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南中轴价值升级与中海地产深耕:从和瑞叁號院到公元里的品质兑现
Bei Ke Cai Jing· 2025-10-05 13:30
去年7月,北京中轴线成功列入《世界遗产名录》,成为中国第59项世界遗产。这一荣誉不仅让这条拥有750余年历史、现存最长且保存最完整的古代城市轴 线再度聚焦世界目光,更带动其南延线南中轴进入全新价值发展周期。 作为贯穿这一区域的核心道路,南苑路串联起板块脉络,沿着它深入大红门板块,一片兼具现代设计感与传统建筑美学的住宅群落格外引人注目——这便是 已完成交付的中海和瑞叁號院,以精工品质为南中轴人居写下生动注脚。 在建筑工艺上,中海和瑞叁號院突破传统,采用铝模、挑架系统提升施工精度与效率;防水环节独创"三色防线"标准,构建全维度防护体系,以创新技术与 精密工法筑牢建筑品质根基。品质管控层面,项目率先推出"360天360°全维预检机制",同时实施"停止点"穿透式管理…… 这份对品质的严苛坚守,让中海和瑞叁號院的高品质交付引发市场广泛关注,不仅是中海地产将业主对美好生活的期待转化为实景的兑现,更彰显出其对这 片土地价值高地的深刻洞察与深度挖掘。 在中国建筑9月26日举办的首批"好房子"营造体系践行项目授牌仪式上,和瑞叁號院项目脱颖而出,荣膺0001号授牌项目。项目以 "三代人的三好愿" 为核 心,深度践行 "好房子" ...
丰台又推介11宗“好房子”宅地,多集中于三四环
Cai Jing Wang· 2025-08-01 11:33
Core Viewpoint - The introduction of 11 residential land plots in Fengtai District aims to meet diverse and personalized housing demands, enhance housing supply quality, and stimulate consumer activity [1][6]. Group 1: Land Plot Details - The 11 plots are categorized into three types: five for shantytown redevelopment, five for urban village redevelopment, and one for primary development [2]. - Specific plots include the Yuegezhuang Village plot (2.18 hectares, 58,000 square meters), the Changxindian plot (4.25 hectares, 46,800 square meters), and the Zhangguozhuang plot (approximately 47,700 square meters) [3][4]. Group 2: Location and Infrastructure - All plots are strategically located within Fengtai District, close to essential amenities such as education and healthcare, and within approximately 1 kilometer of transit stations [1][4]. - The plots are situated in key areas or emerging growth zones, offering advantages of prime location, mature infrastructure, and planned development [4]. Group 3: Market Implications - The high inventory in Fengtai District presents competition among new projects, but well-located and high-quality developments can still succeed [6]. - The increase in land supply is expected to broaden the choices in the new housing market, contributing to the ongoing enhancement of housing quality and stimulating consumer demand [6].
中海开始亏本卖房了
Sou Hu Cai Jing· 2025-05-28 03:33
Core Viewpoint - China Overseas Land & Investment (COLI) has significantly reduced prices in multiple projects in Nanjing, leading to widespread dissatisfaction among homeowners and impacting the local real estate market [1][4][5]. Group 1: Price Reductions - The project "Guanjiangyue" in Nanjing saw a price drop from 34,620 yuan per square meter to 23,000 yuan per square meter, a decrease of 33.6% [1]. - "Guanwenlan," another project, dropped from nearly 37,000 yuan per square meter to 24,000 yuan per square meter, with lower floor units even reaching 22,000 yuan per square meter [4]. - The "Heshan" project in Jiangning district reduced its price from approximately 30,000 yuan per square meter to 17,000 yuan per square meter, nearly 60% off the original price [4]. Group 2: Financial Implications - The cost breakdown for "Guanjiangyue" indicates that selling each unit results in a loss of 400,000 to 600,000 yuan, as the total cost exceeds 27,000 yuan per square meter [1]. - The overall financial performance of COLI has deteriorated, with a net profit of 15.63 billion yuan in 2024, significantly lower than its competitors [19]. - The profit margin for COLI has dropped to 17.7%, marking a ten-year low, while the average profit margin for the industry has also declined [19][21]. Group 3: Market Dynamics - The aggressive price cuts by COLI have led to a perception of the company as a "price butcher," negatively affecting the sales of surrounding second-hand properties [5][4]. - The real estate market is experiencing a significant slowdown, with new residential construction area down 22.3% year-on-year in the first four months of the year [22]. - The overall sales of new residential properties in April 2025 were approximately 623.7 billion yuan, reflecting a 40.8% decline from March [22].