Investment Rating - The report maintains a positive outlook on the cosmetics and medical beauty sector, highlighting strong performance relative to the market [5][6]. Core Insights - The Tmall Double 11 event showcased strong sales for domestic brands, with significant demand for products from brands like Maogeping and Winona, indicating a robust market response [9][10]. - The cosmetics and medical beauty sector is expected to see continued growth, with Q3 performance meeting expectations and Q4 anticipated to benefit from promotional activities [10][11]. - The report emphasizes the importance of online channels, particularly Tmall and Douyin, in driving sales for domestic brands, which are gaining market share against international competitors [24][26]. Summary by Sections Industry Performance - The cosmetics and medical beauty sector outperformed the market from October 10 to October 17, 2025, with the Shenwan Beauty Care Index declining by 2.5%, which is better than the overall market performance [5][6]. - Key stocks in the sector included Jiaheng Jiahu (+35.0%), Yiyi Co. (+18.6%), and Yanjing Co. (+15.6%), while Maogeping (-7.2%) and Shangmei Co. (-5.4%) lagged [6]. Sales and Market Trends - The report notes that the overall retail sales of cosmetics in China reached 291.5 billion yuan in the first eight months of 2025, with a year-on-year growth of 3.3% [10][16]. - The Tmall Double 11 event attracted over 10 million viewers, with domestic brands experiencing sell-out conditions, indicating strong consumer interest and demand [9][10]. Company Highlights - Han Shu, a brand under Shangmei Co., has shown significant improvement in Tmall channel performance, collaborating with popular influencers to enhance sales [9][10]. - The report highlights the strategic partnership of Han Shu with global ambassador Wang Jiaer, aiming to elevate the brand's international presence and market perception [20][21]. Investment Recommendations - The report recommends focusing on brands with strong online sales growth, such as Maogeping, Shangmei Co., and Shanghai Jahwa, while also monitoring companies like Proya and Marubi for potential performance improvements [12][13]. - In the medical beauty segment, the report suggests investing in companies with strong R&D capabilities and product pipelines, recommending Aimeike as a key player [12][13].

Group 1: Cosmetics and Aesthetic Medicine Sector - The cosmetics retail sales growth in July and August 2025 was 4.5% and 5.1%, outperforming the overall retail market growth of 3.7% and 3.4%, indicating strong demand recovery [1][2] - The Q4 growth is expected to be boosted by the Double Eleven shopping festival and a relatively low base from the previous year, leading to further increases in cosmetics retail sales [1][2] - Domestic brands are leveraging online channels effectively, with notable performances from brands like Mao Geping and others on platforms like Taobao and Douyin [2] Group 2: Company Performance and Trends - Companies like Shuiyang and Beitaini are expected to turn profitable in Q3 2025, showing significant improvement compared to Q3 2024, which was affected by macroeconomic factors [3] - The performance of the aesthetic medicine sector is anticipated to be slightly weak due to macroeconomic influences, with both upstream and downstream segments facing challenges [4] - The mother and baby sector is gaining attention due to government subsidies, with companies like Kid King expected to see substantial profit growth [5] Group 3: Investment Recommendations - Recommended companies in the cosmetics sector include Mao Geping, Shangmei, and Shanghai Jahwa, which have strong growth in GMV [6] - Companies like Aimeike are highlighted for their strong profitability and product pipeline in the aesthetic medicine sector [6] - In the e-commerce and personal care brand space, companies like Ruoyuchen and Shuiyang are suggested for attention [7]