文/北京进深 林振兴 2026年朝阳土地推介会，17位央国企地产大佬来了，但金茂北京地区公司总经理马浩却缺席了。 微妙的是，拟供地计划中的三间房D区棚改项目(6地块)，正挨着金茂满曜。 而此刻的满曜，正为手中400多套未售房源加速去化。 压力之下，项目操盘手董昊阳亮出了最直接的武器：降价。 去年12月，满曜网签53套，成交均价降至年内新低——73,870元/㎡，较6月成交均价78,030元/㎡，每平 便宜了超4000元。 这还不是谷底，开年1月，满曜成交了1套约115㎡房源，总价770万元，均价下探至6字头——66,889元/ ㎡。 不知道第一批以高位价格入手的业主们，看到这个成交数据，会作何感想。 最小的115/116㎡，总价不到1000万，占比不小，220多套房源。 为业主着想，去年满曜成功迁走了诰封碑。 此举也拉了一波好感，助推其登上朝阳区2025年新房网签套数榜第二、金额榜第三。 成交额前二的北京宸园、萬吉玖序都是11万元/㎡左右的顶豪，满曜以7字头价位跻身此列，足见其冲刺 之猛。 目前，满曜网签312套，成交均价7.67万元/㎡，成交额30.4亿元，全盘去化率43.4%。 01 高手如云的大朝阳，满 ...

转自：北京日报客户端 "核心价值兑现度决定去化率"这句话越来越成为豪宅项目操盘成败的关键。北京商报记者统计，截至 2025年末，北京单价10万元/平方米以上高端住宅市场年内新入市10个项目，呈现"整体升温、局部遇 冷"的分化态势。以项目入市超半年为统计口径，此类高端住宅整体去化率超50%。其中，和樾望雲以 96.54%的去化率登顶年度"去化王"，相邻的和樾玉鸣去化率亦逼近90%；与之形成鲜明对比的是，同期 入市的中海丽金府去化率仅16.04%。这种显著的去化差异并非偶然，业内专家分析称，随着豪宅供应 量的增加，高净值客群的选择更加理性，不再盲目追逐"高端"标签，而是更看重区位价值、产品力与自 身需求的匹配度。未来高端住宅市场的竞争，核心是"价值精准兑现"的竞争，只有精准把握区位价值、 深耕产品力、匹配客群需求，才能在分化的市场中实现高去化。 四大项目集体站上60%合格线 当前北京豪宅市场的竞争已脱离"面积比拼"的初级阶段，迈入以"精准匹配客群需求"为核心的产品力竞 争新时期，项目间的细分竞争态势持续加剧。 北京商报记者统计，2025年北京共有10个单价超10万元/平方米的高端住宅项目入市，涵盖和樾望雲、 建发 ...

四大项目集体站上60%合格线 当前北京豪宅市场的竞争已脱离"面积比拼"的初级阶段，迈入以"精准匹配客群需求"为核心的产品力竞 争新时期，项目间的细分竞争态势持续加剧。 "核心价值兑现度决定去化率"这句话越来越成为豪宅项目操盘成败的关键。北京商报记者统计发现，截 至2025年末，北京单价10万元/平方米以上高端住宅市场年内新入市10个项目，呈现"整体升温、局部遇 冷"的分化态势。以项目入市超半年为统计口径，此类高端住宅整体去化率超50%。其中，和樾望雲以 96.54%的去化率登顶年度"去化王"，相邻的和樾玉鸣去化率亦逼近90%；与之形成鲜明对比的是，同期 入市的中海丽金府去化率仅16.04%。这种显著的去化差异并非偶然，业内专家分析称，随着豪宅供应 量的增加，高净值客群的选择更加理性，不再盲目追逐"高端"标签，而是更看重区位价值、产品力与自 身需求的匹配度。未来高端住宅市场的竞争，核心是"价值精准兑现"的竞争，只有精准把握区位价值、 深耕产品力、匹配客群需求，才能在分化的市场中实现高去化。 北京商报记者统计发现，2025年北京共有10个单价超10万元/平方米的高端住宅项目入市，涵盖和樾望 雲、建发海晏、中海丽金 ...

| 区位 | 月份 | 项目案名 | 项目名称 | 户数 | F | | --- | --- | --- | --- | --- | --- | | 海淀 | 3月12日 | 玉鸣苑 | 和越玉鸣 | 444 | | | | 3月14日 | 和械苑 | 和械望雲 | 693 | | | | 4月29日 | | | | | | | 5月30日 | 臻云雅苑 | 臻漫 | 521 | | | | 6月6日 | 海晏雅苑 | 建发海晏 | 431 | | | | 9月13日 | | | | | | | 11月25日 | 安和雅苑 | 中海 ·安澜北京 | 268 | | | 西城 | 3月27日 | 都阙苑 | 中海京华玖序 | 52 | | | 丰台 | 4月15日 | | | | | | | 4月15日 | 中海峯泽境苑 | 中海丽金府 | 1060 | | | | 5月15日 | | | | | | 朝阳 | 4月27日 | 万吉嘉苑 | 中海 · 萬吉玖序 | 370 | | | | 6月24日 | | | | | | | 8月30日 | 新症都家园 | 绶合北京 | 112 | | | | 12月4日 | ...

