Core Viewpoint - The upcoming 2025 Harvest Festival in Fengkai County will celebrate agricultural achievements and promote local specialties, particularly the Xinghua chicken, while showcasing the region's cultural heritage and rural revitalization efforts [4][6][49]. Group 1: Event Overview - The Harvest Festival will take place on September 23, 2025, with the theme "Celebrating Agricultural Harvest and Enjoying a Better Life" [4]. - The festival will feature activities that highlight agricultural culture, local specialties, and the happiness of rural life [5][6]. - The event aims to promote the Xinghua chicken brand and its culinary culture [5][6]. Group 2: Cultural and Historical Significance - Fengkai County is located at the gateway of the Guangdong-Hong Kong-Macao Greater Bay Area and is rich in natural beauty and cultural heritage [3][10]. - The area has a deep historical background, dating back to the Qin and Han dynasties, and is known for its contributions to Lingnan culture [14][15]. - The county boasts numerous intangible cultural heritage items and has transformed its commercial areas to reflect its historical significance [16][17]. Group 3: Economic Development and Agricultural Focus - The county has implemented the "Hundred Million" project to enhance rural aesthetics and promote economic development [18][25]. - Fengkai is actively attracting investments and developing various industrial chains, including food processing, new energy storage, and modern agriculture [26][27][31]. - The Xinghua chicken industry has become a key pillar of agricultural development, with a comprehensive output value exceeding 2 billion yuan, benefiting over 3,700 farming households [49]. Group 4: Festival Activities and Plans - The festival will include the release of reports on typical village construction and investment attraction achievements [36]. - Various interactive activities will be organized, such as a fun harvest game and a themed treasure hunt, to engage participants and promote local culture [56][58]. - The event will also feature a culinary showcase, allowing visitors to experience local flavors and specialties [55].

Core Viewpoint - The construction of the ecological Xinghua chicken demonstration breeding area in Fengkai County marks a significant step towards rural revitalization and the upgrade of specialty agriculture, aligning with the county's "Hundred Million Thousand Project" goals [3][4][5]. Group 1: Project Overview - The ecological Xinghua chicken demonstration breeding area covers approximately 190 acres and will consist of 27 standardized chicken houses, with a total breeding area of 28,100 square meters [11][12]. - The project is designed based on principles of "standardized breeding, large-scale breeding, and efficient breeding," equipped with modern facilities for ventilation, temperature control, and waste management, promoting green cycles and precise management [13][14]. Group 2: Economic Impact - Upon completion, the breeding area is expected to have a stock capacity of approximately 271,000 chickens and an annual breeding capacity of 1,087,000 chickens, establishing itself as a leading standardized breeding base in Fengkai County [14][15]. - The first phase of the project is anticipated to create over 80 local jobs, prioritizing the employment of nearby villagers and returning laborers, while also providing stable income channels for village collectives through land leasing [17][18]. Group 3: Strategic Importance - The project is part of Fengkai County's broader strategy to enhance local economic and social benefits, with an expected comprehensive output value exceeding 100 million yuan after the first phase is fully operational [19][20]. - The county government is actively promoting the establishment of specialty industry projects, with successful initiatives including the "Wens Food Quality Chicken Industry Park" and the "Fengkai Jianong Integrated Xinghua Chicken Breeding Project" [20][21]. Group 4: Policy Support - The introduction of the "Media + Empowerment Action Plan for the High-Quality Development of Zhaoqing Xinghua Chicken Industry" reflects the county's commitment to building a modern agricultural industry system that supports farmers' income and enhances industry efficiency [23][24][25].

Core Viewpoint - The "Media+" initiative is transforming the Guangdong livestock industry by integrating media resources with industry practices, aiming to enhance brand visibility and market reach through comprehensive training and collaboration [10][41][90]. Group 1: Event Overview - The first "Media+" training course for the livestock industry was launched in Guangdong, attracting 672,000 online participants across multiple platforms including Douyin and Kuaishou [11][17]. - The training featured five practitioners sharing insights on topics such as AI, branding, and market expansion, emphasizing a "full-chain support" service model [18][20][22]. Group 2: Industry Impact - The training aims to address the challenges faced by livestock enterprises, particularly those with quality products but lacking brand recognition, by providing comprehensive support in branding and marketing [46][80]. - The initiative is expected to create a collaborative ecosystem among various stakeholders in the livestock industry, facilitating seamless connections between breeding, processing, and distribution [70][72]. Group 3: Future Directions - Future training sessions will continue to focus on "full-chain support" services, covering topics like international market strategies and the integration of AI in livestock management [62][64]. - The "Media+" approach is seen as a key step in overcoming industry bottlenecks, with the potential to elevate Guangdong's livestock sector from a large-scale to a strong industry, setting a benchmark for national development [88][105].

