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雷军去年还是营销之神,2025年怎么就的口碑咋变成这样了?
Xin Lang Cai Jing· 2025-10-04 08:23
但客观的来说,是因为2025年发生了接公关的事情和他有关系,一个是武汉大学,一个是两个大学生开 SU7标准版回家出事!(牵扯背后还有速度原因,也有很多人上绿化带); 雷军去年还是营销之神今年怎么就翻车了?去年甚至站在雷军身边就能红,今年就墙倒众人 推了? 用统计学来说,2025年比过去相关的反面舆论更多,而正面在反面舆论面前无法粉饰太平,就会形成一 种表象,他好像翻车了,其实还是在博弈!小米在试图挽救,而一些用户和对手等人群可能在寻找短 处,故意断章取义、造谣的寻找一些缺陷! 有这样的数据,再煽情情怀就说不过去了 2025年地方发生的事情挺多。曾经宣传的速度这一点以及智能驾驶方面,也可能无法达到预期畅想!因 为速度太快,的确红灯后可以快速的比别人开出去,但速度太快就是无法掌控,有时候容易出事。因为 加速度出了很多事情也让人对于速度宣传是否应买单,很多媒体以及个人更加关注安全,所以安全可能 是更多人更关心的事情。也产生了冲突! 说到底,雷军和小米今年的争议,就是公司规模和营销路子没对上。以前靠情怀能打动人,现在体量这 么大了还这么玩,大家就觉得别扭。产品上芯片自研雷声大雨点小,汽车特别强调速度安全很难保障, 出 ...
9点1氪:小米召回超11万辆SU7;翟欣欣案宣判:犯敲诈勒索罪,判刑12年;云海肴创始人去世,年仅40岁
36氪· 2025-09-20 02:49
小米汽车科技有限公司将通过汽车远程升级技术,为召回范围内的车辆免费升级软件。 整理 |xm 法院经审理认为:被告人翟某某的行为构成敲诈勒索罪,数额特别巨大。在案证据显示,翟某某与苏某某婚姻关系仅存续42 天,二人无夫妻共同财产,翟某某索取的系苏某某个人财产。翟某某不存在离婚时申请补偿、损害赔偿的民事请求权基础,为 索取财物实施了敲诈勒索行为。法院综合考虑翟某某犯罪的性质、情节、社会危害程度等,依法予以量刑。附带民事诉讼原告 人魏某某等人所主张的赔偿请求符合法律规定,法院均予以支持。(21世纪经济报道) 云海肴创始人突发心梗去世,年仅40岁 小米宣 布召回116887辆S U7标准版 9月19日,有消息称,知名连锁餐饮品牌云海肴联合创始人、董事长赵晗因突发心梗,经医治无效在9月18日于昆明同仁医院病 逝,年仅40岁。据赵晗家属发布的讣告显示,遗体告别仪式定于9月20日11时在昆明市殡仪馆"慎远厅"举行。澎湃新闻致电昆 明市殡仪馆之后,证实了上述消息属实。公开资料显示,赵晗毕业于中国人民大学国学院,2009年与堂哥吕志韬、好友朱海琴 等共同创立云海肴,将云南菜带出云南,发展为全国知名的餐饮品牌。他致力于传承云南美 ...
小米大规模召回,是什么信号
Hu Xiu· 2025-09-20 02:06
9月19日一大早,国家市场监督总局缺陷产品召回技术中心(下文简称:召回中心)公布了一则新闻 ——小米宣布召回11.69万辆SU7标准版。 "召回"听起来很严重,但落到细节中很容易就能发现几点不寻常之处: 第一,召回对象为全部SU7标准版。召回量为11.69万辆(占累积销量的34.4%,符合标准版车型比 例),就是发售至今生产的所有SU7标准版车型; 第二,召回的原因不像明确缺陷。文件中的原因为"部分车辆在L2高速领航辅助驾驶功能开启的某些情 况下,对极端特殊场景的识别、预警或处置可能不足,若驾驶员不及时干预可能会增加碰撞风险,存在 安全隐患"。 第三,召回的最终处理方式。不用去4S店,也不用动硬件,用户只需要在停车状态下,进行车机的OTA 升级,只要系统升级到Xiaomi HyperOS 1.10.0,即可完成本次OTA召回升级。 结合小米汽车微博今天发布的第191集"答网友问"中,回应了两个问题:"为什么要进行小米SU7标准版 的OTA召回,软件升级了什么?"和"本次小米汽车OTA秋季大版本 Xiaomi HyperOS 1.10.0主要新增/升级 了哪些功能?"。 其实很容易得到一个结论:这压根不是过去燃 ...
