project, with expected service fees of RMB 50 million, set to open in July 2026 [8] Earnings Forecast - The company expects EPS of RMB 0.45, 0.50, and 0.55 for 2025, 2026, and 2027, respectively, with corresponding P/E ratios of 21.3, 19.3, and 17.5 [5][7] - Revenue projections for 2025 are estimated at RMB 2.686 billion, with a growth rate of 11.1% [7]

Core Viewpoint - The company, Songcheng Performance, is experiencing rapid growth in new projects and is focusing on optimizing existing projects while maintaining a stable expansion of its light-asset model, leading to a "buy" rating from analysts [1][2]. Financial Performance - In 2024, the company achieved a revenue of 2.417 billion yuan, representing a year-on-year increase of 25.49%, and a net profit attributable to shareholders of 1.049 billion yuan, marking a return to profitability [2][3]. - The significant growth in 2024 is attributed to a low base from the previous year, with a notable impact from the large impairment loss recorded by Huafang Group in 2023 [3]. - The company plans to distribute a cash dividend of 2 yuan per 10 shares, totaling 525 million yuan, resulting in a dividend payout ratio of 50% [3]. Project Performance - Existing projects show mixed performance, with most under pressure; however, projects in Jiuzhai and Guilin have shown slight revenue growth [3]. - New projects are performing exceptionally well, with the Guangdong Foshan project achieving profitability in its first year and the Sanxia project generating over 100 million yuan in revenue within 100 days of opening [3]. - The company has signed a cooperation agreement for the "Silk Road Eternal Love" project, with expected service fees of 50 million yuan, set to open in July 2026 [4]. Future Outlook - For Q1 2025, the company reported a slight revenue decline to 561 million yuan, a year-on-year increase of 0.26%, and a net profit of 246 million yuan, down 2.18% [4]. - The company is expected to see continued growth in earnings per share (EPS) from 0.45 yuan in 2025 to 0.55 yuan in 2027, with corresponding price-to-earnings ratios of 21.3, 19.3, and 17.5 times [5]. - Analysts maintain a positive outlook on the company's growth potential, particularly with the successful launch of new projects and stable progress in light-asset contracts [5].