【导读】 专访桂林三金副总裁李春：以非遗技艺铸品质，以创新战略启新程 见习记者 荧墨 中国上市公司协会联合中国基金报等媒体，开展"我在'十四五'这五年 上市公司在行动"主题 宣传活动。 日前，记者在广西壮族自治区桂林市临桂区的桂林三金（002275.SZ）厂区内，与该公司副 总裁李春畅聊"十四五"期间桂林三金的创新与改变。 坚守惠民初心 "薄利多销"赢市场 李春向记者表示，桂林三金的风格及管理理念，是"赚取合理的利润"，将惠民初心融入产品 定价与市场运营中。 "非遗"技艺赋能 民族药焕发新光彩 "公司的拳头产品是三金西瓜霜，西瓜霜是味有200多年历史的古药。最早记载的古籍，是清 代乾隆年间名医顾世澄所著的《疡医大全》。"李春向记者介绍，桂林三金在传承传统制作技 艺的基础上，结合现代中医药理论加以改进，并持续创新，研制出具有三金特色的西瓜霜现 代炮制技艺。 这一非遗技艺的背后，是桂林三金对工艺细节的极致追求。李春表示，传统西瓜霜炮制依赖 人工操作，生产周期长且品质不稳定。而三金创制的新工艺不仅解决了传统工艺生产周期长 的问题，在国内外独家实现了西瓜霜的工业化生产，且新工艺生产的西瓜霜还具有纯度高、 效果好、周期 ...

Core Viewpoint - Guilin Sanjin is leveraging traditional craftsmanship and innovative strategies to enhance product quality and drive growth during the 14th Five-Year Plan period [3][10]. Group 1: Product Innovation and Heritage - The company's flagship product, Sanjin Watermelon Frost, has a history of over 200 years and has been modernized through innovative production techniques that ensure high purity and effectiveness while reducing production time and environmental impact [3][4]. - Guilin Sanjin's commitment to traditional techniques has led to the successful inclusion of "Guilin Sanjin Watermelon Frost Production Technique" in the Guilin Intangible Cultural Heritage list in 2024, affirming the company's role in preserving and revitalizing traditional Chinese medicine [3][10]. Group 2: Market Strategy and Consumer Focus - The company adopts a "thin profit margin, high sales volume" strategy, ensuring affordable pricing for its products, which are widely available in over 90% of pharmacies across China [6][10]. - Sanjin Watermelon Frost and Sanjin Tablets have been market leaders for over 30 years, achieving a stable market share due to their consistent efficacy and consumer trust [6][10]. Group 3: Research and Development - During the 14th Five-Year Plan, Guilin Sanjin has received multiple awards for its research projects, highlighting its strong capabilities in scientific innovation [5][10]. - The company is actively involved in the development of innovative drugs and has made significant improvements to existing products, with Sanjin Watermelon Frost undergoing eight rounds of innovation [8][9]. Group 4: Supply Chain and Distribution - Guilin Sanjin maintains a robust supply chain with long-term relationships with suppliers, ensuring a steady supply of key raw materials for its products [10]. - The company has established a mature distribution network with nearly 100 main distributors and over 2,000 chain pharmacies, facilitating its market reach [10]. Group 5: International Expansion - Guilin Sanjin has successfully registered and launched 18 products in 17 countries and regions, expanding its presence in markets along the Belt and Road Initiative [10].

证券日报网讯 桂林三金8月27日在互动平台回答投资者提问时表示，公司三金片和西瓜霜在海外很多市 场都有销售，如东欧的塞尔维亚、美洲的美国和加拿大、大洋洲的澳大利亚、东南亚地区大部分国家 等。市场推广与建设需要一定的时间积累，公司将利用产品在海外华人市场中的口碑与品牌优势，逐步 向当地人市场渗透，以实现销量的增长。 （编辑 王雪儿） ...

针对上述提问，桂林三金回应称："您好，公司三金片和西瓜霜在海外很多市场都有销售，如东欧的塞 尔维亚、美洲的美国和加拿大、大洋洲的澳大利亚、东南亚地区大部分国家等。市场推广与建设需要一 定的时间积累，公司将利用产品在海外华人市场中的口碑与品牌优势，逐步向当地人市场渗透，以实现 销量的增长。谢谢。"责任编辑：栎树 金融界8月27日消息，有投资者在互动平台向桂林三金提问："请问公司目前是否有海外营收？" ...

Group 1 - The stock price of Guilin Sanjin reached 15.68 yuan as of August 12, 2025, reflecting a 0.90% increase from the previous trading day [1] - The trading volume on that day was 194 million yuan, with a turnover rate of 2.21%, and the total market capitalization stood at 9.213 billion yuan [1] - Guilin Sanjin operates in the traditional Chinese medicine manufacturing industry, focusing on the research, production, and sales of traditional Chinese medicine and chemical drugs [1] Group 2 - The company's product portfolio includes well-known medications such as Sanjin Pian and Xigua Shuang series, and it is also involved in flu prevention and monoclonal antibody drugs [1] - In response to investor inquiries, the company stated it will closely monitor changes in national policies, enhance risk management, and adjust product structure and marketing strategies as needed [1] - The company is improving its online terminal agreement client layout in the OTC channel and increasing investment in online operations while enhancing brand influence through comprehensive online and offline promotions [1] Group 3 - On August 12, the net outflow of main funds was 1.1881 million yuan, with a cumulative net outflow of 73.1303 million yuan over the past five trading days [1]

Core Viewpoint - The article highlights the innovative marketing strategies of Guilin Sanjin and Sanjin Pian, particularly focusing on the "Urological Health Smooth Journey" campaign during the 12th anniversary of Urological Health Day on June 16, aiming to raise awareness about urinary health among a broader audience [1][15]. Group 1: Campaign Initiatives - Guilin Sanjin partnered with Didi Delivery to launch a public welfare initiative targeting drivers, addressing their unique health challenges related to prolonged sitting and inadequate hydration [3][4]. - A research report titled "Urological Health Smooth Journey - 2025 Care for Driver Groups" was published, based on surveys conducted with thousands of ride-hailing and freight drivers, to better understand their health habits and needs [6]. - A three-day themed truck parade took place from June 14-16 in key locations in Guangzhou, promoting awareness of urinary health through eye-catching slogans on custom trucks [8]. Group 2: Educational Efforts - The campaign included interactive activities such as care packages for drivers and engaging games to disseminate knowledge about urinary health [9]. - Experts in urology recorded educational videos using simple language to encourage good habits related to urinary health, alongside the release of a situational short film and an interactive H5 game to make learning more engaging [12]. Group 3: Brand Evolution - Since the inception of Urological Health Day in 2014, Guilin Sanjin has consistently evolved its marketing strategies, collaborating with various platforms to enhance public health awareness and adapt to market demands [15]. - The partnership with Didi Delivery represents a new approach to reach a specific occupational group, reinforcing the brand's commitment to improving public understanding of urinary health [15].