证券研究报告|行业研究周报 入境游：携程数据显示入境游订单同比激增 130%，五一假期 上海、深圳、义乌等地入境游订单分别同比增长 138%、188% 和 60%。 [Table_Date] 2025 年 05 月 05 日 [Table_Title] 五一假期消费力旺盛，多景区创新高，酒店 预定量高增，茶饮品牌热度攀升 [Table_Title2] 社服零售行业周报 [Table_Summary] ► 五一假期消费力旺盛，多景区创新高，酒店预定量 高增，茶饮品牌热度攀升 客流：根据交通运输部数据，5 月 1 日至 5 日，预计全社会跨 区域人员流动量累计 14.67 亿人次，日均 2.93 亿人次，同比 增长8.0%。其中：铁路客运量同比增长10.8%。公路人员流动 量同比增长7.6%。水路客运量同比增长24.9%。民航客运量同 比增长 11.8%。 酒店：根据酒店之家数据，五一假期 OTA 酒店销量同比增长 24.93%，OTA 用户酒店消费支出同比增长 24.8%。其中经济型 优于中高端，低线城市优于高线城市。 景区：根据黄山风景区公众号，2025 年五一假期期间黄山风 景区游客同比增长 13.7%，创 ...

Core Viewpoint - The performance of Songcheng Performance in 2024 is outstanding, with a net profit of 1.049 billion yuan, accounting for 63.6% of the total net profit of 22 tourism and scenic area listed companies in A-shares [1][2] Group 1: Financial Performance - In 2024, the total net profit of 22 tourism and scenic area listed companies reached 1.648 billion yuan, with Songcheng Performance contributing 1.049 billion yuan [1] - Songcheng Performance's revenue increased by 25.49% year-on-year, while management expenses grew by only 17.79%, resulting in a management expense ratio of 7.14%, a decrease of 0.47 percentage points from 2023 [1] Group 2: Brand and Marketing Strategy - The company has established a commercial closed loop through four major festival IPs, including "Carnival Chinese New Year," which enhances brand communication and drives consumer engagement [1] - The average visitor stay at some of the company's scenic spots can reach up to 7 hours, indicating strong customer engagement [1] Group 3: Operational Management - Songcheng Performance employs a dual-driven strategy of "internal growth + external introduction," creating a talent matrix that covers the entire cultural tourism industry chain [1] - The company focuses on dynamic human resource allocation to reduce costs, emphasizing "professional talent, digital management, and agile organization" for efficient operations [1] Group 4: New Projects and Market Impact - The newly opened "Qian Guqing" scenic areas have generated significant consumer interest, with the Guangdong Qian Guqing area achieving profitability in its first year [2] - The "Three Gorges Qian Guqing" scenic area generated over 100 million yuan in revenue within 100 days of opening, boosting local tourism revenue by over 40% [2]

在产品与创新方面，公司不断拓展文旅消费的 "增量端口"，挖掘情绪消费的 "蓝海价值"。通过创新产 品内容、优化景区沉浸式场景、提升演出科技含量，将旅游、演艺、度假有机融合，打造了四季场景重 构的四大超级节庆活动，并针对不同细分圈层开发沉浸式定制化主题活动，形成了 "体验催生内容、内 容拉动流量、流量反哺体验"的增强闭环，有效激活了全民共创的 "口碑裂变"。 值得一提的是，宋城演艺高度重视研发投入，2024年研发投入达4125.53万元，同比增长 37.48%。公司 开展了多项研发项目，涵盖舞台视效设备联动控制、舞台机械安全稳定运行、舞台风效调节等多个领 域，旨在提升演艺产品质量，增强演出的沉浸感、表现力和安全性，为游客带来更优质的体验。 展望未来，宋城演艺表示将继续聚焦现场演艺主业，把竞争优势转化为增长优势，加强精细运营，突显 特色化经营。打造多元内容生态体系，重点做好青岛《丝路千古情》的全新编创以及广东千古情景区的 升级改造。同时，融合创意手法和科技手段，打造 "时空折叠" 的沉浸场景，构建全新旅游休闲体验。 在营销推广上，发挥宣传与市场开拓的联动机制，强化品销协同，借助新媒体实现社交裂变，提升品牌 曝光度 ...

