Core Viewpoint - Miaokelando's "TO C + TO B dual-drive" strategy has shown significant results in the first three quarters of 2025, with a revenue of 3.957 billion and a net profit of 176 million, reflecting a year-on-year growth of 10.09% and 106.88% respectively [1][2]. Group 1: Financial Performance - In the first three quarters of 2025, the company achieved a revenue of 3.957 billion, marking a year-on-year increase of 10.09% [1]. - The net profit attributable to shareholders reached 176 million, representing a substantial year-on-year growth of 106.88% [1]. Group 2: Product Development and Market Strategy - The company has launched new products targeting adult, middle-aged, and family consumption scenarios, including cheese triangle, cloud cheese, cheese nut crisp, and ginseng yogurt [1]. - In July, the company introduced ginseng yogurt as an innovative product combining drinking yogurt and cheese, and in September, the cheese nut crisp was launched in the Sam's Club nationwide [1]. - The company is expanding its quality channel efforts and collaborating with premium channels to enhance cheese category education and market penetration [1]. Group 3: B2B Expansion - The company is intensifying product development and expanding its reach to key tea and coffee, and restaurant clients [2]. - The founder and president, Chai Xiu, emphasized the importance of breaking past category limitations and targeting a broader demographic, including adults and the elderly, to create a diverse and targeted cheese product matrix [2]. - The company aims to establish a strong brand recognition for cheese, positioning itself as synonymous with cheese in the evolving market landscape [2]. Group 4: Market Outlook - The overall scale of the Chinese cheese market is expected to rapidly reach a trillion yuan in the medium to short term, driven by the large market size, the development of the dairy industry, and evolving consumer dietary trends [3]. - The company plans to leverage this momentum to lead the cheese industry in China to new heights [3].

Core Insights - Miaokelando's Q3 2025 financial report shows significant growth, with revenue reaching 1.39 billion yuan, a year-on-year increase of 14.22%, and net profit soaring by 214.67% to 43 million yuan [1][3] - The company's transformation strategy is yielding results, focusing on expanding its cheese product offerings to various consumer demographics, including adults and families [3][4] Financial Performance - Q3 revenue of 1.39 billion yuan, up 14.22% year-on-year, with cheese business revenue at 1.166 billion yuan, increasing by 22.44% [1] - For the first three quarters, total revenue reached 3.957 billion yuan, a 10.09% increase, and net profit was 176 million yuan, up 106.88% [1] Strategic Initiatives - The company is implementing a "dual-wheel drive" strategy targeting both consumer (C-end) and business (B-end) markets, with innovative products launched for adult and family consumption [3][4] - New products like "Ginseng Yogurt" and "Cheese Nut Crisp" have received positive feedback, indicating strong market acceptance [3] B-end Expansion - Miaokelando is intensifying efforts to expand its B-end business, particularly in the tea and restaurant sectors, gaining recognition from major clients like Yum China [4] - The demand for dairy products, particularly "two oils and one cheese" (cream, butter, and cheese), is expected to grow, positioning B-end business as a new growth driver [4] Future Outlook - The company is preparing for significant growth over the next five years, with initiatives aimed at enhancing operational efficiency and product quality [5] - The founder expresses confidence in the Chinese cheese market reaching a scale of 100 billion yuan in the medium term, driven by market size and evolving consumer trends [5][6]

Investment Rating - The investment rating for the company is "Buy" [1]. Core Views - The company achieved a revenue of 2.567 billion yuan in H1 2025, representing a year-on-year increase of 7.98%. The net profit attributable to the parent company was 133 million yuan, up 86.27% year-on-year, with a non-recurring net profit of 102 million yuan, an increase of 80.10% year-on-year [1][3]. - The growth in revenue is driven by cheese products, with significant contributions from the ready-to-eat nutrition series and the restaurant industrial series [3]. - The company has implemented cost-cutting measures, resulting in a gross margin of 30.81% in H1 2025, an increase of 0.91 percentage points year-on-year, and a significant reduction in sales expense ratio [3]. - The company is expected to maintain a high growth rate in profits for the second half of the year, with projected EPS of 0.41, 0.57, and 0.82 yuan for 2025-2027, corresponding to P/E ratios of 66X, 48X, and 33X respectively [3][4]. Financial Summary - In H1 2025, the company's revenue from liquid milk, cheese, and dairy product trading was 187 million yuan, 2.136 billion yuan, and 230 million yuan, respectively, with year-on-year growth rates of 0.63%, 14.85%, and 3.69% [3]. - The gross profit margin for H1 2025 was 30.81%, with a net profit margin of 5.18%, reflecting a year-on-year increase of 2.18 percentage points [3]. - The company has forecasted total revenue of 5.38 billion yuan for 2025, with a year-on-year growth rate of 11.1% [4].