Core Viewpoint - Guangdong is leveraging media to enhance the livestock industry, transitioning from supply assurance to quality improvement, with a goal to cultivate over 10 brands with annual output value exceeding 10 billion yuan within three years [1][2]. Group 1: Industry Overview - Guangdong is a major province in livestock production and consumption, with a self-sufficiency rate for pigs exceeding 75% and a scale rate of 83.1% [1]. - The province faces challenges such as insufficient branding, poor supply-demand connection, and inadequate quality trust systems [1]. Group 2: Media Integration - The first training session attracted 673,000 online participants, indicating strong interest in the "media + livestock" initiative [2]. - Media is seen as a tool to reconstruct the value ecosystem of the industry, shifting from transactional to relational economics [2]. Group 3: Training and Development - The training emphasized building credibility through "transparent farms" and developing new media marketing talent [1][2]. - The initiative aims to provide targeted solutions for market expansion and quality safety awareness [1]. Group 4: Brand Development - The "Year Fish Economy" is highlighted as a successful case of cultural marketing, generating over 10 billion yuan in output value and processing capacity exceeding 300,000 tons [2]. - The training also focused on practical solutions for brand value enhancement, including product traceability videos and promotional channel recommendations [3]. Group 5: Collaborative Efforts - Local governments and enterprises are actively participating in the training, fostering collaboration within the industry chain [3][4]. - The initiative aims to create a comprehensive cooperation platform among different segments of the industry, from production to consumption [4]. Group 6: Future Directions - Future training sessions will cover various topics, including international market strategies and the integration of AI in livestock [5]. - The initiative is expected to enhance the brand influence of local products, such as the Fengkai Xinghua Chicken, which has significant potential for growth [4].

Core Viewpoint - The introduction of the first "Media+" poultry plan in Guangdong, specifically for the Zhaoqing Xinghua Chicken industry, aims to enhance the quality and branding of the industry while promoting comprehensive upgrades across the entire supply chain [2][3][4]. Group 1: Industry Development Goals - The "Media+" plan outlines five core objectives to be achieved by 2027, including the establishment of a comprehensive standard system, significant brand value enhancement, improvement of the overall quality of business entities, promotion of Xinghua Chicken consumption in the Greater Bay Area, and the integration of agricultural, cultural, and tourism sectors [5][6][7]. - The Xinghua Chicken is recognized as a national geographical indication product and is one of Guangdong's three famous chicken varieties, representing a significant agricultural pillar for rural revitalization in Zhaoqing [15][16]. Group 2: Economic Impact and Scale - The comprehensive output value of the Xinghua Chicken industry in Zhaoqing exceeds 20 billion yuan, with a breeding volume of over 17 million birds and an annual production of 40 million chicks, benefiting more than 3,700 farming households [24][25]. - The county has established multiple modern breeding bases, forming an initial industrial chain from breeding to processing and sales, which lays a solid foundation for the "Media+" initiative [27][28]. Group 3: Policy Support and Implementation - The rapid introduction of the action plan is supported by local policy innovations and strong execution capabilities, with the government planning to invest 210 million yuan over three years to support high-quality agricultural development [34][35][36]. - Zhaoqing and Fengkai have implemented various policies to encourage participation in the Xinghua Chicken industry, including a subsidy scheme that can provide over 1.84 million yuan to individual households [46][49]. Group 4: Branding and Marketing Strategies - The Xinghua Chicken brand is being actively promoted through innovative marketing strategies, including campaigns targeting the Greater Bay Area and creative promotional activities during the college entrance examination period [58][60]. - The introduction of the "Golden Award Xinghua Chicken" in Hong Kong, featuring a unique recipe, has successfully established a new foothold for the brand in the Bay Area and beyond [74][77]. Group 5: Cultural and Historical Significance - The historical and cultural significance of the Xinghua Chicken, linked to the first scholar of Lingnan, enhances its marketability and brand identity, contributing to its recognition as a "cultural card" [55][79]. - The "Media+" plan marks a transition from product-driven and resource-driven development to a higher dimension of brand and cultural-driven growth, providing a valuable reference for agricultural brand innovation in Guangdong and nationwide [82][83].

Core Viewpoint - The article highlights the historical significance and culinary excellence of Fengkai Xinghua Chicken, tracing its origins back to ancient times and its evolution into a renowned delicacy in Guangdong, China [5][11]. Historical Significance - Fengkai Xinghua Chicken, also known as "Mizai Chicken," has a history dating back over a thousand years, becoming famous alongside the first scholar of Lingnan, Mo Xuanqing, who presented it to the emperor [2][5]. - The chicken gained the title "Zhuangyuan Chicken" after being presented to the emperor, marking its place in history as a tribute dish [5][6]. Culinary Excellence - The chicken is celebrated for its delicious taste and has become a staple in banquets, with the saying "no feast is complete without Xinghua Chicken" originating from its popularity [6][10]. - It has received numerous awards and is recognized as a Guangdong provincial brand product, with certifications for being a geographical indication and a pollution-free food [9]. Farming Practices - Fengkai Xinghua Chicken is raised in a national geological park, where it forages for natural plants, fruits, and insects, contributing to its unique flavor and maintaining a low fat content of only 5.1% [8][9]. - The local government has established breeding centers to promote the preservation and quality of the chicken breed [7]. Market Expansion - In 2022, the brand of Fengkai Xinghua Chicken was enhanced, aiming to expand its reach to the Greater Bay Area and beyond, with a promise of delivering fresh chicken to consumers within five hours [11][12].

