转自：贵州日报 贵州日报天眼新闻记者 万芬 2月18日，大年初二，开街不到一周的铜仁市碧江区瓦窑河多彩集市热闹非凡。在熙攘的餐饮区，四川 泸州人陈虎的钵钵鸡摊位前始终排着长队，浓郁的红油香气裹着年味，在集市里飘散开。"旧街新开， 变的是规划和布局，不变的是政府部门对我们小摊贩的关怀之情，所以我们更加珍惜这来之不易的摊 位。" 今年是陈虎在铜仁摆摊卖钵钵鸡的第十四个年头，从走街串巷的流动摊贩到拥有固定摊位的摊主，陈虎 的钵钵鸡，熬出了烟火气，也守住了稳稳的幸福。 2012年，在铜仁摆摊卖凉粉的陈虎，在铜仁文化步行街经营起了第一家钵钵鸡小吃摊。2023年夏天，铜 仁推进便民市场建设后，瓦窑河被划定为规范经营区，统一规划摊位，还有专人维护秩序、打扫卫生， 陈虎在锦江街道办事处的帮助下有了"固定的家"。 2025年5月8日，为配合政府瓦窑河河道步道改造工程推进，陈虎和同行们在集市主办方贵州裕锦利民服 务有限公司的安排下搬迁至五中农贸市场进行过渡经营。 善于钻研的陈虎却选择了歇业："政府给我们提供了好的平台，我也想把事业好好地做下去，稳住这份 幸福，集市改造期间我去了全国各地学习外地的钵钵鸡做法，只为给铜仁市民带来更好 ...

Core Points - The first Lantern Carnival in Leshan, themed "Visit the Lantern Festival, Shop for Good Goods," commenced on January 23 at Baolian Square, featuring nearly twenty sets of intangible cultural heritage lanterns that integrate Leshan's cultural essence into light and shadow design [1][4]. Group 1: Event Highlights - The "Ma Yue Fu Lai" lantern set, designed in the shape of a fiery steed, conveys wishes for good fortune in the New Year [4]. - The "Haitang He Chun" lantern set incorporates the city flower, the begonia, showcasing its beauty through light [4]. - The "Chuang You Jiu Feng" lantern set reflects local cultural tourism characteristics, allowing visitors to experience the scenic beauty of Leshan through light [4]. - The "Leshan Cuisine" lantern set vividly presents local delicacies such as "Bo Bo Ji" and "Dou Fu Nao" [4]. - A giant "Qi Fu Shu" lantern set combines the concept of blessings with modern lighting technology, becoming a popular photo spot for visitors [4]. Group 2: Integration of E-commerce - The carnival innovatively integrates "lanterns + e-commerce," with the "Leshan City Selection Comprehensive Pavilion" serving as a core hub for traffic and consumer conversion [4]. - Leading streamers form a live broadcast matrix to promote the lantern festival and Leshan cultural products, including "Leshan Good Goods" [4]. - Visitors can enjoy a convenient shopping service by scanning QR codes, allowing for offline experiences and online orders with home delivery [4]. Group 3: Additional Activities - The event will run until March 8, with opening hours at 17:00 on weekdays and 16:00 on weekends and holidays, featuring daily lighting at 18:30 [5]. - During the Spring Festival, various programs such as themed parades, national trend performances, dialect comedy, and robot dance will be held, creating an interactive atmosphere for all ages [5].

Core Insights - Leshan is experiencing a surge in both consumer market activity and industrial project momentum, aiming for a strong start to the year [4] Economic Development Plans - In the first quarter, Leshan plans to add over 10 large-scale industrial enterprises, complete industrial investments exceeding 7.6 billion yuan, and sign more than 15 manufacturing projects with a total expected value surpassing 20 billion yuan [11] - For the entire year, Leshan aims to implement 300 key projects with a total investment of approximately 650 billion yuan, covering infrastructure, industrial development, social welfare, and ecological construction across 15 major sectors [11] Tourism and Consumption - Leshan's tourism industry is a significant driver of local consumption, with expectations to receive over 120 million visitors and generate over 160 billion yuan in tourism revenue by 2025 [5] - The city has organized over 120 consumer promotion events annually, distributing nearly 100 million yuan in consumer vouchers, which have directly stimulated consumption by over 1 billion yuan [6] Industrial Growth and Projects - The production capacity of Sichuan Chengfa Paper Machinery Co., Ltd. is projected to reach 360 million yuan in 2025, with orders for 2026 already scheduled, expecting to exceed 400 million yuan [9] - Sichuan Gangchen Stainless Steel Co., Ltd. anticipates a production value exceeding 3.5 billion yuan this year due to the introduction of new cold-rolling technology [9] - In Q1, Wutongqiao District aims for double-digit growth in fixed asset investment, with plans for multiple projects totaling 6.9 billion yuan [10]