Core Insights - The company achieved a revenue of 2.57 billion yuan in H1 2025, representing a year-on-year increase of 8% [1] - The net profit attributable to shareholders reached 130 million yuan, up 86.3% year-on-year, while the net profit excluding non-recurring items was 100 million yuan, reflecting an 80.1% increase [1] Revenue Breakdown - In H1 2025, the revenue from cheese, liquid milk, and trading businesses was 2.136 billion, 187 million, and 230 million yuan respectively, with year-on-year growth rates of 14.85%, 0.63%, and 3.69% [1] - The cheese business serves as the core growth engine for the company [1] Profitability Improvement - The gross profit margins for H1 2025 and Q2 2025 were 30.81% and 30.18%, showing a year-on-year increase of 0.91 percentage points and a decrease of 0.90 percentage points respectively [1] - The improvement in gross margin for H1 2025 is primarily attributed to a decrease in raw material costs compared to the same period in 2024 [1] Market Position and Strategy - The company is focused on a "cheese-centric" strategy and a "BC dual-drive" approach, which has strengthened its market leadership in cheese [1] - In the consumer segment, the company is consolidating its advantage in cheese sticks while actively entering the adult snack market with new products [1] - In the business segment, the company benefits from collaboration with Aishi Chenxi, creating a product combination advantage with "two oils and one cheese" [1] - The company is accelerating the replacement of imported cheese with domestically produced cheese amid low domestic raw milk prices [1] - According to Worldpanel consumer index, the company's cheese sales market share exceeded 38% in H1 2025, maintaining the top position in the market [1] Future Outlook - The company expects growth to be supported by new product launches and channel expansion, with both consumer and business segments contributing to future performance [1] - Profit forecasts for the company indicate net profits attributable to shareholders of 216 million, 324 million, and 457 million yuan for 2025-2027, translating to EPS of 0.42, 0.63, and 0.89 yuan, with corresponding PE ratios of 66x, 44x, and 31x [1]

Investment Rating - The report assigns a "Buy" rating for the company, indicating an expected relative increase in stock price of over 20% compared to the benchmark index within the next six months [2][13]. Core Insights - The company is expected to achieve a significant increase in revenue and profit, with a projected net profit growth of 120.02% in 2025, reaching approximately 250 million yuan [7][9]. - The company has successfully integrated Mengniu Cheese into its financials, leading to a notable increase in net profit for the second quarter of 2025, with estimates ranging from 38 million to 63 million yuan, reflecting a year-on-year growth of 13.80% to 89.46% [5][6]. - The introduction of new products and partnerships, such as the collaboration with Jasmine Milk Tea and the launch of cloud cheese and beef cheese sticks, is expected to enhance the company's market position and revenue streams [6]. Financial Summary - The company is projected to generate revenues of 56.01 billion yuan, 65.08 billion yuan, and 78.02 billion yuan for the years 2025, 2026, and 2027, respectively, with growth rates of 15.64%, 16.20%, and 19.88% [7][9]. - The expected earnings per share (EPS) for the same years are 0.49 yuan, 0.67 yuan, and 0.89 yuan, with corresponding price-to-earnings (P/E) ratios of 58, 43, and 32 [7][9]. - The company's gross margin is anticipated to improve, driven by a decrease in raw material costs and effective cost control measures, with a projected gross margin of 30.7% in 2025 [12].

Group 1 - The company continues to innovate and expand channels, leading the domestic cheese industry with both C-end and B-end products, aiming for a revenue target of 10 billion [1] - The core cheese business is driven by both C-end and B-end, with three main product series: ready-to-eat nutritional cheese, family table cheese, and catering industrial cheese [1] - In the ready-to-eat nutritional cheese series, the company launched several new products in the first half of 2025, focusing on expanding the adult cheese market [1] Group 2 - The company emphasizes the layout and deep cultivation of e-commerce platforms, achieving significant results during the 618 shopping festival, ranking first in the cheese/dairy category across all platforms [2] - New products such as cheese cups and cheese triangles performed exceptionally well, with strong sales for the dual-brand cheese sticks and other cheese products [2] - The company is collaborating with high-potential offline channels like Sam's Club and Hema, showcasing its product and brand strength in the cheese sector [2] Group 3 - Revenue forecasts for the company from 2025 to 2027 are projected at 5.636 billion, 6.549 billion, and 7.608 billion, with year-on-year growth rates of 16.35%, 16.21%, and 16.17% respectively [3] - The expected net profit attributable to the parent company for the same period is 235 million, 342 million, and 436 million, with significant year-on-year growth rates of 107.15%, 45.47%, and 27.41% [3] - The company maintains a "recommended" rating with corresponding PE ratios of 68X, 47X, and 37X for the years 2025, 2026, and 2027 [3]