Core Insights - The article discusses how the platform "Dewu" has become a significant player in the e-commerce space, particularly in the jewelry and toy categories, by leveraging the preferences of young consumers [3][4][7][16]. Group 1: Market Performance - Dewu has seen substantial growth in sales, with some jewelry brands reporting over 1600% year-on-year growth [3]. - The platform has become one of the fastest-growing e-commerce platforms for jewelry, with significant sales increases in toy categories as well [4]. - In 2024, Dewu had 6120 brands doubling their annual sales, with a new million-level product emerging every 15 minutes [9]. Group 2: Consumer Trends - Young consumers are increasingly focused on emotional value and practical functionality rather than just price [7][8]. - Products that resonate with cultural attributes and emotional value are gaining traction, with significant interest in items like "body measurement shoes" [7][8]. - The platform's user base has expanded to over 500 million, with a balanced gender ratio and a growing presence in lower-tier cities [16]. Group 3: Business Model and Advantages - Dewu boasts a low return rate of only 10%, significantly lower than the industry average, which helps merchants reduce costs and improve profitability [11][12]. - The platform's operational model is simpler, allowing merchants to focus on product selection and promotion rather than extensive store management [13]. - Dewu's average product lifecycle is 138 days, which is 2.4 times higher than the industry standard, indicating a more stable sales environment [13][14]. Group 4: Brand Strategies - Brands that understand young consumer trends and utilize Dewu for exclusive product launches are seeing significant success [17][18]. - The platform has expanded its product categories beyond footwear to include over 30 major categories, allowing for diverse consumer engagement [20]. - Dewu has implemented policies to lower merchant costs, including fee reductions and marketing incentives, which have positively impacted brand profitability [21].

同样在玩具品类，泡泡玛特、Jellycat在得物的销售数据也让人惊喜。 在过去一年中，泡泡玛特在得物同比增长接近200%，一年卖出超过15万只LABUBU和超过5万个MEGA。同时，英国高端玩具品牌Jellycat也在得物实现了4 倍的高增速。 什么样的品牌能抓住5亿年轻人红利？ 每15分钟诞生一个百万级爆品 "起初我们对得物并不真正了解，以为平台的用户主要是年轻男性。"黄金珠宝类目的头部经销商张超说。 2022年，抱着"试一试"的心态，张超入驻得物，却得到了意外的收获。经过一段时间的运营后，张超发现得物的整体流量比想象中大很多，转化率也比其他 平台要高。 与张超的观察相同，另一家黄金珠宝经销商表示，其在得物经营的多个品牌，去年的总销售额达到数亿元，同比增长超过1600%。 亮眼的数字背后，得物已悄然成长为黄金珠宝类目销售增速较快的电商平台之一。此外，潮玩，尤其是毛绒玩具类目的增速也非常可观。 2021年，玩具经销商马向荣入驻得物。在马向荣的介绍中，他第一个在得物卖爆的产品是迪士尼的玩偶，两个月就卖出了30万个，销售额近2000万元。此 后，他将更多精力投入得物，两年时间内，其店铺的销售额就翻了100倍。20 ...