时间，是无声的见证者。31载深耕，华润置地北京始终坚守品质初心，以创新的产品力、精细的服务 力、卓越的兑现力与精彩邻里生活的打动力贯穿客户生活全周期，营造万千家庭的美好生活。 12月，京熙润府、璞瑅润府、中环悦府三盘即将迎来润心交付，让美好成为日常。 中环悦府，作为内城第二座悦系迭新之作,于中轴皇家贵脉,兑现品质人居理想。在立面造型上，在延续 悦系格纹肌理基础上，提取故宫屋脊的弧线元素，打造出新思现代天幕。社区大门汲取当下 LV、Dior 等奢侈品牌旗舰门店昭示艺术，跋涉海外矿源，精心挑选42块意大利金透光奢石倾心臻筑而成，将归家 仪式感浸入日常。 融合"院"之礼序与"园"之审美，营造灯塔华堂、镜面水池、归家连廊等层层递进的归家礼序，让人在归 家路上卸下疲惫，回归家的宁静与松弛。镜天水院、六苑归家花园、林泉会友、自然剧场、光之茶亭等 社区景观空间，将四时山水入画日常，形成可游可赏的松弛感体验。下沉会所，集社区大堂、花园水 吧、私宴厅、阅读室、影音室、活力健身房、日光泳池为一体，打造出可承载社区全龄需求的质感空 间。中环悦府以多维度生活情境为考量，将一座内城心奢地标从蓝图变成现实。 润心交付 让美好成为日常 交 ...

Core Viewpoint - The concept of "good housing" has become a central theme for promoting high-quality development in the real estate industry, with China Resources Land leveraging its 31 years of experience in Beijing to implement this vision through innovative practices and projects [1][9]. Group 1: Good Housing Standards - China Resources Land has introduced a new standard called "Three Goods and Twelve Advantages," focusing on good communities, good products, and good services, which includes twelve key scenarios such as vibrant neighborhoods and healing landscapes [4]. - The "good housing" standard is deeply rooted in customer needs and local culture, with the "Zhenlu" project in Haidian exemplifying this approach through extensive family consultations [4][5]. Group 2: Project Features and Design - The "Zhenlu" project is strategically located along the Qinghe River, integrating natural resources and local culture into its design, creating a luxury residence that offers premier views of Beijing's landscape [5]. - The project features a community center with year-round greenery and various amenities, serving as a social hub while embodying the essence of "good housing" [5][8]. Group 3: Market Response and Community Services - China Resources Land has opened seven real-life demonstration areas this year, showcasing the upgrade in living quality in Beijing and transforming initial designs into tangible experiences for customers [6][8]. - The company's community service brand "Run Biling" enhances the living experience by providing a warmer community life through professional operations and member benefits [8]. Group 4: Brand Strength and Future Outlook - With over 60 projects developed in Beijing and serving more than 100,000 families, China Resources Land has established itself as a key player in urban development and renewal [9]. - The company aims to continue focusing on high-quality product development and the "good housing" initiative, with plans for a new low-density villa project in the Shunyi Wenlu River area, setting a new benchmark for high-end residential living in Beijing [9].

Core Viewpoint - Beijing's recent policy to relax home purchase restrictions outside the Fifth Ring Road has led to increased activity in the new housing market, particularly for improvement-type properties, while the second-hand housing market has not yet shown significant changes [1][7]. New Housing Market Response - Following the policy announcement, the new housing market outside the Fifth Ring Road has seen a rise in interest, with developers more willing to launch new projects [1][4]. - The first weekend after the policy change saw a notable increase in visitor numbers and sales at new developments, such as the Huayu Jingyun project, which sold over 50 units at prices ranging from 58,000 to 61,000 yuan per square meter [2][4]. - According to data from the China Index Academy, over 80% of new residential sales in Beijing from January to July occurred outside the Fifth Ring Road, indicating this area as a key market segment [3]. Market Dynamics and Trends - The new policy is expected to stimulate demand for improvement-type housing, as families gain eligibility to purchase homes within the Fifth Ring Road due to the relaxed restrictions [3][10]. - The overall sentiment in the new housing market is positive, with analysts predicting a sales peak for properties outside the Fifth Ring Road, encouraging developers to accelerate project launches [3][10]. Second-Hand Housing Market Response - The second-hand housing market has shown a more subdued response to the new policy, with no significant changes in transaction volumes observed immediately after the announcement [7][9]. - Despite the lack of immediate impact, there is an expectation that the second-hand market will eventually benefit from increased activity as more properties become available for sale [9][10]. - Data indicates that while the second-hand market remains stable, there has been a slight uptick in inquiries and viewings, suggesting potential future growth [9][10].