Core Insights - The article highlights the significant impact of the local culinary culture in Leshan, with a focus on the "Niang Niang" phenomenon, which has become a cultural symbol and economic driver for the city [5][10][15] Economic Impact - In 2024, the restaurant industry in Leshan is projected to attract over 100 million tourists and generate revenues exceeding 110 billion yuan [10][11] - From January to November 2025, the restaurant industry revenue reached 10.7 billion yuan, reflecting a year-on-year growth of 6.6% [11] Cultural Significance - The term "Niang Niang" refers to women of a similar age to mothers in the local dialect, and these women are seen as the soul of Leshan's culinary scene, contributing significantly to its popularity [7][8] - The local government has recognized the importance of "Niang Niang" in the food culture, noting that they have been pivotal in attracting food enthusiasts for decades [8][10] Business Development - Leshan has cultivated around 22,000 restaurant operators and employs over 200,000 people in the food and beverage sector [10] - The city has established numerous modern agricultural and food processing parks to enhance the local food industry [10] Future Prospects - The new generation of restaurant owners is leveraging modern technology and internet strategies to expand their reach, aiming to bring Leshan cuisine to a global audience [16] - There is a growing emphasis on maintaining the quality of food while also enhancing the historical and cultural narratives behind Leshan's culinary offerings [15][16]

Group 1 - The core viewpoint of the article highlights the vibrant atmosphere of the Fuqin Night Market in Chengdu during the New Year's holiday, attracting both locals and tourists to enjoy the festive ambiance and local delicacies [1][6][11] - The night market features a variety of popular local snacks, including spicy "bo bo chicken," sweet "tang dou guo zi," and crispy "guo kui," creating a lively culinary experience for visitors [3][5][11] - Many visitors, including those from outside Chengdu, express their enjoyment of the local night market culture, indicating that visiting night markets has become a preferred leisure activity during holidays [6][11] Group 2 - The bustling environment of the Fuqin Night Market is characterized by long queues at food stalls, the sounds of vendors calling out, and the laughter of customers, contributing to a lively urban symphony [3][6] - The night market serves as a social hub where families and friends gather, allowing them to experience the vibrant pulse of the city while enjoying delicious food [6][11] - The overall atmosphere of the night market reflects the warmth and vitality of Chengdu, showcasing a happy scene for both citizens and tourists during the holiday season [11]

Core Insights - The Huaren Wanjia Pujia store in Hangzhou has undergone a comprehensive upgrade and reopened with significant promotional offers, including fresh pork at 7.99 yuan per portion and poultry products starting at 26.8 yuan [1][2] Group 1: Promotions and Discounts - The store is offering over 2800 quality products with a 20% discount from December 31 to January 11, 2026, covering various categories such as fresh ingredients and popular items [3] - Members can receive a free box of 8 anti-antibiotic eggs with any purchase from December 31 to January 2, 2026, and all customers can participate in a lottery to win a Huawei Mate 80 phone [3] Group 2: Store Experience Enhancements - The store has improved the shopping experience by widening the main aisle to 3.5 meters, eliminating mandatory traffic flow, and adding various convenience services such as free slicing and meat grinding [2] - A new "Food Street" has been created within the store, featuring 14 specialty stalls offering freshly made snacks at promotional prices [2]

Core Viewpoint - The dining hall at Chengdu University of Technology has gained popularity for its diverse and affordable food options, leading to significant media attention and social media buzz [3][4]. Group 1: Food Variety and Quality - The dining hall offers a wide range of food options, including breakfast items like buns and steamed bread, as well as nutritious meal sets and specialty noodles for lunch and dinner, reflecting seasonal ingredients [4][6]. - The dining experience is enhanced by a variety of cooking styles and cuisines, including spicy hot pot, grilled fish, and various noodle dishes, creating a vibrant culinary atmosphere [7][8]. Group 2: Pricing and Affordability - The dining hall maintains low prices, with meals starting at 4 yuan for noodles and 6 yuan for a nutritious meal set, making it accessible for students [5][6]. - The affordability of the food allows students to enjoy a variety of meals without worrying about high living costs [5]. Group 3: Dining Experience - The dining process is streamlined, allowing students to select their meals, scan, and pay efficiently, similar to dining in a restaurant [9]. - The quality of the food is highlighted by fresh ingredients and well-prepared dishes, such as the spicy chicken and tomato egg rice, which are noted for their rich flavors and comforting qualities [9].

