Core Viewpoint - The concept of "good housing" has become a central theme for promoting high-quality development in the real estate industry, with China Resources Land leveraging its 31 years of experience in Beijing to implement this vision through innovative practices and projects [1][9]. Group 1: Good Housing Standards - China Resources Land has introduced a new standard called "Three Goods and Twelve Advantages," focusing on good communities, good products, and good services, which includes twelve key scenarios such as vibrant neighborhoods and healing landscapes [4]. - The "good housing" standard is deeply rooted in customer needs and local culture, with the "Zhenlu" project in Haidian exemplifying this approach through extensive family consultations [4][5]. Group 2: Project Features and Design - The "Zhenlu" project is strategically located along the Qinghe River, integrating natural resources and local culture into its design, creating a luxury residence that offers premier views of Beijing's landscape [5]. - The project features a community center with year-round greenery and various amenities, serving as a social hub while embodying the essence of "good housing" [5][8]. Group 3: Market Response and Community Services - China Resources Land has opened seven real-life demonstration areas this year, showcasing the upgrade in living quality in Beijing and transforming initial designs into tangible experiences for customers [6][8]. - The company's community service brand "Run Biling" enhances the living experience by providing a warmer community life through professional operations and member benefits [8]. Group 4: Brand Strength and Future Outlook - With over 60 projects developed in Beijing and serving more than 100,000 families, China Resources Land has established itself as a key player in urban development and renewal [9]. - The company aims to continue focusing on high-quality product development and the "good housing" initiative, with plans for a new low-density villa project in the Shunyi Wenlu River area, setting a new benchmark for high-end residential living in Beijing [9].

Core Viewpoint - The new housing market in major cities is experiencing a surge in activity during the May Day holiday, driven by significant discounts and product upgrades, while the second-hand housing market shows signs of stabilization after a seasonal peak [1][3][5]. Group 1: New Housing Market Dynamics - During the May Day holiday, developers in cities like Beijing launched aggressive promotional campaigns, with some properties seeing price reductions of up to 1 million yuan [2][3]. - In Beijing's Chaoyang District, a project offered a 93-square-meter apartment with a price drop from 746 million yuan to 645 million yuan, a reduction of 101 million yuan [3]. - The overall sales performance of new housing projects has been strong, with many developers applying for early releases of additional units due to high demand [1][4]. Group 2: Second-Hand Housing Market Trends - The second-hand housing market has shown a mixed performance, with a slight decline in transactions following the traditional peak season, but still maintaining a level of activity [5]. - In April, the net signed volume of second-hand homes in Beijing remained above 15,000 units, with a year-on-year increase of 16.59% [5]. - The market is characterized by a "price for volume" strategy, where sellers are adjusting prices to attract buyers amid a high inventory situation [4][5]. Group 3: Regional Highlights - In Shanghai, the "Lujiazui Taikoo Source" project saw a subscription rate exceeding 220% before the holiday, indicating strong demand for high-end properties [6][7]. - The "Green City Tide Ming Dongfang" project in Shanghai, with an average price of 19.5 million yuan per square meter, attracted over 200 groups of buyers during its subscription period [6][7]. - In Guangzhou, the market saw a significant increase in visitor numbers and transactions, with some projects recording sales of over 25.8 billion yuan during the holiday [10][11]. Group 4: Market Sentiment and Future Outlook - The current market dynamics suggest a shift in buyer preferences towards high-quality properties with better amenities, reflecting a change in consumer demand [11]. - The overall sentiment in the housing market is cautiously optimistic, with expectations of stable transaction volumes and prices in the near future [5][11].