Core Viewpoint - The new housing market in major cities is experiencing a surge in activity during the May Day holiday, driven by significant discounts and product upgrades, while the second-hand housing market shows signs of stabilization after a seasonal peak [1][3][5]. Group 1: New Housing Market Dynamics - During the May Day holiday, developers in cities like Beijing launched aggressive promotional campaigns, with some properties seeing price reductions of up to 1 million yuan [2][3]. - In Beijing's Chaoyang District, a project offered a 93-square-meter apartment with a price drop from 746 million yuan to 645 million yuan, a reduction of 101 million yuan [3]. - The overall sales performance of new housing projects has been strong, with many developers applying for early releases of additional units due to high demand [1][4]. Group 2: Second-Hand Housing Market Trends - The second-hand housing market has shown a mixed performance, with a slight decline in transactions following the traditional peak season, but still maintaining a level of activity [5]. - In April, the net signed volume of second-hand homes in Beijing remained above 15,000 units, with a year-on-year increase of 16.59% [5]. - The market is characterized by a "price for volume" strategy, where sellers are adjusting prices to attract buyers amid a high inventory situation [4][5]. Group 3: Regional Highlights - In Shanghai, the "Lujiazui Taikoo Source" project saw a subscription rate exceeding 220% before the holiday, indicating strong demand for high-end properties [6][7]. - The "Green City Tide Ming Dongfang" project in Shanghai, with an average price of 19.5 million yuan per square meter, attracted over 200 groups of buyers during its subscription period [6][7]. - In Guangzhou, the market saw a significant increase in visitor numbers and transactions, with some projects recording sales of over 25.8 billion yuan during the holiday [10][11]. Group 4: Market Sentiment and Future Outlook - The current market dynamics suggest a shift in buyer preferences towards high-quality properties with better amenities, reflecting a change in consumer demand [11]. - The overall sentiment in the housing market is cautiously optimistic, with expectations of stable transaction volumes and prices in the near future [5][11].