[Table_Summary] 事件: 4 月 25 日，公司发布 2024 年年报及 2025 年一季报。2024 年，公司实 现营收 24.17 亿元（同比+25.49%），归母净利润 10.49 亿元，扣非归母 净利润 10.32 亿元，扭亏为盈。2025 年一季度，公司实现营收 5.61 亿 元（同比+0.26%），归母净利润 2.46 亿元（同比-2.18%），扣非归母净 利润 2.40 亿元（同比-3.88%）。 新项目驱动增长，轻资产业务亮眼 [Table_StockName] ——宋城演艺（300144）2024Q4&2025Q1 业绩点评报告 [Table_ReportDate] 投资要点: 新项目持续爬坡，轻资产业务贡献增量。现场演艺项目中，新项目表现 更加出色，2024 年新开业景区广东千古情录得收入 2.56 亿元，占营收 比重超 10% ； 西 安 千 古 情 与 上 海 千 古 情 营 收 分 别 同 比 增 长 178.02%/18.25%。杭州宋城旅游区仍为营收占比最大的景区，2024 年 实现收入 6.37 亿元，同比-2.71%。轻资产业务表现出色，2024 年实现 收入 ...

投资建议：我们认为花房事件结束后，公司重新振作主业，受益文旅景气度，整体座位数不断扩容，上 座率有望持续提升。佛山、上海等新项目开业贡献成长，轻资产项目持续推进，扩张加速；团客加速复 苏，散客提振盈利。我们预计公司2025-2027 年实现营业收入27.39/30.79/33.32 亿元，同比 +13.30%/+12.41%/+8.23%，实现归母净利润11.86/13.46/14.66 亿元，同比+13.07%/+13.52%/+8.91%，对 应PE21X/19X/17X，维持"买入"评级。 风险因素 消费复苏不及预期风险，竞争加剧风险，自然灾害风险。 主营项目有所分化，新项目表现亮眼。分业务来看，2024 年杭州宋城旅游区/丽江宋城旅游区/电子商务 手续费/广东千古情景区/桂林宋城旅游区分别收入5.95/2.85/2.74/2.50/2.00 亿元，同 比-3.76%/-10.13%/+56.56%/-/-7.12%。广东千古情表现亮眼，开业首年即盈利，核心演出《广东千古 情》演出 1,386 场，单日最高 10 场，带动城市人气指数直线飙升。《西安千古情》开启双剧院模式， 两大剧院同时容纳近 6,00 ...

宋城演艺发布2024 年及1Q25 业绩， 2024 年实现营收24.17 亿/yoy+25.49%，归母净利10.49 亿/同比扭 亏；若不考虑持有花房集团公司的长期股权投资形成的投资收益及减值损失，24 年实现净利润10.39 亿/同口径yoy+25.24%，业绩表现符合预告（营收23-25 亿；归母净利润：9.3-12亿）。1Q25 实现营收 5.61 亿/yoy+0.26%，归母净利2.46 亿/yoy-2.18%，整体稳健。展望后续，公司部分存量项目经营受旅游 消费习惯变化、行业竞争等影响阶段性承压；佛山、西安等新项目表现突出，轻资产布局提速，成为增 厚公司业绩新引擎。公司24 年拟现金分红总额5.25 亿/yoy+100.2%，分红率50.01%，股东回报持续优 化，叠加股权激励有望释放核心团队动能，公司长期发展信心得以彰显。维持"买入"评级。 新项目表现靓丽，存量景区经营阶段性承压 考虑文旅消费习惯变迁，25-26 年存量项目经营或仍有所承压，我们下调25-26 年EPS 15/12%至 0.44/0.51 元，新引入27 年EPS0.55 元。参考可比公司25 年Wind 一致预期PE 均值2 ...

