Core Viewpoint - The Spanish government has approved a proposal to ban smoking in outdoor areas such as terraces of bars and restaurants, aiming to enhance public health protection and adapt to changing consumption patterns and tobacco product markets [1]. Group 1: Proposal Details - The proposal includes a comprehensive smoking ban in enclosed public places and outdoor areas, including terraces, sports venues, children's play areas, bus stops, and educational institutions [1]. - Electronic cigarettes, nicotine pouches, herbal products, water pipes, and heated tobacco devices will be treated the same as traditional tobacco products under this proposal [1]. - The proposal also prohibits advertising, sponsorship, or promotion of the aforementioned products [1]. Group 2: Health Concerns - The Spanish Ministry of Health highlights a significant increase in the consumption and market share of these products, particularly among young people [1]. - Smoking is identified as a major public health threat, with 30% of cancer cases attributed to smoking [1]. - Approximately 25% of Spaniards smoke daily, and there is a growing trend of smoking among minors, with about 55% of adolescents aged 14 to 18 having tried e-cigarettes according to a 2023 government survey [1]. Group 3: Cultural Context - Terraces are an important part of the Spanish lifestyle, occupying large areas in major cities [2]. - Since 2005, smoking has been banned indoors in public places such as government offices, bars, and restaurants [2].

Group 1: Evolution of Consumption Society in Japan and the U.S. - The generational shift has profoundly influenced the evolution of consumption societies in Japan and the U.S. [1] - In Japan, the Taisho and early Showa generations led the transition from the first to the second consumption society, followed by the New Human Generation and part of the Baby Boomer generation driving the third consumption society [1] - In the U.S., Baby Boomers focus on unique product advantages, Generation X prefers time-saving products, Generation Y is enthusiastic about energy-saving and green consumption, while Generation Z contributes significantly to digital and gaming consumption [1] Group 2: Current State and Potential of China's Consumption Society - The post-90s and post-95s generations in China have developed consumption concepts similar to Japan's New Human Generation and the U.S. Baby Boomers, emphasizing spiritual satisfaction and personalized consumption [2] - Compared to Japan and the U.S., China's service consumption currently stands at 46.1%, indicating significant room for growth in the service sector [2] Group 3: Characteristics of the Third Consumption Society and Self-Satisfaction Consumption Trends - In the third consumption society, consumers prioritize emotional and psychological factors over mere functionality when selecting products, leading to a shift in brand positioning from "leader" to "supporting role" [3][10] - Self-satisfaction consumption is emerging as a key trend, focusing on emotional resources, emotional resolution solutions, and legal emotional release [6][11] Group 4: Emotional Consumption Trends - Emotional resources include the pet economy, IP toys, and temple economy, catering to spiritual and emotional needs [6] - Emotional resolution solutions are found in beauty and personal care products, gold and jewelry, and new-style food and beverages that address appearance and safety anxieties [6] - Legal emotional release is represented by outdoor activities, light alcoholic beverages, and tobacco products, which help consumers manage stress [6]