中经记者 吴静 卢志坤 北京报道 12月25日，北京市丰台区花乡板块一宗宅地以底价出让，为2025年北京土拍画上句号。 《中国经营报》记者了解到，整个2025年，北京土地市场呈现"量减价升"格局，市场分化不断加剧，房 企更聚焦优质资产，热度聚焦在海淀、朝阳等核心区。拿地主体中，超九成为央国企，民企多持审慎态 度。 丰台地块低调出让 此次出让的地块为丰台区花乡中部组团城中村改造项目B区FT00-2405-0001地块R2二类居住用地，土地 面积23542.66平方米，规划建筑规模58857平方米，容积率2.50，建筑控制高度60米。地形方正，东西长 南北短，有利于排布大面宽产品。 该地块最终由北京建工地产有限责任公司和北京城乡房屋建设开发有限责任公司联合体以底价24.72亿 元竞得，楼面价约4.2万元/平方米。 据了解，该地块南侧还有一宗02地块，预计将于2026年出让。目前，板块内在售新房项目有北京隅·西 颂、中建·云境、中海丰和叁号院、中海丽泽叁号院和中海丽金府等项目。 其中，中海丰和叁号院于去年3月取证，目前去化率30%，网签均价8.51万元/平方米。中建云境于去年3 月取证，目前去化率大约33%，网签均 ...

Group 1: Market Performance - The overall residential market in Beijing recorded 3,764 transactions from September 8 to September 14, with a total sales amount of 31.46 billion yuan [1] - Zhonghai Lijinfu achieved a net signing amount of 2.13 billion yuan, becoming the top new home sales project in the city [1] - In the new housing market, 57 out of 70 cities saw a decline in new home prices, while 9 cities experienced an increase, with Shanghai, Hangzhou, and Yichang leading with a 0.4% rise [3] Group 2: New Projects - Longhu Chinhang in Shunyi has obtained a pre-sale permit, with a total of 551 units planned and a selling price range of 40,200 to 45,700 yuan per square meter [2] - The project consists of 17 buildings with a total of 524 households, featuring apartments with sizes ranging from 97 to 165 square meters [2] Group 3: Company Updates - China Merchants Shekou announced the resignation of Chairman Jiang Tiefeng due to work relocation, with Zhu Wenkai appointed as the new chairman [4] - Vanke Group has completed an organizational restructuring, which includes a new structure for its headquarters, regional companies, and business divisions [5] Group 4: Policy Changes - The State Administration of Foreign Exchange has introduced measures to facilitate foreign individuals in purchasing property in China, allowing them to make foreign exchange payments before obtaining the necessary purchase documentation [6]

Group 1 - The 2025 Fengtai District Property Promotion Conference opened on September 5 at JD MALL (Beijing South Third Ring Road) and lasts for three days, featuring 18 projects for citizens to select and view [1][5] - The event is organized by the Fengtai District Housing Management Bureau and has successfully held two previous sessions, resulting in several purchase intentions being realized [5] - The promotion showcases high-quality projects such as Zhonghai Lijinfu and Jingneng Xixianfu, covering areas from the Second Ring Road to the Fifth Ring Road, catering to various housing needs including high-end improvements and first-time buyers [5][9] Group 2 - The event adopts a "real estate + lifestyle" scenario-based model, allowing citizens to not only view and select properties but also experience renovation design and home appliance configurations, providing a one-stop service and full-chain experience [9]

Core Viewpoint - The "2025 Fengtai District Commodity Housing Promotion Conference" aims to showcase quality housing projects and facilitate communication between developers and potential buyers, emphasizing Fengtai as a new development hub in the capital [1][3]. Group 1: Event Overview - The event features 18 quality projects, providing a platform for policy interpretation, corporate promotion, and public engagement in real estate [3]. - The conference is strategically located in a core area of the South Central Axis, enhancing accessibility via major transportation routes and attracting significant public interest [5]. Group 2: Diverse Offerings - The promotion includes projects that cater to various buyer needs, from high-end improvements to first-time buyers, with competitive pricing in Fengtai compared to other districts [4]. - Special discounts for military personnel are offered in recognition of the 80th anniversary of the victory in the Anti-Japanese War, highlighting community engagement [4]. Group 3: Enhanced Experience - The conference adopts a "real estate + lifestyle" model, allowing attendees to explore not only housing options but also home decoration and appliance choices, providing a comprehensive service experience [7]. - The initiative reflects Fengtai District's commitment to improving housing supply quality and service levels, aiming to meet public expectations for a better living environment [7].

Core Viewpoint - The "2025 Fengtai District Commodity Housing Promotion Conference" was held from September 5, showcasing 18 quality projects and providing a platform for policy interpretation, corporate promotion, and public housing purchases [1] Group 1 - The event was organized by the Fengtai District Housing Management Bureau [1] - The conference took place at JD MALL (Beijing South Third Ring Store) and lasted for three days [1] - Participating projects included notable developments such as China Overseas Lijinfu and Jingneng Xixianfu [1]

Core Viewpoint - The introduction of 11 residential land plots in Fengtai District aims to meet diverse and personalized housing demands, enhance housing supply quality, and stimulate consumer activity [1][6]. Group 1: Land Plot Details - The 11 plots are categorized into three types: five for shantytown redevelopment, five for urban village redevelopment, and one for primary development [2]. - Specific plots include the Yuegezhuang Village plot (2.18 hectares, 58,000 square meters), the Changxindian plot (4.25 hectares, 46,800 square meters), and the Zhangguozhuang plot (approximately 47,700 square meters) [3][4]. Group 2: Location and Infrastructure - All plots are strategically located within Fengtai District, close to essential amenities such as education and healthcare, and within approximately 1 kilometer of transit stations [1][4]. - The plots are situated in key areas or emerging growth zones, offering advantages of prime location, mature infrastructure, and planned development [4]. Group 3: Market Implications - The high inventory in Fengtai District presents competition among new projects, but well-located and high-quality developments can still succeed [6]. - The increase in land supply is expected to broaden the choices in the new housing market, contributing to the ongoing enhancement of housing quality and stimulating consumer demand [6].