Core Viewpoint - The collaboration between Shaoxing and Leshan aims to enhance consumption, employment, and the integration of rural culture and tourism through strategic partnerships and resource sharing, marking a significant step in the East-West cooperation initiative in China [3][9]. Group 1: Consumption Assistance - The collaboration focuses on breaking down barriers in production and sales, transforming the supply chain from "disconnected" to "smoothly connected" through targeted support for local industries [3][7]. - Shaoxing has identified Leshan's local specialties and invested in improving product quality and marketability, establishing a solid foundation for consumption assistance [4][6]. - The joint branding initiative "Yuejia Youwei" has standardized 18 agricultural products, enhancing market recognition and facilitating logistics improvements that significantly reduce delivery times and costs [7][8]. Group 2: Labor Cooperation - The "Blue Eagle Project" exemplifies the shift from labor output to skill enhancement, providing vocational training that leads to immediate employment opportunities for students [8]. - A total of 2399 students have been trained under this initiative, with a high employment rate, particularly benefiting rural families [8]. - The collaboration has also created unique labor brands that promote local employment and skill development, with thousands of rural workers finding jobs in eastern regions [8][9]. Group 3: Cultural and Tourism Integration - The introduction of mutual ticketing policies and the establishment of collaborative tourism brands aim to enhance cultural exchanges and tourism development between the two regions [9][10]. - Professional platform enterprises are being leveraged to revitalize local tourism and cultural resources, creating new experiences and boosting local economies [10][11]. - Successful projects like "Ten Mile Canyon" and various themed activities have significantly increased tourist engagement and revenue, showcasing the potential of integrated rural tourism [11].

Core Insights - The article discusses the challenges faced by Sichuan cuisine brands in achieving long-term brand value due to a reliance on a franchise model that prioritizes short-term cash flow over sustainable growth [1][17]. Group 1: Model Dependency - Sichuan cuisine is complex, leading 80% of restaurateurs to prefer simpler, more replicable business models like hot pot and snacks [4][5]. - The unique flavors and ingredients of Sichuan cuisine create a diverse culinary landscape, but this also complicates standardization and consistency in restaurant offerings [4][5]. Group 2: Resource Dependency - The abundance of culinary resources in Sichuan has led to a "resource curse," where the ease of creating popular dishes diverts focus from building unique Sichuan cuisine brands [6][8]. - Many entrepreneurs are drawn to quick success through single-item brands rather than investing in the long-term development of Sichuan cuisine [8]. Group 3: Marketing Dependency - A strong marketing culture in Chengdu has led to rapid brand creation and a focus on short-term gains, often at the expense of long-term brand value [9][12]. - Many new brands rely heavily on marketing to create buzz and quickly expand through franchising, which can lead to unsustainable business practices [12][18]. Group 4: Competitive Challenges - The high density of restaurants in Chengdu creates intense competition, where successful concepts are quickly imitated, leading to a cycle of rapid brand turnover [13][15]. - The prevalence of imitation and aggressive competition makes it increasingly difficult for brands to establish a lasting presence in the market [15][16]. Group 5: Conclusion - The challenges faced by Sichuan cuisine brands reflect a broader issue within the local restaurant ecosystem, where quick returns overshadow the pursuit of long-term brand value [17][18].

Core Points - The 8th World Sichuan Cuisine Conference was held in Leshan, Sichuan from October 31 to November 2, showcasing nearly 600 types of delicacies including Sichuan snacks and traditional Chinese dishes [1] - Sichuan cuisine, as one of China's eight major culinary traditions, emphasizes cultural heritage while integrating modern elements [1] - The event highlighted the growing trend of culinary tourism, with Leshan's catering revenue projected to exceed 11 billion yuan in 2024 and tourist arrivals expected to surpass 100 million [1] - The long-standing appeal of Sichuan cuisine illustrates the synergy between food and cultural tourism, transforming traditional flavors into cultural guides and enhancing the vibrancy of the local economy [1]