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晚8点的打折超市,年轻人抢不过大爷大妈
3 6 Ke· 2025-05-31 01:32
Core Viewpoint - The article highlights the increasing popularity of late-night discount shopping at supermarkets in Beijing, particularly at Seven Fresh, where consumers, especially elderly individuals, engage in competitive shopping for discounted items, creating a chaotic atmosphere [2][5][25]. Group 1: Consumer Behavior - The late-night discount shopping trend has led to crowded scenes in supermarkets, with consumers rushing to grab discounted items, often resulting in chaotic situations [2][5][10]. - Social media challenges have contributed to the popularity of this trend, with influencers showcasing how much can be bought for a small amount of money during these late-night sales [5][25]. - Elderly shoppers have become the most aggressive participants in these late-night sales, often forming groups to maximize their chances of securing discounted products [10][12][22]. Group 2: Supermarket Strategies - Various supermarkets, including Hema, Walmart, and Yonghui, have adopted similar late-night discount strategies to attract customers and clear out inventory [4][25]. - The concept of "daily clearance" (日清) has been popularized by brands like Qian Dama, which pioneered the idea of timed discounts to ensure fresh products are sold [25]. - While this strategy attracts bargain hunters, it poses challenges for supermarkets in selling regular-priced items, as consumers may prefer discounted goods over full-priced ones [26][28]. Group 3: Market Dynamics - The influx of elderly shoppers has altered the shopping experience for younger consumers, leading to complaints about the chaotic environment and diminished shopping satisfaction [22][26][28]. - Some young consumers have begun to question the value of participating in these late-night sales, citing issues such as food waste and the time cost associated with competing for discounts [28]. - The article suggests that while the late-night discount model is appealing, it may not be sustainable in the long term due to the challenges it presents for both consumers and supermarkets [26][28].
产地直供+湾区直销! 赣粤牵手直奔全球市场
Shen Zhen Shang Bao· 2025-04-21 07:27
Core Insights - The event "Ganjichuqu, Ganjicai" focused on promoting high-quality agricultural products from Jiangxi Province to the Guangdong-Hong Kong-Macao Greater Bay Area, aiming to deepen cooperation and link global resources [1][2] - Over 50 leading agricultural enterprises from Jiangxi and more than 500 global frozen product merchants participated, resulting in a signing amount exceeding 154 million yuan [1][2] Group 1: Agricultural Cooperation - Jiangxi Province's agricultural department is implementing a "direct supply from the origin + direct sales to the Bay Area" model to establish a new benchmark for agricultural cooperation [2] - The Hong Kong Yuhu Group is leveraging its strengths in cold chain logistics and digital supply chains to facilitate the rapid distribution of Jiangxi agricultural products to households [2] Group 2: Market Engagement - In its first year of operation, the Jiangxi Pavilion in the Greater Bay Area achieved over 300 million yuan in transaction volume, with five leading enterprises exceeding 30 million yuan in sales [2] - Major supply chain companies in the Bay Area signed contracts worth over 154 million yuan, with Jiangxi Pavilion enterprises accounting for 68% of the total [2] Group 3: Community Group Buying - Community group buying is emerging as a significant opportunity, with platforms like Shenzhen Tuanmeng and Fever Point entering the market to innovate short-chain supply [3] - Shenzhen Tuanmeng, representing over 5,000 group leaders, reported an annual transaction volume reaching the 1 billion yuan level [3] Group 4: Research and Development - The China Agricultural University Shenzhen Frontier Technology Research Institute released a white paper analyzing market opportunities for Jiangxi agricultural products in the Bay Area [3] - The collaboration between Yuhu Cold Chain and the research institute aims to create an integrated supply chain service, enhancing the efficiency of agricultural product distribution from rural areas to global markets [3]