Core Viewpoint - The "Media+" initiative aims to enhance agricultural cooperation between Guangdong and Jilin provinces, focusing on the promotion of high-quality agricultural products and the establishment of a robust market system through cultural empowerment and media integration [10][11][12]. Group 1: Event Overview - The Jilin-Guangdong Agricultural Sharing Economy and Quality Specialty Agricultural Products Promotion Conference was held during the 24th Changchun International Agricultural and Food Expo [2][3]. - The conference emphasized themes such as technological agriculture, green agriculture, quality agriculture, and brand agriculture [4][5]. Group 2: Media Empowerment - The "Media+" initiative is seen as a transformative approach to empower agricultural market systems, integrating culture and media to enhance product value and market reach [9][30]. - The initiative has sparked a wave of exploration and discussion across various industries, promoting a new paradigm of cooperation between Jilin and Guangdong [11][12]. Group 3: Agricultural Cooperation - The collaboration between Jilin and Guangdong has led to the development of numerous products, market connections, and export enterprises, establishing a new cooperative model known as the "Four Shares" [12][13]. - Jilin officials expressed the intention to adopt Guangdong's successful experiences in cultural empowerment and media integration to boost local agricultural products [14][15]. Group 4: Brand Development - The initiative aims to transform regional products into trusted national brands by connecting cultural narratives with consumer experiences through media [16][17]. - Various companies are leveraging the "Media+" strategy to enhance brand recognition and market presence, focusing on consumer trends and product innovation [39][40]. Group 5: Future Directions - Guangdong plans to collaborate with Jilin to create a "New Year Dish" matrix, elevating local specialties like Jilin ginseng into culturally significant products through media promotion [48][49].

Core Insights - The article highlights the inclusion of Chengcun Oyster from Yangjiang in the 2025 Guangdong Specialty Ingredients TOP 20 list, ranking 12th with a Golden List Index of 82.15 [3][4]. Group 1: Industry Overview - The 2025 Guangdong Specialty Ingredients TOP 20 list was announced at the third China International (Foshan) Prepared Dishes Industry Conference held in Shunde [2]. - The list reflects the influence and reputation of ingredients in the Guangdong market, calculated based on four key indicators: media dissemination, export performance, cultural influence, and e-commerce market performance, with a maximum score of 100 [13][15]. Group 2: Chengcun Oyster Specifics - Chengcun Oyster is a specialty product from Chengcun Town, Yangxi County, Yangjiang, known for its high protein content, low cholesterol, and sweet taste, earning it the nickname "sea milk" [5][6]. - The annual output value of Chengcun Town's oyster farming exceeds 700 million yuan, and it is recognized as a "National Standardized Demonstration Zone for Nearshore Oyster Hanging Culture" [9][10]. - Chengcun Oyster has a nearly 200-year history of cultivation and has recently adopted innovative techniques to enhance production, leading to a standardized, scaled, and industrialized approach in the oyster farming sector [10][11].

Core Insights - The 2025 Guangdong Specialty Food List TOP20 has been released, with Fengkai Xinghua Chicken successfully making the list, ranking 11th with a score of 82.36 [5][10][11] Group 1: Event Overview - The third China International (Foshan) Prepared Food Industry Conference was officially launched in Shunde, known as the "World Food Capital" [2][4] - The event gathered around 300 participants, including representatives from various agricultural departments, suppliers, distributors, and foreign guests to discuss new opportunities in the industry [4] Group 2: Specialty Food List - The TOP20 list was created based on four key indicators: media dissemination, export performance, cultural influence, and e-commerce market performance, with scores ranging from 0 to 100 [6][7] - The top ten foods include: 1. Zhanjiang Prawn - 86.17 2. Shunde Mullet - 85.47 3. Taishan Eel - 85.00 4. Xiniu Mazu Bamboo Shoot - 83.88 5. Zengcheng Chih Choy - 83.58 6. Zhongshan Shiqi Pigeon - 83.46 7. Duanruan Bitter Melon - 83.04 8. Shaoguan Nanhsiang Duck - 82.81 9. Shunde Grass Wans - 82.69 10. Chengshui Jing Aoni - 82.59 [8] Group 3: Fengkai Xinghua Chicken - Fengkai Xinghua Chicken is one of Guangdong's three famous chickens, recognized as a national geographical indication product with a breeding history of over 500 years [12][13] - The chicken is known for its unique characteristics, including "glass skin" and "cane sugar bone," and has earned titles such as "Thousand-Year Tribute Chicken" and "Top Scholar Chicken" [13][14] - The economic impact of Fengkai Xinghua Chicken is significant, with a total output value of 2.38 billion yuan, over 17 million chickens raised, and an annual production of 40 million chicks, benefiting more than 3,700 farming households [17][18][19]