9点1氪|小米召回超11万辆SU7;翟欣欣案宣判:犯敲诈勒索罪,判刑12年;云海肴创始人去世,年仅40岁
3 6 Ke· 2025-09-20 00:54
Group 1 - Xiaomi recalls 116,887 units of SU7 standard version electric vehicles due to safety concerns, implementing free software upgrades via OTA technology [2] - The founder of Yunhai Yao, Zhao Han, passed away at the age of 40 due to a heart attack, impacting the well-known restaurant brand [3] - Chasing Technology announced its first smartphone, Dreame Space, has secured over 100 million yuan in pre-orders before its official launch, targeting the high-end market [4] Group 2 - The Paris Notre-Dame Cathedral's towers will reopen to visitors on September 20, 2024, after extensive repairs following a fire in 2019 [5][6] - Jaguar Land Rover has extended the production halt for 33,000 employees due to ongoing network security issues [10] - GE Healthcare is exploring options for selling its China division, potentially valued at several billion dollars, amidst market speculation [10] Group 3 - Major internet companies are increasing bond financing to support AI investments, with Tencent, Baidu, and Alibaba leading the charge [11] - A major gold theft in Hong Kong resulted in the loss of approximately 59 million HKD, with the mastermind arrested [11] - The Nanjing Wahaha Hongzhen Drinking Water Company, controlled by Zong Fuli, is set to be deregistered [12] Group 4 - iOS 26 introduces over 20 new AI features without increasing storage requirements, indicating improved efficiency [13][14] - Meta's CEO Mark Zuckerberg emphasizes the importance of investing heavily in AI to avoid falling behind in the competitive landscape [14] - Xiaomi has open-sourced its first native end-to-end voice model, Xiaomi-MiMo-Audio, showcasing advancements in voice technology [15] Group 5 - FedEx reported better-than-expected Q1 earnings with an adjusted EPS of $3.83, exceeding analyst expectations [16] - Nvidia plans to invest $500 million in the UK autonomous driving startup Wayve [16] - Zhanxin Electronics completed a C-round financing exceeding 1 billion yuan, aimed at expanding its silicon carbide production capacity [17]
英伟达50亿美元入股英特尔,上海调整房产税政策 | 财经日日评
吴晓波频道· 2025-09-20 00:29
Group 1: Urban Development and Economic Policy - The Ministry of Commerce and eight other departments have issued a notice to promote the construction of a "15-minute convenient living circle," aiming to establish 100 pilot cities and 10,000 well-structured living circles by 2030 [2] - The initiative focuses on enhancing living standards in underdeveloped areas and addressing pressing social needs such as childbirth and elderly care, which are critical for boosting domestic demand [2] Group 2: U.S. Treasury Bonds and Foreign Investment - As of July, foreign investors increased their holdings of U.S. Treasury bonds to a record high of $9.16 trillion, with Japan and the UK being the largest holders [3] - China's holdings of U.S. Treasury bonds fell to $730.7 billion, the lowest level since 2009, indicating a shift in foreign investment strategies towards diversification, including increased gold holdings [3][4] Group 3: Real Estate Policy Adjustments - Shanghai has optimized its housing tax policy, exempting certain homebuyers from property tax to stimulate the real estate market and support reasonable housing demand [6][7] - The policy changes signal a shift towards attracting talent and addressing population structure changes, which are crucial for urban competitiveness [7] Group 4: Corporate Collaborations and Market Dynamics - NVIDIA plans to invest $5 billion in Intel, integrating NVIDIA's graphics technology into Intel's new PC chips, which may enhance Intel's market position against competitors like AMD [8][9] - The collaboration aims to strengthen both companies' ecosystems, particularly in the AI and computing sectors, while maintaining their independent development strategies [8] Group 5: Smartphone Market Trends - The Chinese smartphone market is experiencing a downturn, with a 2% year-on-year decline in sales, prompting manufacturers to adjust inventory strategies [10] - Brands like Huawei are maintaining growth through a diverse product lineup, while others face intense competition in the mid-to-high-end market [10][11] Group 6: AI Integration in Technology - Google has integrated its AI model Gemini into the Chrome browser, enhancing user experience by allowing for task automation and improved information retrieval [12][13] - This move aims to strengthen Google's competitive position against other tech giants by leveraging its extensive application ecosystem [13] Group 7: Automotive Industry Developments - Xiaomi is recalling 116,900 units of its SU7 electric vehicle for software upgrades to address safety concerns related to its driving assistance features [14][15] - The recall highlights the importance of software reliability in the automotive sector, particularly for electric vehicles with advanced driver-assistance systems [15]
