本报（chinatimes.net.cn）记者刘凯 北京报道 乐道品牌针对2025届应届生家庭推出"前途似锦礼"，金融方案从5年免息调整为3年0首付，月供压力降 低的同时保留试驾抽奖等互动权益。理想汽车聚焦L6车型，首付降至6.98万元，5年免息月供仅三千余 元，配合试驾赠送30度电卡，精准吸引家庭用户。小鹏P7+置换补贴最高2.5万元，X9提供1万元选装基 金，全系支持0首付政策。 合资品牌则延续一口价形式稳住基本盘，上汽大众、东风本田对途观L、CR-V等主力车型推出限时一口 价，可叠加数千元的置换补贴。凯迪拉克主打"0首付+0息+超低月供"方案，CT5月供不足两千元，以灵 活还款政策应对豪华车市场价格战。 从市场趋势看，行业促销策略正从价格战转向价值战，90%新势力品牌推出0首付、3—5年免息政策， 领克/岚图/阿维塔额外叠加现金补贴；政务人群成为新战场，吉利、一汽-大众等品牌推出专属礼遇，政 策红利转化率提升显著。这场围绕消费触点、金融方案、客群细分的立体化竞争，正重塑着中国汽车市 场的竞争新范式。 2025年7月的中国新能源汽车市场正上演着一出"冰火交织"的变奏曲。一边是特斯拉Model 3长续航版逆 ...

办公室的小K，前些日子回了趟县城老家。 那一瞬间小K以为自己看错了，以为自己见证了返老还童的奇迹。 但回家和亲戚一聊，他才意识到时代变了，正所谓： 老头乐老头乐，老头乐完孙子乐。 十几辆颜色各异的老年代步车，沿着田垄地排成一列，气势逼人。 一扇扇薄如蝉翼的车门打开，从里面钻出的，却是20多个精瘦的精神小伙。 那是一个平凡的傍晚，在老家的黄土道上，老K路遇了一场"老头乐车友会"。 一、精神小伙开老头乐，带派 县城的精神小伙儿和小妹儿，经常称自己为"混的人"。 而为了能在公共交通相对不便的地界自由行动，"混的人"就需要配"混的车"。 以前，"混的车"基本都是两轮的改装电驴，一台台上面都附着了五彩斑斓的灯条。 品牌则首推九号，那黑底的炫酷车标，曾一度成为少年世界里，不逊色于烟卡的信仰。 这种昔日用来代步买菜的低速电动蹦蹦，现在已经进化成了县城专属的"小伙儿运兵车"。 但现如今，"混的车"不仅由两轮进化成了四轮，还多了一个除了能防雨其他什么都防不住的壳子。 爸爸妈妈为腿脚不便的爷爷奶奶所购置的出行工具，最终成了孙子孙女进行"十字路口社交"的环保座驾。 这小车，无需驾照，坐上即开，速度可观，停哪都行，虽然在土路上开快了 ...

以下文章来源于DT商业观察 ，作者DT商业观察 DT商业观察 . 第一财经旗下年轻态财经商业媒体。关注消费、互联网、电商、文娱、科技、城市等领域，融合媒体和 研究机构的禀赋，厘清趋势和商业间的关系，用年轻化的视角认识商业世界。 "特斯拉今年都'下乡'卖到农村了""老家18线城市，竟然这么多充电桩？"……社交平台上，网友们的讨论呈 现出了一个新趋势—— 新能源汽车的舞台，从最初聚焦于繁华的一二线城市，延伸至四五线城市。 数据印证了这一转变。仅用四年时间（2020-2024年），新能源车在三线及以下城市的销量便从不足50万辆 飙升至突破500万辆。其增速不仅跑赢大盘，市场份额更从32.1%大幅跃升至47.1%，几乎占据半壁江山。 这股来自下沉市场的强劲购买力，正在重塑行业版图。 我们不禁好奇，哪些新能源车型在下沉市场热销？ 是谁在买单？他们的购车偏好，又与一二线城市消费者有何不同？ 低线级城市最受欢迎的车：宏光MINIEV、星愿、海鸥 下沉市场的新能源热潮与差异，首先体现在了畅销车型的榜单上。根据易车榜发布的2025年1季度各线城市 车型销量排名，不同线级人群对车型的喜爱程度展现出比较大的差异。 一线和新一线城市 ...

