从"物理叠加"到"情感交融"，合作双方正以春运归途为触点，探索交通出行与城市广播在内容共创、场 景共情上的深度融合。今后，双方还计划进一步拓展联名合作，在节庆节点推出主题航班与空中电台， 让万米高空的客舱成为移动的广播间；在地面打造"听得见温暖"的值机空间，用声音与服务的双重陪 伴，定义沪上品质出行的新标准。（编辑：张薇，校对：张彤，审核：程凌） 上海航空与上海人民广播电台开启合作（上海航空供图） 《中国民航报》、中国民航网 记者钱擘 通讯员张以越 报道：2月13日一早，上海人民广播电台FM103.7 《早安新发现》栏目传来熟悉的旋律，当天，上海航空与电台首次联手，为听众送上《故乡的云》《常 回家看看》两首经典老歌，在2026年春节前夕，用温暖电波串联起无数游子的归乡心绪。 本次歌曲点播活动还通过音频互动，将上航值机柜台的"侬好"、客舱里的热茶毛毯，与电波中的乡音、 家宴上的碗筷融为一体，共同编织出一幅"此心安处是吾乡"的温情图景，音频中，"乘上航，到屋里 了！"的上航客舱问候，让沪语文化的亲切感直抵人心。 ...

"国博号"主题彩绘飞机的涂装鲜艳夺目。卢旭摄（新华社发） 游客在西安咸阳国际机场参观文物。曹欣摄（人民图片） 杭州萧山国际机场陈列的非遗作品和书籍。叶子摄 手握登机牌，顺着几串可爱的"爪印"路标向前走，不远处的"迪士尼·疯狂动物城号"主题航班仿佛从银 幕中跃出，朱迪、尼克等人物的笑脸瞬间点亮旅程；落地中转机场，行李直挂等手续更加简便，让游客 轻松走出机场，来一场"中转游"；抵达目的地，手中的机票变成了吃住行的"折扣卡"，既省钱又舒 心……乘坐飞机出游的体验，正在变得更丰富、更便捷、更有趣。 去年11月，文化和旅游部、中国民航局印发《文化和旅游与民航业融合发展行动方案》，提出到2027 年，文化和旅游与民航业实现更深层次、更大范围、更高质量的融合。"民航+文旅"带来哪些新产品、 新场景？游客体验如何？产业发展将迎来怎样的机遇？ 从机场到客舱 拉满"出游体验感" 在杭州萧山国际机场T3航站楼，古色古香的萧山非遗厅引得不少旅客驻足。展柜中陈列着萧山花边、 丝绸画缋扇子等精美的非遗作品，作品旁的牌子上详细介绍了技艺与作品背后的故事。 越来越多的机场通过器物展览、快闪市集等方式，成为旅客感受城市之美的"文化会客厅"。在 ...

Core Points - Liaoning's tourism and cultural department, in collaboration with China Southern Airlines, launched the "Return to Liaoning for the New Year" campaign to enhance the travel experience for returning residents and visitors [1][2] Group 1: Campaign Details - The campaign offers a discount on flight tickets for Liaoning residents who purchase tickets for flights originating or destined for Shenyang or Dalian from January 19 to May 15 [1] - The campaign includes themed flights that allow passengers to experience Liaoning's local customs during their journey, with interactive games and exclusive gifts provided on board [1] Group 2: On-ground Benefits - Upon arrival in Liaoning, travelers can present their flight records to receive discounts at various hotels in Shenyang from January 21 to February 28 [2] - Visitors can enjoy half-price admission to attractions such as Shenyang Palace Museum, Zhang Xueliang's Former Residence, and Shenyang Financial Museum, with each person limited to one discount per attraction during the promotional period [2]

Core Points - The "Follow the Movie to Travel" initiative has successfully integrated film with tourism and culinary experiences, gaining widespread participation across various regions in China [2][3][4] - The initiative has seen significant engagement from over 20 provinces and special administrative regions, with activities expanding rapidly since its launch [3][4] - The collaboration between the film industry and tourism has led to increased visitor numbers and revenue for participating locations, demonstrating a successful model for cultural and economic synergy [19][22] Group 1: Event Launch and Participation - The national launch of the "Follow the Movie to Travel" initiative took place on July 30, 2024, in Hangzhou, marking the beginning of a series of events aimed at promoting film-related tourism [3][4] - The initiative has received positive responses from various provinces, including Hebei, Anhui, and Hunan, showcasing a collaborative effort between government, businesses, and tourists [2][3] - The "Follow the Movie to Taste Food" event is set to launch on January 20, 2025, further expanding the integration of film and culinary experiences [3] Group 2: Economic Impact and Visitor Engagement - The integration of film and tourism has led to a surge in visitor numbers, with locations like the Leling Film City attracting approximately 150,000 visitors during the Spring Festival, generating over 90 million yuan in tourism revenue [19] - Various regions have reported significant increases in tourism and related economic activities, such as a 40% increase in daily visitors at scenic spots in Shandong due to ticket promotions linked to films [19] - The "ticket root economy" has emerged as a popular model, allowing visitors to redeem movie tickets for discounts at various attractions, enhancing consumer engagement and driving sales [15][19] Group 3: Policy Support and Innovation - The initiative is supported by national policies aimed at promoting the integration of film and tourism, as outlined in the "14th Five-Year Plan for China's Film Development" [14][15] - Local governments and businesses are actively participating in the initiative, creating diverse promotional activities that combine film, tourism, and culinary experiences [14][15] - Innovative approaches, such as themed trains and special flights, have been introduced to enhance the travel experience and promote film-related tourism [8][17] Group 4: Cultural Exchange and Global Reach - The "Follow the Movie to Travel" initiative has also gained international attention, with promotional activities extending to events in countries like Germany and France, showcasing Chinese culture through film [21][22] - The initiative has attracted foreign tourists, with many expressing interest in visiting filming locations featured in popular Chinese films [21][22] - The collaboration between the film industry and tourism is expected to continue fostering cultural exchange and economic growth, benefiting both local communities and the broader industry [22]