特朗普签令,对这类签证加收10万美元;字节跳动凌晨公告;这场发布会,潘功胜、李云泽、吴清等将出席;深圳核心区放开限购?官方辟谣丨每经早参
Mei Ri Jing Ji Xin Wen· 2025-09-19 22:54
Group 1 - The call between President Xi Jinping and President Trump on September 19 focused on the current state of China-US relations and strategic guidance for future development [3] - The Chinese government reported a total of 42,435 new foreign-invested enterprises established from January to August 2025, a year-on-year increase of 14.8%, while the actual use of foreign capital was 506.58 billion RMB, a year-on-year decrease of 12.7% [8] - The international gold futures market saw a rise, with COMEX gold futures increasing by 1.12% to $3,719.4 per ounce [4] Group 2 - The U.S. Senate rejected a temporary funding bill, increasing the risk of a government shutdown as federal funding is set to expire on September 30 [12] - Xiaomi announced a recall of 116,887 units of its SU7 standard version electric vehicles due to compliance with regulations [16] - JinkoSolar and LONGi Green Energy reached a settlement regarding patent disputes, which is expected to reduce industry conflicts and promote healthy development [24][25]
下周的涨跌不用猜,提前说三个预判
Sou Hu Cai Jing· 2025-09-19 21:41
Market Overview - US stock indices showed slight gains, with the Dow Jones up 0.1%, Nasdaq up 0.35%, and S&P 500 up 0.15% as of September 19 [1] - The market is influenced by the Federal Reserve's interest rate cuts, with the Russell 2000 index rising 2.5% [1] A-Share Market Analysis - A-shares are experiencing a phase of adjustment due to a lack of new positive stimuli and the aftermath of a recent market drop [3] - Despite short-term fluctuations, the overall upward trend is expected to continue after adjustments [3] Industry Developments - Volant Aerospace signed an order for 500 electric aircraft valued at $1.75 billion with Thailand's Pacific Group [5] - The Ministry of Industry and Information Technology is planning a new battery industry framework to avoid resource waste and redundant investments [5] - Huawei showcased two innovative patents focused on silicon carbide cooling solutions to enhance electronic device heat dissipation [5] Market Sentiment - Global investment interest in the Chinese market is increasing, particularly in the technology sector, with firms like Goldman Sachs recommending an overweight position in Chinese stocks [7] - A joint notification from nine departments aims to enhance the convenience of living circles by 2030, targeting the establishment of 1,000 well-distributed and efficient service areas [7]
策略日报:加速轮动-20250919
Group 1: Macro Asset Tracking - The bond market experienced a day of volatility with long-term bonds declining more than short-term ones, indicating a bearish trend for bonds while the A-share market remains bullish [1][16] - The A-share market showed a slight decline with a trading volume of 2.35 trillion, suggesting a potential short-term adjustment phase despite the overall bullish trend [2][20] - The current equity risk premium (ERP) for the A-share market is at 4.02%, significantly lower than historical lows, indicating potential for further declines in the ERP [2][20] Group 2: A-Share Market Insights - The A-share market's total market value to GDP ratio stands at 0.75, indicating a significant distance from historical peaks, suggesting room for growth [2][20] - The ratio of household deposits to A-share market value is currently at 1.7, indicating that the process of capital moving into the stock market may still be ongoing [2][20] - Technical indicators suggest that the A-share market still has upward potential, and a strategy of buying on dips is recommended [2][20] Group 3: US Market Overview - The US stock market indices reached new highs, with the Nasdaq up 0.94%, indicating a continuation of bullish sentiment [3][23] - The Federal Reserve's recent interest rate cut of 25 basis points and stable economic growth provide a supportive backdrop for risk assets [3][23] - The labor market shows signs of slowing, but the overall economic fundamentals remain strong, supporting further upward movement in the market [3][23] Group 4: Currency Market Analysis - The onshore RMB against the USD reported at 7.1123, showing an increase, while the dollar weakened due to disappointing non-farm payroll data [4][30] - The technical outlook for the offshore RMB is bullish, suggesting a potential strategy of going long on RMB assets rather than shorting the dollar [4][30] Group 5: Commodity Market Trends - The Wenhua Commodity Index fell by 0.12%, with coal and new energy sectors leading gains, while polyester and oil sectors lagged [6][34] - The commodity market is advised to maintain a bullish outlook, focusing on long positions while managing risks [6][34]