Core Viewpoint - Geely Holding Group announced the appointment of Zhou Ying as the Executive Vice President of Lynk & Co, transitioning from his role at SAIC Motor's MG brand, indicating a strategic move to enhance leadership and marketing capabilities within Lynk & Co [1][12]. Group 1: Zhou Ying's Background and Experience - Zhou Ying, aged 38, has a diverse background in the automotive industry, having joined SAIC-GM-Wuling in 2011 and held various marketing roles, contributing significantly to the brand's success during his tenure [6][8]. - Under Zhou's leadership, SAIC-GM-Wuling achieved annual sales exceeding 1.4 million units from 2020 to 2023, with the Wuling Hongguang MINI EV becoming a top-selling vehicle in China, accumulating 1.4 million sales since its launch in July 2020 [8][9]. - After a brief stint at Xiaomi Automotive, where he served as the marketing head, Zhou returned to SAIC-GM-Wuling before moving to Lynk & Co, showcasing his adaptability and strategic vision [8][9]. Group 2: Zhou Ying's Impact at MG - Zhou was appointed as the General Manager of the MG brand in December 2024, where he initiated significant reforms aimed at global product development and market expansion [9][11]. - He emphasized the importance of brand, product, marketing, and channel rejuvenation, establishing a dedicated brand team and advocating for a stronger public relations and new media team [11]. - During his tenure, MG's sales from January to May 2024 reached 43,200 units, reflecting a 30% year-on-year increase, indicating the effectiveness of his strategies [11]. Group 3: Future Implications for Lynk & Co - Zhou's extensive experience across joint ventures, independent brands, and new forces in the automotive sector is expected to bring transformative changes to Lynk & Co, although the specific outcomes remain to be seen [12].

以下文章来源于DT商业观察 ，作者DT商业观察 DT商业观察 . 第一财经旗下年轻态财经商业媒体。关注消费、互联网、电商、文娱、科技、城市等领域，融合媒体和 研究机构的禀赋，厘清趋势和商业间的关系，用年轻化的视角认识商业世界。 来源丨DT 商业观察（ID：DTcaijing） "特斯拉今年都'下乡'卖到农村了""老家18线城市，竟然这么多充电桩？"……社交平台上，网友们的 讨论呈现出了一个新趋势—— 作者丨 徐美慧 编辑丨张晨阳 图源丨五菱银标官博 新能源汽车的舞台，从最初聚焦于繁华的一二线城市，延伸至四五线城市。 数据印证了这一转变。仅用四年时间（2020-2024年），新能源车在三线及以下城市的销量便从不 足50万辆飙升至突破500万辆。其增速不仅跑赢大盘，市场份额更从32.1%大幅跃升至47.1%，几乎 占据半壁江山。 这股来自下沉市场的强劲购买力，正在重塑行业版图。我们不禁好奇，哪些新能源车型在下沉市场热 销？是谁在买单？他们的购车偏好，又与一二线城市消费者有何不同？ 低线级城市最受欢迎的车：宏光MINIEV、星愿、海鸥 下沉市场的新能源热潮与差异，首先体现在了畅销车型的榜单上。 根据易车榜发布的20 ...

以下文章来源于凤凰WEEKLY ，作者凯斯 有温度、有情感、有趣味的新媒体。 日本的车商，这两年爱上了"拆"中国的新能源汽车： 比亚迪海鸥，吉利极氪，五菱宏光MINI，小米SU7，蔚来ES8...... 中国车企出一辆，日本车商就拆一 辆 。 来源丨 凤凰WEEKLY（ID：phoenixweekly） 作者丨凯斯 编辑丨闫如意 图源丨Midjouney 不仅将拆解细化到了每一个零部件，甚至还将比亚迪拆出了一本详尽的解析手册。 手册售价高达人民币 约 4.37万元 。 这一切，不由得让人梦回半个世纪前。 凤凰WEEKLY . 如今的日本，在很多人看来是重视原创保护的制造业强国。 但实际上， 日本曾是世界上数一数二的 "山寨大国" 。 几乎在所有领域，日本都对欧美的先进产品，进行了堪称像素级的拆解和模仿，一度让美国感到非常 不爽。 而今， 这个早已将自己"洗白"的 山寨大国， 似乎正打算 卷土重来 。 日本，曾经的山寨大国 在今天，不少日本制造的产品，都以其优秀的设计见长。 无印良品高冷极简的家居小玩意儿，三宅一生和川保久玲的服装衣包..... 日本在原创设计上十分出挑，以至于小米都在前几年，请来原研哉为公司设 ...

Core Viewpoint - The emergence of "zero-kilometer used cars" in the Chinese automotive market is a response to inventory pressure and sales targets faced by manufacturers and dealers, leading to significant price reductions in the second-hand car market [2][3][24]. Group 1: Definition and Characteristics - "Zero-kilometer used cars" refer to vehicles that have completed registration but have extremely low mileage, often less than 100 kilometers, making them almost new [2][21]. - These vehicles are typically sold by manufacturers directly to used car dealerships, which then resell them to consumers [6][12]. Group 2: Market Dynamics - The current market for "zero-kilometer used cars" is driven by a price war and an imbalance in supply and demand, with these cars serving as a "release valve" for manufacturers and dealers to manage excess inventory [3][24]. - The sales volume of "zero-kilometer used cars" is estimated to account for 5%-10% of the total used car market, translating to approximately 1-2 million units based on projected total used car transactions in 2024 [21][24]. Group 3: Sources and Distribution - The sources of "zero-kilometer used cars" include excess inventory from 4S dealerships, vehicles from rental companies, and those produced to exploit subsidy loopholes [14][15]. - Many used car dealers find it challenging to access these vehicles directly from manufacturers, often relying on established relationships or group purchases to acquire them [15][16]. Group 4: Market Impact - The rise of "zero-kilometer used cars" is expected to intensify competition in the used car market, particularly affecting the sales of "quasi-new cars" [27][28]. - The phenomenon may lead to a decline in the perceived value of traditional used cars, as consumers may prefer the nearly new condition of "zero-kilometer used cars" at similar price points [28][29]. Group 5: Regulatory Considerations - Experts suggest that the lack of regulatory measures for "zero-kilometer used cars" could lead to potential market manipulation, and there are calls for improved oversight from government bodies [32][33]. - Recent discussions among industry stakeholders, including the Ministry of Commerce, aim to address the implications of "zero-kilometer used cars" on the market [33].

