时间，是无声的见证者。31载深耕，华润置地北京始终坚守品质初心，以创新的产品力、精细的服务 力、卓越的兑现力与精彩邻里生活的打动力贯穿客户生活全周期，营造万千家庭的美好生活。 12月，京熙润府、璞瑅润府、中环悦府三盘即将迎来润心交付，让美好成为日常。 中环悦府，作为内城第二座悦系迭新之作,于中轴皇家贵脉,兑现品质人居理想。在立面造型上，在延续 悦系格纹肌理基础上，提取故宫屋脊的弧线元素，打造出新思现代天幕。社区大门汲取当下 LV、Dior 等奢侈品牌旗舰门店昭示艺术，跋涉海外矿源，精心挑选42块意大利金透光奢石倾心臻筑而成，将归家 仪式感浸入日常。 融合"院"之礼序与"园"之审美，营造灯塔华堂、镜面水池、归家连廊等层层递进的归家礼序，让人在归 家路上卸下疲惫，回归家的宁静与松弛。镜天水院、六苑归家花园、林泉会友、自然剧场、光之茶亭等 社区景观空间，将四时山水入画日常，形成可游可赏的松弛感体验。下沉会所，集社区大堂、花园水 吧、私宴厅、阅读室、影音室、活力健身房、日光泳池为一体，打造出可承载社区全龄需求的质感空 间。中环悦府以多维度生活情境为考量，将一座内城心奢地标从蓝图变成现实。 润心交付 让美好成为日常 交 ...

Core Viewpoint - The concept of "good housing" has become a central theme for promoting high-quality development in the real estate industry, with China Resources Land leveraging its 31 years of experience in Beijing to implement this vision through innovative practices and projects [1][9]. Group 1: Good Housing Standards - China Resources Land has introduced a new standard called "Three Goods and Twelve Advantages," focusing on good communities, good products, and good services, which includes twelve key scenarios such as vibrant neighborhoods and healing landscapes [4]. - The "good housing" standard is deeply rooted in customer needs and local culture, with the "Zhenlu" project in Haidian exemplifying this approach through extensive family consultations [4][5]. Group 2: Project Features and Design - The "Zhenlu" project is strategically located along the Qinghe River, integrating natural resources and local culture into its design, creating a luxury residence that offers premier views of Beijing's landscape [5]. - The project features a community center with year-round greenery and various amenities, serving as a social hub while embodying the essence of "good housing" [5][8]. Group 3: Market Response and Community Services - China Resources Land has opened seven real-life demonstration areas this year, showcasing the upgrade in living quality in Beijing and transforming initial designs into tangible experiences for customers [6][8]. - The company's community service brand "Run Biling" enhances the living experience by providing a warmer community life through professional operations and member benefits [8]. Group 4: Brand Strength and Future Outlook - With over 60 projects developed in Beijing and serving more than 100,000 families, China Resources Land has established itself as a key player in urban development and renewal [9]. - The company aims to continue focusing on high-quality product development and the "good housing" initiative, with plans for a new low-density villa project in the Shunyi Wenlu River area, setting a new benchmark for high-end residential living in Beijing [9].

Core Viewpoint - The introduction of 11 residential land plots in Fengtai District aims to meet diverse and personalized housing demands, enhance housing supply quality, and stimulate consumer activity [1][6]. Group 1: Land Plot Details - The 11 plots are categorized into three types: five for shantytown redevelopment, five for urban village redevelopment, and one for primary development [2]. - Specific plots include the Yuegezhuang Village plot (2.18 hectares, 58,000 square meters), the Changxindian plot (4.25 hectares, 46,800 square meters), and the Zhangguozhuang plot (approximately 47,700 square meters) [3][4]. Group 2: Location and Infrastructure - All plots are strategically located within Fengtai District, close to essential amenities such as education and healthcare, and within approximately 1 kilometer of transit stations [1][4]. - The plots are situated in key areas or emerging growth zones, offering advantages of prime location, mature infrastructure, and planned development [4]. Group 3: Market Implications - The high inventory in Fengtai District presents competition among new projects, but well-located and high-quality developments can still succeed [6]. - The increase in land supply is expected to broaden the choices in the new housing market, contributing to the ongoing enhancement of housing quality and stimulating consumer demand [6].

Core Viewpoint - China Resources Land has reported a significant decline in net profit despite achieving the highest revenue in five years, indicating a "revenue without profit" dilemma due to shrinking profit margins in its development and sales business [1][4]. Financial Performance - In 2024, China Resources Land achieved a revenue of 278.799 billion yuan, an increase of 11.01% year-on-year [3]. - The net profit attributable to shareholders fell to 25.577 billion yuan, a decrease of 18.45% compared to the previous year, marking the lowest profit in five years [4]. - The gross profit margin for the development and sales business dropped from 29.1% in 2020 to 16.8% in 2024, a decline of 12.3 percentage points [5]. Market Conditions - The overall gross profit margin in the real estate market has been declining, exacerbating the profit pressure on China Resources Land [4]. - Rising land costs in major cities, along with increasing construction, labor, and financing costs, have compressed project profit margins [4]. Business Strategy - The decline in profit margins is partly attributed to the company's land acquisition strategy, which has led to higher costs [6]. - In 2023, China Resources Land acquired two land parcels in Beijing at a premium of 15%, leading to increased project development costs [6]. Sales Performance - The "price-for-volume" strategy adopted for the sales of the Oak Bay Phase III project resulted in a lower average selling price, causing a direct loss of approximately 219 million yuan [7]. - The sales rate for the Oak Bay Phase III project was only 63.31%, while competing projects in the area achieved higher sales rates [6][7]. - Similar discounting strategies were observed in other regions, such as Nanjing, where properties were sold at significant discounts [7].