小米汽车不一样的“大批量召回”
Group 1 - Xiaomi Auto Technology Co., Ltd. has initiated a recall of 116,887 units of the SU7 standard electric vehicle due to insufficient recognition and warning capabilities in extreme scenarios when the L2 highway navigation assistance feature is activated, which may increase collision risks if the driver does not intervene in time [2] - This is the second large-scale recall since the establishment of Xiaomi Auto, with the first recall in January 2025 involving over 30,000 SU7 models due to misjudgment risks in the automatic parking feature, indicating a growing concern over vehicle safety [2] - The cumulative recall of the SU7 standard version has approached 150,000 units, covering a significant proportion of the total sales since its launch [2] Group 2 - The current recall differs from traditional recalls as it involves OTA upgrades to optimize the driving assistance algorithm rather than physical repairs, reflecting a shift in how automotive recalls are managed [3] - The use of the term "recall" by Xiaomi Auto may indicate a commitment to corporate social responsibility, while also highlighting the increasing regulatory scrutiny over OTA practices in the automotive industry [3] - The recall is part of a broader trend in the automotive industry aimed at correcting chaotic competition and ensuring high-quality development, with various companies facing compliance challenges in the evolving landscape of intelligent driving technology [4][5]
小米汽车大规模召回11万辆SU7标准版,OTA升级能否消除辅助驾驶隐患?
Qi Lu Wan Bao Wang· 2025-09-19 08:01
Core Viewpoint - Xiaomi Auto Technology Co., Ltd. has initiated a recall of 116,887 units of its SU7 standard electric vehicles due to safety concerns related to the L2 highway navigation assistance feature, which may not adequately recognize extreme scenarios, increasing the risk of collisions [1][3][4] Recall Scope and Reason - The recall affects SU7 standard electric vehicles produced between February 6, 2024, and August 30, 2025, totaling 116,887 units [3] - The identified issue involves insufficient recognition, warning, or handling of extreme scenarios when the L2 highway navigation assistance is activated, potentially leading to increased collision risks [3] Software Upgrade Solution - Xiaomi will utilize over-the-air (OTA) technology to provide free software upgrades to the recalled vehicles, aiming to eliminate safety hazards [4][7] - The OTA upgrade will enhance the reliability of the assistance driving function, including optimizing speed control strategies and adding dynamic speed features [4][7] Customer Experiences - Customer testimonials highlight serious safety incidents involving the SU7's L2 assistance system, including failure to react to sudden lane changes and misidentification of obstacles, leading to near accidents [5][12] - One customer reported a dangerous situation during heavy rain where the vehicle failed to recognize lane markings, resulting in a near collision with a guardrail [5] Regulatory Context - The recall follows regulatory requirements for vehicle software updates, which mandate that automakers must file for approval before implementing OTA upgrades [9][10] - In 2024, there were 233 vehicle recalls in China, affecting 11.237 million vehicles, with OTA becoming a significant method for executing recalls [11] Industry Challenges - Experts emphasize the need for clearer communication from automakers regarding the limitations of autonomous driving technologies, urging consumers to remain vigilant while using such features [12] - The automotive industry faces scrutiny over the safety of smart driving technologies, with calls for better management and regulation of OTA updates [10][12] Consumer Rights and Trust Issues - Consumers have the right to seek compensation for damages caused by defective products, and there are ongoing discussions about the implications of software failures on vehicle performance [12][13] - The recall has sparked a "return wave" among consumers, with over 3,000 owners reportedly seeking refunds due to system defects, highlighting a growing trust crisis in smart vehicle technology [13][14]