Investment Rating - The investment rating for the company is "Buy" [1][5] Core Views - The company reported a revenue of RMB 2.417 billion in 2024, representing a year-on-year growth of 25.49%, and a net profit attributable to shareholders of RMB 1.049 billion, marking a turnaround from a loss [3][8] - The growth in 2024 was primarily due to a low base from the previous year, with existing projects under pressure, necessitating ongoing attention to optimization [3][8] - New projects are ramping up quickly and showing excellent performance, with stable progress in light-asset contracts, indicating promising growth potential [3][5] Summary by Sections Financial Performance - In 2024, the company achieved a revenue of RMB 2.417 billion, up 25.49% year-on-year, and a net profit of RMB 1.049 billion, recovering from a loss [8] - The company plans to distribute a cash dividend of RMB 2 per 10 shares, totaling RMB 525 million, with a payout ratio of 50% [8] Project Performance - Existing projects showed mixed results, with most under pressure; however, new projects are performing well, such as the Guangdong Foshan project, which became profitable in its first year [8] - The company has signed a cooperation agreement for the "Silk Road Eternal Love" project, with expected service fees of RMB 50 million, set to open in July 2026 [8] Earnings Forecast - The company expects EPS of RMB 0.45, 0.50, and 0.55 for 2025, 2026, and 2027, respectively, with corresponding P/E ratios of 21.3, 19.3, and 17.5 [5][7] - Revenue projections for 2025 are estimated at RMB 2.686 billion, with a growth rate of 11.1% [7]

中银国际证券股份有限公司李小民,宋环翔近期对宋城演艺（300144）进行研究并发布了研究报告《新项目爬坡迅 速，关注轻资产扩张与存量项目优化》，给予宋城演艺买入评级。 宋城演艺 消费恢复不达预期、存量项目优化不及预期、安全事故风险。 证券之星数据中心根据近三年发布的研报数据计算，东北证券赵涵真研究员团队对该股研究较为深入，近三年预 测准确度均值为39.04%，其预测2025年度归属净利润为盈利13.3亿，根据现价换算的预测PE为18.78。 最新盈利预测明细如下： 公司发布2024年年报及2025年一季报。24年公司实现营收24.17亿元，同比+25.49%；归母净利润10.49亿元，同比 扭亏为盈。24年公司业绩增长主要系上年基数较低，存量项目整体承压，后续需关注优化情况；新项目爬坡迅速 表现优异，轻资产签约稳定推进，后续增长潜力可期，维持买入评级。 支撑评级的要点 24年公司业绩稳健增长，分红率逐步提升。24年公司实现营收24.17亿元，同比+25.49%；归母净利润10.49亿元， 同比扭亏为盈；扣非归母净利润10.32亿元。24年公司的业绩实现高增长，主要系23年花房集团计提大额减值，基 数较低，若不 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company's performance met expectations, showing steady expansion with a focus on new project development and marketing efforts [1][5] - The company achieved a revenue of 2.417 billion yuan in 2024, a year-on-year increase of 25.49%, and a net profit of 1.049 billion yuan, marking a turnaround from losses [5] - New projects, particularly in Guangdong and Xi'an, have shown strong performance, contributing significantly to revenue growth and market presence [5] Financial Summary - Revenue projections for 2025-2027 are 2.739 billion yuan, 3.079 billion yuan, and 3.332 billion yuan, representing year-on-year growth rates of 13.30%, 12.41%, and 8.23% respectively [5][6] - Net profit estimates for the same period are 1.186 billion yuan, 1.346 billion yuan, and 1.466 billion yuan, with growth rates of 13.07%, 13.52%, and 8.91% respectively [5][6] - The company reported a gross margin of 46.39% in Q4 2024, an increase of 6.82 percentage points year-on-year [5]