在美国Costco超市的货架上，一款广货皮蛋成了断货爆款。 这个曾被欧美市场视为"黑暗料理"的中国食品，正以其独特魅力赢得越来越多海外消费者的青 睐。这一变化正是广东食品产业转型升级、开拓全球市场的生动缩影。 广东是中国食品大省，也是全世界的食品大省。2025年，规模以上食品工业营业收入已近 9000亿元，持续位居全国前列，这为广货走向更广阔市场提供了有力支撑。 在这一背景下，广东食品企业正积极探索传承与创新之间的平衡之道。在生产端，企业通过智 能化改造提升效率与品质稳定性；在产品端，紧密跟随健康化、年轻化的消费趋势持续迭代， 使传统广货焕发出崭新活力。 临近春节，2月7日，由广东省工业和信息化厅、农业农村厅联合主办的"广货行天下"春季行动 食品专场促销活动在广州启动。活动吸引了近三十家来自省内多地的食品企业参与，涵盖调味 品、水产、烘焙、饮料等多个品类，通过展销与线上直播相结合的方式，集中展示了广货的多 元魅力，为消费者提供了丰富的年味选择。 食在广东，广货食品正以其独特的品质和文化内涵，沿着更广阔的道路走向全国、走向世界。 记者丨谭砚文 编辑丨蒋韵 老广货焕发新活力 把广货皮蛋卖成C o st c o爆款 ...

Core Viewpoint - The "Guangdong Goods Going Global" spring promotional event aims to boost local food enterprises through diverse marketing strategies, including offline displays and live streaming, enhancing consumer engagement and sales growth [3][5][6]. Group 1: Event Overview - The event was launched on February 7 in Guangzhou, featuring numerous high-quality food companies from Guangzhou, Foshan, Meizhou, and Macau, covering various product categories such as beverages, snacks, condiments, and festive foods [3][5]. - The integration of offline displays and online live streaming was highlighted as a key feature, with many companies setting up live streaming areas to showcase products and engage with consumers in real-time [6]. Group 2: Sales and Promotions - Many participating companies offered significant discounts and promotions, with some providing the largest discounts since 2025, including price reductions, gifts, and other incentives to attract consumers [6]. - For instance, the company Jianlibao reported that their online sales exceeded 10,000 yuan shortly after starting their live stream, indicating strong consumer interest and engagement [6]. Group 3: Industry Context and Government Support - Guangdong has established a robust food industry ecosystem, supported by emerging channels like live streaming and cross-border e-commerce, along with government policies aimed at enhancing industry development [7][8]. - The Guangdong Provincial Department of Industry and Information Technology stated that the food industry is projected to achieve nearly 900 billion yuan in revenue by 2025, reflecting a 20% increase from 2020 [7]. - The government is actively promoting the "Guangdong Food" brand and facilitating market expansion for local enterprises through initiatives like the "exhibition to promote sales" strategy [8].

Group 1 - The article highlights the increasing popularity of Guangdong local products during the Spring Festival travel season, with various specialties being sold at highway service areas across the province [1][2] - Specific sales figures are provided, indicating that on the first day of the Spring Festival travel period, two service areas sold 8 pieces of Duan inkstones, 500 pounds of sugar oranges, and 70 pounds of Deqing tribute tangerines [2] - The article emphasizes the cultural significance of these products, such as the traditional flavors of Guangdong, which are now reaching more provinces along the highways [2][3] Group 2 - Various local specialties are mentioned, including the traditional Xihua chicken and the unique flavors of the region, which are attracting travelers to purchase these items [1][2] - The article notes that the highway service areas are becoming "New Year goods procurement stations," showcasing the local culinary heritage and products [1][3] - Plans for future promotions, such as setting up small flower markets to assist in selling local orchids, indicate ongoing efforts to enhance the visibility and sales of regional products [3]