以下文章来源于DT商业观察 ，作者DT商业观察 DT商业观察 . 本文来自微信公众号： DT商业观察 （ID：DTcaijing） ，作者：DT商业观察，题图来自：视觉中 国 "特斯拉今年都'下乡'卖到农村了""老家18线城市，竟然有这么多充电桩？"……社交平台上，网友们 的讨论呈现出了一个新趋势： 新能源汽车的舞台，从最初聚焦于繁华的一二线城市，延伸至四五线城市。 数据印证了这一转变。仅用四年时间 （2020～2024年） ，新能源车在三线及以下城市的销量便从不 足50万辆飙升至突破500万辆。其增速不仅跑赢大盘，市场份额更从32.1%大幅跃升至47.1%，几乎 占据半壁江山。 这股来自下沉市场的强劲购买力，正在重塑行业版图。我们不禁好奇，哪些新能源车型在下沉市场热 销？是谁在买单？他们的购车偏好，又与一二线城市消费者有何不同？ 一、低线级城市最受欢迎的车： 宏光MINIEV、星愿、海鸥 第一财经旗下年轻态财经商业媒体。关注消费、互联网、电商、文娱、科技、城市等领域，融合媒体和 研究机构的禀赋，厘清趋势和商业间的关系，用年轻化的视角认识商业世界。 同样，对于低线级城市，纯电车型接受度没有高线级城市高，燃油车 ...

Group 1 - Japanese car manufacturers have increasingly focused on disassembling Chinese electric vehicles, with companies like BYD, Geely, and NIO being targeted for detailed analysis [1] - A comprehensive disassembly manual for BYD was sold for approximately 43,700 RMB, indicating a lucrative market for such analyses [1] - This trend reflects a historical pattern where Japan, once known for its imitation, is revisiting its roots in reverse engineering [3][6] Group 2 - Japan's manufacturing industry has evolved from being a "copycat" to a leader in design and innovation, with brands like Muji and renowned designers contributing to its image [4][6] - The historical context reveals that Japan's rise involved meticulous imitation of Western products, leading to significant advancements in various sectors, including automotive and electronics [32][43] - The transformation from imitation to innovation allowed Japan to dominate markets in the 1980s, with companies like Toyota and Sony becoming global leaders [47][49] Group 3 - Despite past successes, Japan's current technological landscape shows a decline in competitiveness, attributed to a conservative approach towards patent usage and innovation [52][56] - The high barriers created by Japanese companies in sectors like DVD and plasma screens have led to a lack of global participation and eventual obsolescence of certain technologies [58][60] - The fear of imitation has resulted in a self-imposed isolation, hindering Japan's ability to adapt and thrive in the 21st-century technology race [62]

Core Viewpoint - The automotive industry is currently facing a dual narrative of technological advancement and price competition, with a significant emphasis on the need for a shift from price wars to value wars focused on technology and service [1][3][7]. Group 1: Industry Challenges - The Chinese automotive industry is experiencing a decline in profit margins, with a profit rate of only 4.3% in 2024, dropping to 3.9% in the first quarter of 2025, which is below the average of 5.6% for downstream industrial enterprises [3]. - A total of 227 vehicle models saw price reductions last year, with electric vehicles experiencing an average price drop of 18,000 yuan, exceeding 9% [3]. - High inventory levels, reaching 3.5 million passenger vehicles by the end of April, including 850,000 electric vehicles, are pressuring companies to reduce prices [4]. Group 2: Industry Responses - The China Automotive Industry Association has called for an end to the chaotic price wars, urging companies to focus on technology and service rather than price competition [3][5]. - Industry leaders at the auto show expressed a consensus that companies should "compete on technology and service, not on price" [3][5]. - The shift towards a "value war" is seen as essential for sustainable growth, with a focus on technological innovation as the core breakthrough point [7]. Group 3: Innovations and Developments - The auto show showcased significant technological advancements, such as Huawei's autonomous valet parking and BYD's megawatt fast-charging technology, indicating a move towards high-quality, intelligent vehicles [7][8]. - Companies are also enhancing customer service experiences, with initiatives like cross-province test drive services and free vehicle pick-up for maintenance [8]. Group 4: Market Opportunities - The industry is exploring international markets as a strategy to counteract domestic price competition, with companies seeking to establish differentiated competitive advantages abroad [12]. - There is a growing interest in identifying niche markets for electric vehicles, as demonstrated by the success of models like the Wuling Hongguang MINIEV in specific regions [12].