Core Viewpoint - Leshan is enhancing its cultural tourism consumption market by introducing innovative experiences and diverse dining options for the upcoming Spring Festival, aiming to attract younger consumers and promote local specialties [9][15]. Group 1: Cultural and Tourism Innovations - Leshan has launched a series of new cultural tourism projects, including an immersive night tour featuring traditional performances and local cuisine, to create a vibrant festive atmosphere [9][14]. - The city is promoting a theme of "Fireworks in Jiajia City, Celebrate New Year in Leshan," offering 76 cultural tourism consumption options, including local delicacies and popular tourist spots [9][15]. - The "Leshan Night Tour" has become a significant attraction, with performances drawing crowds of over ten thousand attendees per show [14]. Group 2: Dining Trends and Consumer Behavior - There is a noticeable shift towards ordering takeout for New Year's Eve dinners, with many residents opting for convenience and quality over traditional home-cooked meals [11][12]. - Restaurants in Leshan are responding to this trend by offering a variety of pre-set dinner packages, with prices ranging from 698 yuan to over 1,000 yuan per table, indicating high demand for these services [11][12]. - The "Cloud Kitchen" initiative, featuring live cooking classes by renowned chefs, has gained significant traction, with over 500,000 views, showcasing the city's culinary heritage [12]. Group 3: E-commerce and Online Integration - Leshan is integrating e-commerce into its festive offerings, with over a hundred local products available for online purchase, facilitating convenient access to traditional goods [14][15]. - The collaboration between local businesses and online platforms is highlighted by the introduction of pop-up stores and live-streaming events, enhancing consumer engagement and experience [15]. - The emphasis on online and offline synergy is a key characteristic of this year's New Year consumption, reflecting a modern approach to traditional festivities [15].

Core Insights - The article highlights the innovative approaches taken by Leshan to enhance its cultural tourism and consumer experience during the Spring Festival, focusing on the integration of traditional cuisine and modern consumption trends [4]. Group 1: Cultural Tourism Initiatives - Leshan has launched a series of cultural tourism initiatives themed "Fireworks in Jiazhou City, Celebrate New Year in Leshan," featuring 76 cultural and tourism consumption offerings, including "Top Ten Reunion Dinners" and "Top Ten Local Products" [4]. - The city is promoting a "lightweight" celebration style, encouraging residents to order reunion dinners from local restaurants, with prices ranging from 698 yuan to over 1,000 yuan per table [4]. Group 2: Consumer Behavior Trends - There is a noticeable shift in consumer behavior, with many residents opting for pre-ordered reunion dinners to reduce kitchen workload, indicating a trend towards convenience and experiential consumption [4]. - The "Chef Cloud Class" series has attracted over 500,000 viewers, showcasing cooking techniques for traditional dishes, thus extending the cultural experience beyond dining [4]. Group 3: Event and Experience Innovations - Leshan has introduced diverse dining experiences, including the "Cloud Reunion Dinner" at Emei Mountain and the "Warm Reunion Dinner" across 59 participating restaurants, catering to various consumer preferences [4]. - The city has integrated technology into its cultural events, such as live streaming and interactive experiences, enhancing the appeal of traditional celebrations to younger audiences [4]. Group 4: Marketing and Promotion Strategies - The "Leshan New Year Goods Package" has been created, featuring over 100 local products, promoting online and offline sales through special promotions [4]. - The introduction of pop-up events and collaborations with cultural icons, such as the Palace Museum, aims to attract a broader audience and enhance the festive atmosphere [4].

Core Insights - The article highlights the innovative approaches taken by Leshan to enhance its cultural tourism and dining experiences during the Spring Festival, focusing on convenience and immersive experiences for consumers [1][7]. Group 1: Cultural and Culinary Innovations - Leshan has introduced a variety of themed dining experiences, including "Top Ten Reunion Dinners" and "Cloud Dining" at Emei Mountain, to cater to diverse consumer preferences [7]. - The trend of "lightweight" celebrations is evident, with many residents opting for pre-ordered meals to reduce the burden of cooking, allowing more time for festive activities [2][4]. - The city has launched a series of live cooking classes featuring local chefs, which have attracted over 500,000 viewers, promoting traditional dishes and enhancing community engagement [5][4]. Group 2: Enhanced Consumer Experiences - Leshan's cultural scene has been revitalized with immersive night tours and vibrant light displays, drawing significant crowds and enhancing the festive atmosphere [3][8]. - The integration of e-commerce with local products has been emphasized, with initiatives like the "Leshan New Year Gift Package" allowing consumers to easily purchase local goods online [8]. - The city has introduced ten new popular destinations for holiday activities, blending cultural, technological, and trendy elements to create a unique festive experience [8].

Core Points - The first Lantern Carnival in Leshan, themed "Visit the Lantern Festival, Shop for Good Goods," commenced on January 23 at Baolian Square, featuring nearly twenty sets of intangible cultural heritage lanterns that integrate Leshan's cultural essence into light and shadow design [1][4]. Group 1: Event Highlights - The "Ma Yue Fu Lai" lantern set, designed in the shape of a fiery steed, conveys wishes for good fortune in the New Year [4]. - The "Haitang He Chun" lantern set incorporates the city flower, the begonia, showcasing its beauty through light [4]. - The "Chuang You Jiu Feng" lantern set reflects local cultural tourism characteristics, allowing visitors to experience the scenic beauty of Leshan through light [4]. - The "Leshan Cuisine" lantern set vividly presents local delicacies such as "Bo Bo Ji" and "Dou Fu Nao" [4]. - A giant "Qi Fu Shu" lantern set combines the concept of blessings with modern lighting technology, becoming a popular photo spot for visitors [4]. Group 2: Integration of E-commerce - The carnival innovatively integrates "lanterns + e-commerce," with the "Leshan City Selection Comprehensive Pavilion" serving as a core hub for traffic and consumer conversion [4]. - Leading streamers form a live broadcast matrix to promote the lantern festival and Leshan cultural products, including "Leshan Good Goods" [4]. - Visitors can enjoy a convenient shopping service by scanning QR codes, allowing for offline experiences and online orders with home delivery [4]. Group 3: Additional Activities - The event will run until March 8, with opening hours at 17:00 on weekdays and 16:00 on weekends and holidays, featuring daily lighting at 18:30 [5]. - During the Spring Festival, various programs such as themed parades, national trend performances, dialect comedy, and robot dance will be held, creating an interactive atmosphere for all ages [5].