在推动当代文化事业繁荣的同时，保利文化亦将目光投向历史深处，坚信真正的文化影响力根植于对文 明的守护与传承。 此外，保利文化还积极投身文物保护及文明传承事业，通过科学保护、数字化展示和文化传承，运用例 如沉浸式叙事等创新手段，让中华文化遗产在现代社会焕发新生，成为增强民族精神纽带的鲜活载体。 譬如保利文化参与承办的2024"故宫以东"古建艺术季，以"赋古建以雅韵 赠岁月以华章"为主题，聚焦 中轴线沿线古建筑，融合文化艺术与古建之美，展现北京文化底蕴。艺术季于2024年9至11月在北京中 轴线沿线古建筑举办10场高品质艺术活动，吸引近千名观众。2024年9~12月，保利影业投资有限公司 北京地区8家直营影城参与北京"惠民电影观影季"活动，促进消费行动的场次实收票房1205.34万元。 要让文化遗产真正"活"起来，离不开现代科技的赋能。保利文化正积极将技术融合作为驱动发展的新引 擎，为文化保护与传播构筑坚实的数字基石。 保利文化通过文化传承、科技创新和绿色责任的多维实践，回应了时代命题并推动了文化产业的发展。 面对文化传承的时代命题、科技赋能的行业浪潮与可持续发展的全球共识，中国的文化产业当如何回 应？保利文化的 ...

Core Insights - The Jiangsu Provincial Government has launched a three-year action plan (2025-2027) to promote high-quality development in the cultural tourism industry, focusing on integrated development and enhancing the product system of cultural tourism [1] Group 1: Integration and Collaboration - The establishment of a "Big Cultural Tourism" working mechanism is essential, requiring cross-departmental coordination and a permanent collaborative platform to address major issues in the integration of various industries with cultural tourism [2] - A resource integration mechanism will be created, involving government leadership and third-party participation to conduct a comprehensive resource survey and establish a database for "integrated resources" [2] Group 2: Regulatory and Service Mechanisms - A comprehensive service and regulatory mechanism will be implemented to enhance cultural tourism consumption services, including the establishment of financial support policies and market regulation measures [3] - The government will focus on improving the quality of tourism services and ensuring a healthy market environment through enhanced regulatory measures [3] Group 3: Innovative Consumption Scenarios - Differentiated integration models will be designed for various industries, creating unique consumption scenarios such as "Performance + Cultural Tourism" and "Agriculture + Cultural Tourism" [4][5] - The integration of agriculture and cultural tourism aims to create new consumption scenes centered around rural areas, enhancing agricultural value and promoting rural tourism [5] Group 4: Sports and Cultural Tourism - The integration of sports and cultural tourism will be promoted through events, enhancing the tourism experience by incorporating local culture and cuisine into sports events [6] - The Jiangsu Provincial Football League has demonstrated significant tourism growth, with a 24.67% increase in visitor numbers during a specific period, showcasing the multiplier effect of sports events on local tourism [6] Group 5: Product Supply and Development - The cultivation of high-quality cultural tourism enterprises is emphasized, encouraging collaboration among key players in the industry to form competitive clusters [7] - Support will be provided for traditional tourism businesses to upgrade and for new enterprises in digital and innovative tourism sectors to thrive [7] Group 6: Technological Empowerment - The integration of technology into cultural tourism is highlighted, utilizing advanced technologies like big data and AI to innovate and enhance the cultural tourism product offerings [8] - Local historical and cultural resources will be leveraged to promote the integration of various industries with cultural tourism through targeted project development [8]

Core Viewpoint - The integration of technology and culture is essential for the preservation and promotion of cultural heritage, as demonstrated by the initiatives at the Capital Museum and the Beijing Grand Canal Museum [3][9]. Group 1: Importance of Visualized Preservation - The Capital Museum has established a visualized cultural relic preservation center to mitigate environmental factors that can harm artifacts, such as temperature, humidity, light, and air quality [3][4]. - Preventive preservation aims to create a stable and clean environment to prolong the lifespan of cultural relics and prevent deterioration [3][4]. Group 2: Traditional Techniques vs. Modern Technology - The preservation work at the Capital Museum combines traditional techniques with modern technology, utilizing both traditional restoration teams and scientific laboratories [6]. - Technology optimizes traditional methods by standardizing and digitizing effective practices, while also expanding capabilities to address issues that traditional methods cannot solve, such as using ultrasonic and laser technologies for cleaning artifacts [6][8]. Group 3: Public Engagement and Education - The museum has engaged the public through exhibitions and educational projects, allowing visitors to understand the behind-the-scenes work of artifact preservation [8][9]. - Interactive projects, especially those appealing to children, aim to instill an appreciation for cultural heritage and potentially cultivate future museum professionals [8][9]. Group 4: Cultural and Technological Integration - The integration of culture and technology has opened new possibilities for museums, enhancing the transmission and preservation of ancient civilizations through various technological applications [9][11]. - Recent exhibitions have utilized digital showcases and virtual experiences to provide a more comfortable and engaging visitor experience, ensuring that cultural heritage is accessible to a broader audience [9][11].

Group 1 - The core viewpoint is that university museums are becoming important platforms for public cultural services, with initiatives to open their doors to the public and engage in educational activities [1][3][5] - A survey indicated that 64.32% of respondents believe university museums should be open to the public, and 56.61% see them as playing an indispensable role in social education [3][4] - University museums are encouraged to leverage their academic strengths to better serve community cultural needs and enhance their role in cultural tourism [3][4] Group 2 - Challenges faced by university museums include low public awareness, limited exhibition appeal, and restricted opening hours, as highlighted by a survey showing 65.29% cited insufficient promotion [4][5] - The average exhibition area of university museums is often less than 3,000 square meters, which limits their display capacity and visitor reception [4][5] - There is growing attention from government and society towards the development of university museums, with some receiving support from various levels of government [4][5]