Group 1 - The event "YEAH—Summer" and the third Qingdao Beer Carnival is taking place in Ningxiang from July 31 to August 4, attracting thousands of citizens [1][3] - The event features live band performances, interactive games, and free beer vouchers, creating a lively atmosphere for attendees [3] - A "Double Benefit Policy" was launched during the event, offering a 499 yuan family package that includes hotel stays, rafting projects, and attraction tickets, aimed at providing financial benefits to citizens [3] Group 2 - The event is guided by the Changsha Municipal Bureau of Commerce and the Municipal Bureau of Culture, Tourism, and Broadcasting, and is hosted by the Ningxiang Municipal Committee and the People's Government of Ningxiang [3] - This initiative is part of the fourth Changsha Tourism Development Conference and aims to boost the local night economy and enhance urban development [3] - The main goal of the event is to attract crowds and promote consumption, enriching the nighttime economic landscape of the city [3]

Core Insights - The article emphasizes the efforts of Mingyue Mountain to boost tourism and consumption during the summer season by offering diverse cultural and tourism activities and attractive pricing for visitors [1][2]. Group 1: Summer Activities - Mingyue Mountain has planned over 10 themed activities for the "Mingyue Mountain Summer Carnival," including events like the Mingyue Ancient Love Carnival, Beer and Lobster Festival, Street Dance Elite Challenge, and Summer Night Run [1]. - The activities incorporate popular summer elements such as rafting, water play, and night camping, aiming to provide engaging experiences for visitors [1]. Group 2: Ticketing and Discounts - This summer, Mingyue Mountain continues its previous discount policies and introduces three major free ticket benefits: free entry for high school and college students with exam certificates, free entry for global students with proof, and various discounted ticket packages for families and groups [2]. - Special ticket packages include early bird tickets, night tour tickets, and combinations with accommodations and activities, designed to attract more visitors [2]. Group 3: Incentives for Tour Operators - To attract more tourists, Mingyue Mountain has launched the "2025 Mingyue Mountain Summer 'Attract and Retain' Support Reward Policy," which offers unlimited rewards for travel agencies and partners who bring in visitors [2]. - The policy aims to incentivize overnight stays and promote special activities, enhancing the overall tourism appeal of the area [2].